The document discusses the future of television and how it is expanding beyond traditional TV. It notes that TV is adapting to new formats and devices like smartphones, tablets, and streaming to the web. Content is being produced for shorter and social formats. Television content and viewing is also becoming more personalized and accessible anywhere on any device. While the television industry may change, television itself is not dying but growing to meet audiences where they are consuming content across many different screens and platforms.

1. Digital Winners
Sindre Østgård
Sjef for Nye medier, NRK
!
@sindres

2. Digital Winners
«The future of TV»
Sindre Østgård
Sjef for Nye medier, NRK
!
@sindres

4. The Future of TV is all about:
- Voice Control and Gestures
- Social TV
- Cord Cu ers
- Apps
- Death of the Television Industry

5. The Future of TV is all about:
- Voice Control and Gestures
- Social TV
- Cord Cu ers
- Apps
- Death of the Television Industry

6. What is TV ?

7. Content
Short
Long
User experience
Device
Production
Distribution
Consumption

8. Consumption

9. år
19
61
"
65
"
69
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71
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73
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77
"
80
"
83
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85
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87
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91
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95
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99
20 "
00
20 "
01
20 "
02
20 "
03
20 "
04
20 "
05
20 "
06
20 "
07
20 "
08
20 "
09
20 "
10
20 "
11
"
1. 201
hv 2
"2 "
01
3"
Media: 1961-2013
Mediene: 1961 – 2013
daily use %
daglig dekningin %
100"
90"
80"
70"
60"
50"
0"
85#
80#
68#
65#
47#
40"
30"
Aviser"
20"
Radio"
10"
TV"
Interne>"
Mobil"

10. To predict the future:
Simply watch what people are buying

11. Radio
Utility
At work
På jobb
Relax
Update
InPå reise
transit
in reise
På transit
Social
Good morning
God morgen
Sofa /
Sofa
living room
TV

16. “Social mobile video”

17. Experienced people
NBC Universal
Washington Post
CNN
ABC
Huffington Post
Vice

18. Adapt the content to the
distribution platform

19. “Be everywhere”

20. “Be everywhere”
Facebook
App
Instagram
WEB
SnapChat

21. Remixing:
Vine a er the election

22. Huffpost LIVE

27. 2005

28. 6 000 000 000

29. 1/3
> 20 min

30. …but is it TV?

31. Startup with no ads

32. Ads on page : Mars 2006

33. In Video Ad: August 2007

34. Pre-Roll : December 2010

35. ...and paid subscriptions...

36. Moving images
Financed by preroll ads
and paid subscriptions
!
Looks like a business model we know...

39. 16%
weekly use in Norway
Source: TNS Interbuss Q2 2013

40. 16%
weekly use in Norway
...in less than a year!
Source: TNS Interbuss Q2 2013

41. 87%
>60 minutes
Source: TNS Interbuss Q2 2013

44. Second screen...

46. Focus on the closest screen?
focus

47. Oportunities...

48. Too much?

49. All competing about
the second screen!
first(?)

50. “As we’ve grown, it’s become
more and more clear to us
that the characteristics that
make up Twi er – public,
real-time and conversational
– make it a perfect
complement to TV.”

51. #NRK

52. #kni v
#NRKsjakk
NRK social #projects
#17.mai
#dialekt
#valg
#NRKsommer

53. #NRKsommer
100 000 images through instagram

54. #kni v

55. People talking about...
...making content bigger

56. Prosjekt Perfekt

58. “Project Perfect”
One girl. Trying to make her life perfect.

59. “Project Perfect”
One girl. Trying to make her life perfect.

60. Prosjekt Perfekt
Everything published from day 1

61. Prosjekt Perfekt
Big web site

62. Prosjekt Perfekt
Really Big web site

63. Total Screen Rating
Prosjekt Perfekt
Live - NRK3
Opptaksseing
Reprise - NRK3
Ne rating (000) per 24.10.13
26%
51%
3%
20%

65. Karsten og Petra
TV for kids...

66. Live
Opptaksseing
Ne rating: Desktop/PC
Ne rating: Mobil
Ne rating: Ne bre
31%
49%
tablet
4%
12%
4%

67. tv.nrk.no
!

68. The race for content and position
on the big connected TV

69. Set Top Box
SmartTV
Console
Web box

70. Set Top Box
SmartTV
TV når du vil
Console
Web box

73. Format the content to meet
peoples needs and devices
Social
Utility
Update
Relax

75. So - what about TV in the future?

76. cold
dark
the big screen + the sofa

77. cold
dark
TV is not dying

78. cold
dark
it’s expanding

79. cold
dark

80. cold
dark

81. cold
dark

82. cold
dark

83. Digital Winners
«The future of TV»
Sindre Østgård
Sjef for Nye medier, NRK
!
@sindres