Social Media for Chartered Accountants and CFOs - ICAI Dubai
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27 de Aug de 2015•0 gostou•11,206 visualizações
Social Media for Chartered Accountants and CFOs - ICAI Dubai
27 de Aug de 2015•0 gostou•11,206 visualizações
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Economia e finanças
Are you a CA (Chartered Accountant), CFO or someone related to Finance? Interested in leveraging Social Media for Thought Leadership, Customer Engagement, Brand Building or Lead Generation? You will find this deck presented at ICAI Dubai chapter useful. If interested in building mastery in Digital Marketing, check out http://www.digitalvidya.com
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Social Media for Chartered Accountants and CFOs - ICAI Dubai
- 1. www.digitalvidya.com Social Media for Chartered Accountants & CFOs Presented at ICAI Dubai
- 2. www.digitalvidya.com Why Social Media?
- 3. www.digitalvidya.com “Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnel
- 4. www.digitalvidya.com Source: KoMarketingAssociates.com
- 5. www.digitalvidya.com Remarketing Advertising
- 6. www.digitalvidya.com Car Launch • 150,000 people participated • 35,000+ requests for Test Drives • 8000+ Cars booked in 10 days Reveal the Name Contest
- 7. www.digitalvidya.com Tweet 2 Order
- 8. www.digitalvidya.com Over 20% All Sales through Facebook
- 9. www.digitalvidya.com QR (Quick Response) Codes
- 10. www.digitalvidya.com
- 11. www.digitalvidya.com Case Study https://in.linkedin.com/in/chandangoyal
- 12. www.digitalvidya.com How to realize this opportunity?
- 13. www.digitalvidya.com How many people have you met in the last one year, Professionally?__________ To how many of them have you sent LinkedIn request?_____________
- 14. www.digitalvidya.com The desire to “stay connected” We meet people every day, Professionally! Invite them to your LinkedIn Profile Key to Success
- 15. www.digitalvidya.com How to leverage LinkedIn? 1. Expand Your Reach
- 16. www.digitalvidya.com Importing Existing Email Accounts
- 17. www.digitalvidya.com Adding Your Friends & Colleagues
- 18. www.digitalvidya.com LinkedIn Suggestions
- 19. www.digitalvidya.com How to leverage LinkedIn? 1. Expand Your Reach 2. Build Credibility
- 20. www.digitalvidya.com Your Profile
- 21. www.digitalvidya.com
- 22. www.digitalvidya.com Skill Endorsements
- 23. www.digitalvidya.com Declare Accomplishments Announce your new website, blog posts, Deals, Customers or products/services and drive readers
- 24. www.digitalvidya.com Share Views through Posts
- 25. www.digitalvidya.com Share Views through Posts
- 26. www.digitalvidya.com Get Recommendations “Hit when it’s hot!” Clients, Partners, Colleagues, Vendors, Friends and Associates.
- 27. www.digitalvidya.com Plan your Content Calendar • Company News: Awards, Product Launch… • Industry News • Case Study • Insight • Travel Update: e.g. Conference Participation • LinkedIn Post • …
- 28. www.digitalvidya.com How to leverage LinkedIn? 1. Expand Your Reach 2. Build Credibility 3. Engage with Relevant People
- 29. www.digitalvidya.com Practice Engagement
- 30. www.digitalvidya.com Participate in Relevant Groups
- 31. www.digitalvidya.com Exercise: Profile Makeover
- 32. www.digitalvidya.com Let’s continue this conversation… linkedin.com/in/PradeepChopra pradeep@digitalvidya.com Thanks for Listening!
Notas do Editor
- http://www.komarketingassociates.com/blog/6-stats-b2b-marketers-must-pay-attention-2014/
- http://www.google.com/ads/innovations/remarketing.html Image source: http://blog.intergage.co.uk/increase-your-website-conversions-with-google-adwords-remarketing/
- There are very few placed on LinkedIn, where LinkedIn allows you to send bulk invite. LinkedIn really value “Relevancy” in the connection. They do not want to set a System, where in users are driving to increase the number connections on LinkedIn. {pause} Importing contacts from your existing email addresses is one of the way you can send bulk invites. You can import all the email contacts, with whom you have exchanged emails in your respective email account and select the one you want to send a LinkedIn request.
- Adding Your Friends From School. This is a highly recommended activity in growing your network. I am sure you will agree that the relationships that we build in our school days are our rare treasures. And if it been more that 10 years since you have graduated, you would realize that most of your school friends will be at some senior level in respective industries. You might not be leveraging those relationship, just because you are not connected with them. LinkedIn gives you a great set features to identify your school friends. Once you select your school, LinkedIn gives you an option to further filter the search based on Location, Work place & “What they do?”. But this activity is a time consuming process. You will have to identify people from the whole list of people & send out the invitation one by one. This activity will help you to revive lots of quality relationships you already have.
- You can also use LinkedIn Suggestions Tool to grow your network further.