SlideShare uma empresa Scribd logo
1 de 11
Baixar para ler offline
Social Media for B2B


    Jessie Paul
    CEO, Paul Writer
    10 December, 2010




Friday 10 December 2010
Being Social =
    Marketing?


    ✤
        Reach

    ✤
        Influence

    ✤
        Advocacy

    ✤
        Trust



                          Photo Courtesy Edward Musiak, Flickr
Friday 10 December 2010
And then there were 3


                    Paid           Earned
                   Media           Media

                           Owned
                           Media
Friday 10 December 2010
Financial Capital =>
    Social Capital




Friday 10 December 2010
Building Social Capital




Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863
Friday 10 December 2010
Building Social Capital




Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863
Friday 10 December 2010
Slideshare


                              Scribd




                          Source: CMO.com & 97Floor

Friday 10 December 2010
CRISP model for social media




Friday 10 December 2010
CRISP model for social media


                                           1. Coherent                         2. Relevant
                                        Unified communication                Context- and media-
                                               platform                    sensitive communication




                             3. Interactive                         4. Simple                    5. Pervasive
                                                                Brief encapsulation of
                          Allows target audience to                                            Present in all relevant
                                                                       message
                          interact with the company                                                   media




Friday 10 December 2010
About Us
      ✤    Paul Writer is an advisory firm that helps define your marketing,     Paul Writer is founded by Jessie Paul,
           branding and communications strategy.
                                                                               considered an expert in brand
      ✤    We provide frameworks, processes, expert support, and creative      internationalization and frugal
           insights to enable you to translate who you are into a cohesive     marketing. In 2009, Jessie published No
           marketing plan.                                                     Money Marketing, Tata McGraw-Hill’s
                                                                               fastest selling professional book on
      ✤    Paul Writer brings expertise on marketing innovations across the
                                                                               marketing.
           spectrum of offline and online to reposition and communicate brand
           values in a frugal, yet effective manner.
                                                                               As Chief Marketing Officer of Wipro’s IT
                                                                               business and as Global Brand Manager at
      ✤    Services offered are                                                Infosys, she has been recognized for her
            ✤    Marketing Strategy Design                                     contribution towards putting the Indian
            ✤    Validation & Advisory Services
                                                                               IT industry on the global map.

                                                                               With over 15 years in services marketing,
      ✤    Our clients include:                                                including a stint with Ogilvy & Mather,
            ✤    Ramco Systems                                                 Jessie has been named one of the most
            ✤    Aujas Networks                                                influential business women in India. She
            ✤    Allied Digital Services Ltd.                                  runs a popular blog on marketing and
                                                                               was India’s first CMO on Twitter.
            ✤    NIIT Technologies
            ✤    IDS Softwares
            ✤    SYSTIME
Friday 10 December 2010
Writer: n A person entrusted with managing a tea
  or coffee estate including the marketing and
  operational management. A trusted advisor of the
  estate owner. Origin: Colonial English.


  Paul Writer: n A trusted advisor to brand
  owners.


                 West African symbol or adinkra for “help me
                 and let me help you”



                                                                 Thank You


    jessie@paulwriter.com

    Skype: jessie_paul

    twitter.com/jessie_paul
    312-313 Prestige Meridian, 30 MG Road, Bangalore 560 001, India




    The frameworks and concepts in this discussion are elaborated in No
    Money Marketing by Jessie Paul, published by Tata McGraw-Hill in 2009.
    Please visit www.nomoneymarketing.org for more information

    All rights reserved.
    No portion of this presentation may be excerpted or reused without the author’s written permission   Photo Courtesy Powru, Flickr
Friday 10 December 2010

Mais conteúdo relacionado

Mais procurados

FinTech Belgium MeetUp on APIs 16/11/17 - Case 4 twikey
FinTech Belgium MeetUp on APIs 16/11/17 - Case 4 twikeyFinTech Belgium MeetUp on APIs 16/11/17 - Case 4 twikey
FinTech Belgium MeetUp on APIs 16/11/17 - Case 4 twikeyAlessandra Gambrill - Guion
 
