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Social Media Listening
      Understand & Influence Customer



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3 Fundamental Questions
     •  Why? (Objectives)
     •  What? (Channels, Metrics…)
     •  How? (Tools, Techniques, Dashboards…)




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Lets Learn through Examples!




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Twitter (#adtechin) Analysis




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            source:	
  tweetarchivist.com	
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Disease Prediction




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Grammy Winners Prediction




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Stock Market Prediction




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Product Improvement




                             Barclays Pingit Application

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Customer Acquisition




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Social Testimonials




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Improving Conversions




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Crowdsourcing Data




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  powercuts.in	
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Correlation




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  gramener.com	
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Affinity




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Influencer Identification




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Thanks for Listening!

                              Let’s continue this conversation…
                           On Social Media                   Off Social Media
                             @MyDigitalVidya                  info@digitalvidya.com




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