Care about how to leverage 'How to Create A Data-Driven Content Marketing Engine'. You will find this deck presented by the industry expert Mohit Bhakuni Founder & CEO, Contify, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

2. “Creating engaging content”
CHALLENG
E #1
“Producing content consistently”
is #2 in
difficulty
“Measuring content effectiveness”
is #3 on the challenges list
CHALLENG
E #3
1
2
3
remains the #1 challenge
W hy c o n t e n t
m a r k e t i n g is d i f f i c u l t
CHALLENGE #2
A survey of marketers by the content marketing
institute shows that
• 86% respondents do content marketing
• BUT only 38% say they are
effective
• AND only 21% say they are successful at tracking
ROI

3. GENERATE CONTENT
IDEAS
Instant access to all of your competitors’ content
marketing in a real time activity feed.
Quickly filter through what’s working and what’s not.
Contify tags each piece of content with content type,
themes, channels, and competitors.
Find out what is having the maximum impact through the
engagement score and rate assigned to each post.
Activity feed
Discover y

4. Dashboard
Distribution
KNOW WHERE TO
S H AR E
Instantly identify the content that resulted in increased
engagement and a spike in followers for you or your competitors so
that you have a success formula that can be reproduced.
Find out what combination of content types and themes
delivers maximum engagement on which marketing channel in
your industry through the content landscape analysis.
Analyse the performance of your content over a given
period. Compare how you performed on different
marketing channels vis-a-vis your competitors.

5. Companies
AddCompetitorB e n c h m a r k i n g
MEASURE CONTENT
PERFORMANCE
View a comparison of key metrics which includes number of
posts, followers, average engagement and engagement rate
for each competitor side by side on a single page.
Get immediate visibility into whether posts, followers, and
engagement have declined, increased, or remained
stagnant for a given time period across all channels.
Dive into detailed performance metrics for each
competitor on their dedicated profile page.

6. Found It Useful?
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