APIdays 2019 - The API mindset for IT and Business Tom Cully, BlackRaven
APIdays 2019 - The API mindset for IT and Business Tom Cully, BlackRavenAPIdays 2019 - The API mindset for IT and Business Tom Cully, BlackRaven
APIdays 2019 - The API mindset for IT and Business Tom Cully, BlackRavenapidays
 
FinTech Belgium MeetUp on APIs 16/11/17 - Case 3 slim pay
FinTech Belgium MeetUp on APIs 16/11/17 - Case 3 slim payFinTech Belgium MeetUp on APIs 16/11/17 - Case 3 slim pay
FinTech Belgium MeetUp on APIs 16/11/17 - Case 3 slim payAlessandra Gambrill - Guion
 
Business Challenges Solved by APIs: What Every Executive Should Know
Business Challenges Solved by APIs: What Every Executive Should KnowBusiness Challenges Solved by APIs: What Every Executive Should Know
Business Challenges Solved by APIs: What Every Executive Should KnowElastic Path
 
apidays LIVE Australia 2021 - The big rebundling in financial services: threa...
apidays LIVE Australia 2021 - The big rebundling in financial services: threa...apidays LIVE Australia 2021 - The big rebundling in financial services: threa...
apidays LIVE Australia 2021 - The big rebundling in financial services: threa...apidays
 
APIdays Helsinki 2019 - API Security Risk Management with Bug Bounties with L...
APIdays Helsinki 2019 - API Security Risk Management with Bug Bounties with L...APIdays Helsinki 2019 - API Security Risk Management with Bug Bounties with L...
APIdays Helsinki 2019 - API Security Risk Management with Bug Bounties with L...apidays
 
apidays LIVE Paris - Break up Monoliths and lay them to REST! by Arun Narayan...
apidays LIVE Paris - Break up Monoliths and lay them to REST! by Arun Narayan...apidays LIVE Paris - Break up Monoliths and lay them to REST! by Arun Narayan...
apidays LIVE Paris - Break up Monoliths and lay them to REST! by Arun Narayan...apidays
 
Wake Up to the API Economy
Wake Up to the API EconomyWake Up to the API Economy
Wake Up to the API EconomySmartBear
 
apidays LIVE Australia 2021 - Democratising data-driven decisions with self-s...
apidays LIVE Australia 2021 - Democratising data-driven decisions with self-s...apidays LIVE Australia 2021 - Democratising data-driven decisions with self-s...
apidays LIVE Australia 2021 - Democratising data-driven decisions with self-s...apidays
 
APIdays Zurich 2019 - Boosting the Digital Transformation at UBS with APIs Ro...
APIdays Zurich 2019 - Boosting the Digital Transformation at UBS with APIs Ro...APIdays Zurich 2019 - Boosting the Digital Transformation at UBS with APIs Ro...
APIdays Zurich 2019 - Boosting the Digital Transformation at UBS with APIs Ro...apidays
 
APIdays Zurich 2019 - APIs for real time communication Miguel Lopes, Dialogic
APIdays Zurich 2019 - APIs for real time communication Miguel Lopes, DialogicAPIdays Zurich 2019 - APIs for real time communication Miguel Lopes, Dialogic
APIdays Zurich 2019 - APIs for real time communication Miguel Lopes, Dialogicapidays
 
apidays LIVE Hong Kong 2021 - Getting API Management adopted: the hearts and ...
apidays LIVE Hong Kong 2021 - Getting API Management adopted: the hearts and ...apidays LIVE Hong Kong 2021 - Getting API Management adopted: the hearts and ...
apidays LIVE Hong Kong 2021 - Getting API Management adopted: the hearts and ...apidays
 
API & the 3 Pillars of Digital Transformation - apidays LIVE Paris 2020
API & the 3 Pillars of Digital Transformation - apidays LIVE Paris 2020API & the 3 Pillars of Digital Transformation - apidays LIVE Paris 2020
API & the 3 Pillars of Digital Transformation - apidays LIVE Paris 2020Alianna Inzana
 
apidays LIVE Paris 2021 - APIs and Data products: How do they impact your bus...
apidays LIVE Paris 2021 - APIs and Data products: How do they impact your bus...apidays LIVE Paris 2021 - APIs and Data products: How do they impact your bus...
apidays LIVE Paris 2021 - APIs and Data products: How do they impact your bus...apidays
 
apidays LIVE Australia - API Product for Business Ecosystems by Amancio Bouza
apidays LIVE Australia - API Product for Business Ecosystems by Amancio Bouzaapidays LIVE Australia - API Product for Business Ecosystems by Amancio Bouza
apidays LIVE Australia - API Product for Business Ecosystems by Amancio Bouzaapidays
 
KTS-Presentation
KTS-PresentationKTS-Presentation
KTS-PresentationDaniel Shah
 
apidays LIVE Hong Kong 2021 - How to organize a hackathon that really stands ...
apidays LIVE Hong Kong 2021 - How to organize a hackathon that really stands ...apidays LIVE Hong Kong 2021 - How to organize a hackathon that really stands ...
apidays LIVE Hong Kong 2021 - How to organize a hackathon that really stands ...apidays
 
Deployment Patterns for API Gateways
Deployment Patterns for API GatewaysDeployment Patterns for API Gateways
Deployment Patterns for API GatewaysEstelle Auberix
 
apidays LIVE LONDON - Differentiating your Developer Program: Is Speed "A" Di...
apidays LIVE LONDON - Differentiating your Developer Program: Is Speed "A" Di...apidays LIVE LONDON - Differentiating your Developer Program: Is Speed "A" Di...
apidays LIVE LONDON - Differentiating your Developer Program: Is Speed "A" Di...apidays
 

Mais procurados (20)

FinTech Belgium MeetUp on APIs 16/11/17 - Case 4 twikey
FinTech Belgium MeetUp on APIs 16/11/17 - Case 4 twikeyFinTech Belgium MeetUp on APIs 16/11/17 - Case 4 twikey
FinTech Belgium MeetUp on APIs 16/11/17 - Case 4 twikey
 
APIdays 2019 - The API mindset for IT and Business Tom Cully, BlackRaven
APIdays 2019 - The API mindset for IT and Business Tom Cully, BlackRavenAPIdays 2019 - The API mindset for IT and Business Tom Cully, BlackRaven
APIdays 2019 - The API mindset for IT and Business Tom Cully, BlackRaven
 
FinTech Belgium MeetUp on APIs 16/11/17 - Case 3 slim pay
FinTech Belgium MeetUp on APIs 16/11/17 - Case 3 slim payFinTech Belgium MeetUp on APIs 16/11/17 - Case 3 slim pay
FinTech Belgium MeetUp on APIs 16/11/17 - Case 3 slim pay
 
Business Challenges Solved by APIs: What Every Executive Should Know
Business Challenges Solved by APIs: What Every Executive Should KnowBusiness Challenges Solved by APIs: What Every Executive Should Know
Business Challenges Solved by APIs: What Every Executive Should Know
 
apidays LIVE Australia 2021 - The big rebundling in financial services: threa...
apidays LIVE Australia 2021 - The big rebundling in financial services: threa...apidays LIVE Australia 2021 - The big rebundling in financial services: threa...
apidays LIVE Australia 2021 - The big rebundling in financial services: threa...
 
APIdays Helsinki 2019 - API Security Risk Management with Bug Bounties with L...
APIdays Helsinki 2019 - API Security Risk Management with Bug Bounties with L...APIdays Helsinki 2019 - API Security Risk Management with Bug Bounties with L...
APIdays Helsinki 2019 - API Security Risk Management with Bug Bounties with L...
 
apidays LIVE Paris - Break up Monoliths and lay them to REST! by Arun Narayan...
apidays LIVE Paris - Break up Monoliths and lay them to REST! by Arun Narayan...apidays LIVE Paris - Break up Monoliths and lay them to REST! by Arun Narayan...
apidays LIVE Paris - Break up Monoliths and lay them to REST! by Arun Narayan...
 
Nordic api
Nordic apiNordic api
Nordic api
 
Wake Up to the API Economy
Wake Up to the API EconomyWake Up to the API Economy
Wake Up to the API Economy
 
apidays LIVE Australia 2021 - Democratising data-driven decisions with self-s...
apidays LIVE Australia 2021 - Democratising data-driven decisions with self-s...apidays LIVE Australia 2021 - Democratising data-driven decisions with self-s...
apidays LIVE Australia 2021 - Democratising data-driven decisions with self-s...
 
APIdays Zurich 2019 - Boosting the Digital Transformation at UBS with APIs Ro...
APIdays Zurich 2019 - Boosting the Digital Transformation at UBS with APIs Ro...APIdays Zurich 2019 - Boosting the Digital Transformation at UBS with APIs Ro...
APIdays Zurich 2019 - Boosting the Digital Transformation at UBS with APIs Ro...
 
APIdays Zurich 2019 - APIs for real time communication Miguel Lopes, Dialogic
APIdays Zurich 2019 - APIs for real time communication Miguel Lopes, DialogicAPIdays Zurich 2019 - APIs for real time communication Miguel Lopes, Dialogic
APIdays Zurich 2019 - APIs for real time communication Miguel Lopes, Dialogic
 
apidays LIVE Hong Kong 2021 - Getting API Management adopted: the hearts and ...
apidays LIVE Hong Kong 2021 - Getting API Management adopted: the hearts and ...apidays LIVE Hong Kong 2021 - Getting API Management adopted: the hearts and ...
apidays LIVE Hong Kong 2021 - Getting API Management adopted: the hearts and ...
 
API & the 3 Pillars of Digital Transformation - apidays LIVE Paris 2020
API & the 3 Pillars of Digital Transformation - apidays LIVE Paris 2020API & the 3 Pillars of Digital Transformation - apidays LIVE Paris 2020
API & the 3 Pillars of Digital Transformation - apidays LIVE Paris 2020
 
apidays LIVE Paris 2021 - APIs and Data products: How do they impact your bus...
apidays LIVE Paris 2021 - APIs and Data products: How do they impact your bus...apidays LIVE Paris 2021 - APIs and Data products: How do they impact your bus...
apidays LIVE Paris 2021 - APIs and Data products: How do they impact your bus...
 
apidays LIVE Australia - API Product for Business Ecosystems by Amancio Bouza
apidays LIVE Australia - API Product for Business Ecosystems by Amancio Bouzaapidays LIVE Australia - API Product for Business Ecosystems by Amancio Bouza
apidays LIVE Australia - API Product for Business Ecosystems by Amancio Bouza
 
KTS-Presentation
KTS-PresentationKTS-Presentation
KTS-Presentation
 
apidays LIVE Hong Kong 2021 - How to organize a hackathon that really stands ...
apidays LIVE Hong Kong 2021 - How to organize a hackathon that really stands ...apidays LIVE Hong Kong 2021 - How to organize a hackathon that really stands ...
apidays LIVE Hong Kong 2021 - How to organize a hackathon that really stands ...
 
Deployment Patterns for API Gateways
Deployment Patterns for API GatewaysDeployment Patterns for API Gateways
Deployment Patterns for API Gateways
 
apidays LIVE LONDON - Differentiating your Developer Program: Is Speed "A" Di...
apidays LIVE LONDON - Differentiating your Developer Program: Is Speed "A" Di...apidays LIVE LONDON - Differentiating your Developer Program: Is Speed "A" Di...
apidays LIVE LONDON - Differentiating your Developer Program: Is Speed "A" Di...
 

Destaque

STOMP Presentation
STOMP PresentationSTOMP Presentation
STOMP Presentationmaojie
 
Web2.0 in the classroom…The Who, What, Where and the How
Web2.0 in the classroom…The Who, What, Where and the HowWeb2.0 in the classroom…The Who, What, Where and the How
Web2.0 in the classroom…The Who, What, Where and the HowAnne-Mart Olsen
 
Water Initiative 2014 Canadian Water Network Research Project Overview
Water Initiative 2014 Canadian Water Network Research Project OverviewWater Initiative 2014 Canadian Water Network Research Project Overview
Water Initiative 2014 Canadian Water Network Research Project OverviewJoel Gehman
 
Social Media for B2B Tech at PRSA 2013 Digital Impact Conference
Social Media for B2B Tech at PRSA 2013 Digital Impact ConferenceSocial Media for B2B Tech at PRSA 2013 Digital Impact Conference
Social Media for B2B Tech at PRSA 2013 Digital Impact ConferenceMcClenahan Bruer
 
A real life example to show the added value of the Phenotype Database (dbNP)....
A real life example to show the added value of the Phenotype Database (dbNP)....A real life example to show the added value of the Phenotype Database (dbNP)....
A real life example to show the added value of the Phenotype Database (dbNP)....Chris Evelo
 
A Poesia Visualde Rarindra Prakarsa
A Poesia Visualde Rarindra PrakarsaA Poesia Visualde Rarindra Prakarsa
A Poesia Visualde Rarindra Prakarsaatmaca77
 
Social media for b2 b
Social media for b2 bSocial media for b2 b
Social media for b2 bbainsravi
 
8 Alimentos Para Perder Peso
8 Alimentos Para Perder Peso8 Alimentos Para Perder Peso
8 Alimentos Para Perder Pesoaccuratemogul6667
 
30 Link Building Tips: Small Changes, Big Improvements #digitalolympus
30 Link Building Tips: Small Changes, Big Improvements #digitalolympus30 Link Building Tips: Small Changes, Big Improvements #digitalolympus
30 Link Building Tips: Small Changes, Big Improvements #digitalolympusVenchito Tampon
 
Location recce sandall beat wood
Location recce  sandall beat woodLocation recce  sandall beat wood
Location recce sandall beat woodBigGun-96
 
The SOURCES project_D. SALAMEH
The SOURCES project_D. SALAMEHThe SOURCES project_D. SALAMEH
The SOURCES project_D. SALAMEHDalia SALAMEH
 
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen BlickDie Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen BlickVerlag/Management Publishing
 
Social Media for B2B Relationship Building
Social Media for B2B Relationship BuildingSocial Media for B2B Relationship Building
Social Media for B2B Relationship BuildingBryony Thomas
 
Design Basics for DIY Print and Digital Publications
Design Basics for DIY Print and Digital Publications Design Basics for DIY Print and Digital Publications
Design Basics for DIY Print and Digital Publications Paul Brown
 

Destaque (20)

35 efésios 6 as armaduras
35 efésios 6 as armaduras35 efésios 6 as armaduras
35 efésios 6 as armaduras
 
STOMP Presentation
STOMP PresentationSTOMP Presentation
STOMP Presentation
 
San Diego Zoo 1
San Diego Zoo 1San Diego Zoo 1
San Diego Zoo 1
 
Web2.0 in the classroom…The Who, What, Where and the How
Web2.0 in the classroom…The Who, What, Where and the HowWeb2.0 in the classroom…The Who, What, Where and the How
Web2.0 in the classroom…The Who, What, Where and the How
 
Water Initiative 2014 Canadian Water Network Research Project Overview
Water Initiative 2014 Canadian Water Network Research Project OverviewWater Initiative 2014 Canadian Water Network Research Project Overview
Water Initiative 2014 Canadian Water Network Research Project Overview
 
New Media Ethics and the Olympic Movement (Lecture 2 of 5)
New Media Ethics and the Olympic Movement (Lecture 2 of 5)New Media Ethics and the Olympic Movement (Lecture 2 of 5)
New Media Ethics and the Olympic Movement (Lecture 2 of 5)
 
Social Media for B2B Tech at PRSA 2013 Digital Impact Conference
Social Media for B2B Tech at PRSA 2013 Digital Impact ConferenceSocial Media for B2B Tech at PRSA 2013 Digital Impact Conference
Social Media for B2B Tech at PRSA 2013 Digital Impact Conference
 
8 alteracion
8 alteracion8 alteracion
8 alteracion
 
A real life example to show the added value of the Phenotype Database (dbNP)....
A real life example to show the added value of the Phenotype Database (dbNP)....A real life example to show the added value of the Phenotype Database (dbNP)....
A real life example to show the added value of the Phenotype Database (dbNP)....
 
A Poesia Visualde Rarindra Prakarsa
A Poesia Visualde Rarindra PrakarsaA Poesia Visualde Rarindra Prakarsa
A Poesia Visualde Rarindra Prakarsa
 
Social media for b2 b
Social media for b2 bSocial media for b2 b
Social media for b2 b
 
8 Alimentos Para Perder Peso
8 Alimentos Para Perder Peso8 Alimentos Para Perder Peso
8 Alimentos Para Perder Peso
 
30 Link Building Tips: Small Changes, Big Improvements #digitalolympus
30 Link Building Tips: Small Changes, Big Improvements #digitalolympus30 Link Building Tips: Small Changes, Big Improvements #digitalolympus
30 Link Building Tips: Small Changes, Big Improvements #digitalolympus
 
8 al 14 de febrero
8 al 14 de febrero8 al 14 de febrero
8 al 14 de febrero
 
2010 Applicant Presentation
2010 Applicant Presentation2010 Applicant Presentation
2010 Applicant Presentation
 
Location recce sandall beat wood
Location recce  sandall beat woodLocation recce  sandall beat wood
Location recce sandall beat wood
 
The SOURCES project_D. SALAMEH
The SOURCES project_D. SALAMEHThe SOURCES project_D. SALAMEH
The SOURCES project_D. SALAMEH
 
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen BlickDie Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
Die Mehrwert-Leistungen des PRAXIUM-Verlages auf einen Blick
 
Social Media for B2B Relationship Building
Social Media for B2B Relationship BuildingSocial Media for B2B Relationship Building
Social Media for B2B Relationship Building
 
Design Basics for DIY Print and Digital Publications
Design Basics for DIY Print and Digital Publications Design Basics for DIY Print and Digital Publications
Design Basics for DIY Print and Digital Publications
 

Semelhante a Social Media For B2B (Business to Business)

Quick Overview of Social Media
Quick Overview of Social MediaQuick Overview of Social Media
Quick Overview of Social MediaJessie Paul
 
Social Media - Stop being a digital tourist
Social Media - Stop being a digital touristSocial Media - Stop being a digital tourist
Social Media - Stop being a digital touristPaul Writer
 
Jessie Paul on Frugal Marketing at INC GrowCo
Jessie Paul on Frugal Marketing at INC GrowCoJessie Paul on Frugal Marketing at INC GrowCo
Jessie Paul on Frugal Marketing at INC GrowCoPaul Writer
 
Adma conference book part2
Adma conference book part2Adma conference book part2
Adma conference book part2Lucio Ribeiro
 
Social Media Whitepaper for CEOs
Social Media Whitepaper for CEOsSocial Media Whitepaper for CEOs
Social Media Whitepaper for CEOsmdschwartz777
 
Hotwire Germany - Value Package Framework 1.0
Hotwire Germany - Value Package Framework 1.0Hotwire Germany - Value Package Framework 1.0
Hotwire Germany - Value Package Framework 1.0Florian Hohenauer
 
The DIY Newsroom: a new approach to communications
The DIY Newsroom: a new approach to communicationsThe DIY Newsroom: a new approach to communications
The DIY Newsroom: a new approach to communicationsSTUART HOWIE
 
Thrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessThrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
 
The Future of 2013... A Look Forward to the Media Landscape in 2013
The Future of 2013... A Look Forward to the Media Landscape in 2013The Future of 2013... A Look Forward to the Media Landscape in 2013
The Future of 2013... A Look Forward to the Media Landscape in 2013Mindshare Ireland
 
Digital Strategy 2012
Digital Strategy 2012Digital Strategy 2012
Digital Strategy 2012martinjfox
 
Digital Thinking Spring 2011
Digital Thinking Spring 2011Digital Thinking Spring 2011
Digital Thinking Spring 2011cplray
 
Because content matters
Because content mattersBecause content matters
Because content mattersStewart Baines
 
Wink Introduction
Wink IntroductionWink Introduction
Wink IntroductionWink
 
AMI Brand Finance Forum 2011
AMI Brand Finance Forum 2011AMI Brand Finance Forum 2011
AMI Brand Finance Forum 2011Praz Hari
 

Semelhante a Social Media For B2B (Business to Business) (20)

Quick Overview of Social Media
Quick Overview of Social MediaQuick Overview of Social Media
Quick Overview of Social Media
 
Social Media - Stop being a digital tourist
Social Media - Stop being a digital touristSocial Media - Stop being a digital tourist
Social Media - Stop being a digital tourist
 
Jessie Paul on Frugal Marketing at INC GrowCo
Jessie Paul on Frugal Marketing at INC GrowCoJessie Paul on Frugal Marketing at INC GrowCo
Jessie Paul on Frugal Marketing at INC GrowCo
 
Adma conference book part2
Adma conference book part2Adma conference book part2
Adma conference book part2
 
Social Media Whitepaper for CEOs
Social Media Whitepaper for CEOsSocial Media Whitepaper for CEOs
Social Media Whitepaper for CEOs
 
Hotwire Germany - Value Package Framework 1.0
Hotwire Germany - Value Package Framework 1.0Hotwire Germany - Value Package Framework 1.0
Hotwire Germany - Value Package Framework 1.0
 
Firm Brochure_April 2015
Firm Brochure_April 2015Firm Brochure_April 2015
Firm Brochure_April 2015
 
The DIY Newsroom: a new approach to communications
The DIY Newsroom: a new approach to communicationsThe DIY Newsroom: a new approach to communications
The DIY Newsroom: a new approach to communications
 
1.27.15
1.27.151.27.15
1.27.15
 
Hotwire Value Packages
Hotwire Value PackagesHotwire Value Packages
Hotwire Value Packages
 
Thrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessThrive on Jive: 6 Pillars of Social Media Marketing Success
Thrive on Jive: 6 Pillars of Social Media Marketing Success
 
Singley + Mackie Services and Capabilities Fall 2011
Singley + Mackie Services and Capabilities Fall 2011Singley + Mackie Services and Capabilities Fall 2011
Singley + Mackie Services and Capabilities Fall 2011
 
CrmYug
CrmYugCrmYug
CrmYug
 
The Future of 2013... A Look Forward to the Media Landscape in 2013
The Future of 2013... A Look Forward to the Media Landscape in 2013The Future of 2013... A Look Forward to the Media Landscape in 2013
The Future of 2013... A Look Forward to the Media Landscape in 2013
 
Digital Strategy 2012
Digital Strategy 2012Digital Strategy 2012
Digital Strategy 2012
 
6.2.15
6.2.156.2.15
6.2.15
 
Digital Thinking Spring 2011
Digital Thinking Spring 2011Digital Thinking Spring 2011
Digital Thinking Spring 2011
 
Because content matters
Because content mattersBecause content matters
Because content matters
 
Wink Introduction
Wink IntroductionWink Introduction
Wink Introduction
 
AMI Brand Finance Forum 2011
AMI Brand Finance Forum 2011AMI Brand Finance Forum 2011
AMI Brand Finance Forum 2011
 

Mais de Digital Vidya

Emerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceEmerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceDigital Vidya
 
Digital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Vidya
 
Making Money Out of Data
Making Money Out of DataMaking Money Out of Data
Making Money Out of DataDigital Vidya
 
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Digital Vidya
 
How To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieHow To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieDigital Vidya
 
Lifecycle of a Data Science Project
Lifecycle of a Data Science ProjectLifecycle of a Data Science Project
Lifecycle of a Data Science ProjectDigital Vidya
 
7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving GrowthDigital Vidya
 
Social Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourSocial Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourDigital Vidya
 
How to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesHow to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesDigital Vidya
 
Native Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeNative Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeDigital Vidya
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social MediaDigital Vidya
 
Anomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTAnomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTDigital Vidya
 
Structured Streaming in Spark
Structured Streaming in SparkStructured Streaming in Spark
Structured Streaming in SparkDigital Vidya
 
Community Development with Social Media
Community Development with Social MediaCommunity Development with Social Media
Community Development with Social MediaDigital Vidya
 
Framework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaFramework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaDigital Vidya
 
The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018Digital Vidya
 
People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First Digital Vidya
 
Going Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyGoing Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyDigital Vidya
 

Mais de Digital Vidya (20)

Emerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceEmerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data Science
 
Digital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & Google
 
Making Money Out of Data
Making Money Out of DataMaking Money Out of Data
Making Money Out of Data
 
Say Yes To No SQL
Say Yes To No SQLSay Yes To No SQL
Say Yes To No SQL
 
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
 
How To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieHow To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A Newbie
 
Lifecycle of a Data Science Project
Lifecycle of a Data Science ProjectLifecycle of a Data Science Project
Lifecycle of a Data Science Project
 
7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth
 
Social Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourSocial Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User Behaviour
 
AIRflow at Scale
AIRflow at ScaleAIRflow at Scale
AIRflow at Scale
 
How to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesHow to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to Sales
 
Native Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeNative Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising Landscape
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
 
Anomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTAnomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoT
 
Structured Streaming in Spark
Structured Streaming in SparkStructured Streaming in Spark
Structured Streaming in Spark
 
Community Development with Social Media
Community Development with Social MediaCommunity Development with Social Media
Community Development with Social Media
 
Framework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaFramework of Digital Media Marketing in India
Framework of Digital Media Marketing in India
 
The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018
 
People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First
 
Going Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyGoing Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business Globally
 

Último

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 

Último (20)

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 

Social Media For B2B (Business to Business)

  • 1. Social Media for B2B Jessie Paul CEO, Paul Writer 10 December, 2010 Friday 10 December 2010
  • 2. Being Social = Marketing? ✤ Reach ✤ Influence ✤ Advocacy ✤ Trust Photo Courtesy Edward Musiak, Flickr Friday 10 December 2010
  • 3. And then there were 3 Paid Earned Media Media Owned Media Friday 10 December 2010
  • 4. Financial Capital => Social Capital Friday 10 December 2010
  • 5. Building Social Capital Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863 Friday 10 December 2010
  • 6. Building Social Capital Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863 Friday 10 December 2010
  • 7. Slideshare Scribd Source: CMO.com & 97Floor Friday 10 December 2010
  • 8. CRISP model for social media Friday 10 December 2010
  • 9. CRISP model for social media 1. Coherent 2. Relevant Unified communication Context- and media- platform sensitive communication 3. Interactive 4. Simple 5. Pervasive Brief encapsulation of Allows target audience to Present in all relevant message interact with the company media Friday 10 December 2010
  • 10. About Us ✤ Paul Writer is an advisory firm that helps define your marketing, Paul Writer is founded by Jessie Paul, branding and communications strategy. considered an expert in brand ✤ We provide frameworks, processes, expert support, and creative internationalization and frugal insights to enable you to translate who you are into a cohesive marketing. In 2009, Jessie published No marketing plan. Money Marketing, Tata McGraw-Hill’s fastest selling professional book on ✤ Paul Writer brings expertise on marketing innovations across the marketing. spectrum of offline and online to reposition and communicate brand values in a frugal, yet effective manner. As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at ✤ Services offered are Infosys, she has been recognized for her ✤ Marketing Strategy Design contribution towards putting the Indian ✤ Validation & Advisory Services IT industry on the global map. With over 15 years in services marketing, ✤ Our clients include: including a stint with Ogilvy & Mather, ✤ Ramco Systems Jessie has been named one of the most ✤ Aujas Networks influential business women in India. She ✤ Allied Digital Services Ltd. runs a popular blog on marketing and was India’s first CMO on Twitter. ✤ NIIT Technologies ✤ IDS Softwares ✤ SYSTIME Friday 10 December 2010
  • 11. Writer: n A person entrusted with managing a tea or coffee estate including the marketing and operational management. A trusted advisor of the estate owner. Origin: Colonial English. Paul Writer: n A trusted advisor to brand owners. West African symbol or adinkra for “help me and let me help you” Thank You jessie@paulwriter.com Skype: jessie_paul twitter.com/jessie_paul 312-313 Prestige Meridian, 30 MG Road, Bangalore 560 001, India The frameworks and concepts in this discussion are elaborated in No Money Marketing by Jessie Paul, published by Tata McGraw-Hill in 2009. Please visit www.nomoneymarketing.org for more information All rights reserved. No portion of this presentation may be excerpted or reused without the author’s written permission Photo Courtesy Powru, Flickr Friday 10 December 2010