How Co-Branding & Co-Marketing Can Bring Efficiency

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Care about learning 'How Co-Branding & Co-Marketing Can Bring Efficiency'. You will find this deck presented by Kapil Nakra, Co-Founder, Digital Vidya at Master Franchise Conference 2014

Marketing Technology Business

How Co-Branding & Co-
Marketing can bring
efficiency?
by
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In this session you'll get best practices in aligning Sales and Marketing teams to drive down costs and increase revenue through a holistic view of your customer’s journey - from demand generation to the final sale and beyond! Key takeaways: Increase pipeline through tighter sales and marketing alignment Execute a winning content marketing strategy Convert more leads through stronger lead management process

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The movement of Account-Based Marketing (ABM) from marginal to mainstream has been dramatic. Pioneered in the early 2000’s by a handful of large technology and B2B services organizations, ABM has now taken center stage with B2B marketing organizations of all shapes and sizes. As with many rapid moves into “the next new thing,” however, ABM is also subject to a great deal of confusion and disagreement. Is it best suited for acquiring new clients or expanding within existing accounts? Is it mostly for large enterprise accounts or a broader set of clients and prospects? What tools and tactics are best? Is sales collaboration truly necessary or can marketers mostly go it alone? The reality is that different approaches to ABM have emerged over the last few years and not everyone is speaking the same language. Companies are moving ahead with different types of ABM objectives, strategies, and initiatives. Research confirms that companies are finding success with different approaches but also leaving significant opportunities on the table. In response, some of the most successful ABM practitioners are now moving to a blended approach, managing several different types of ABM at the same time with different groups of accounts. This eBook, jointly produced by ITSMA and Demandbase, is designed to help marketers to pull together the different strands of ABM and make the case for a blended approach. The eBook explains the three main types of ABM that companies are implementing today, why they all have their place in an integrated strategy, and how best to utilize them to provide both breadth and depth with marketing coverage of your most important clients and prospects.

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Scalable Top of Funnel Strategies That Will Outlast Competitors Amazon DSP enhances your brand’s visibility by allowing Vendors to reach shoppers off-Amazon. As competition in the Amazon Marketplace continues to grow, brands need to ensure they have a strategy that not only captures demand, but also generates demand – fueling their top of funnel. Having a strategy that takes into account how to acquire new customers profitably is what separates top performing brands . Join our Amazon Marketplace experts as we unpack how to leverage Amazon customer data to target shoppers off Amazon.

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Brands are now only reaching approximately 2.6% of their fans organically. The percentage of fans drops lower to 2.27% for brands with over 1M fans. I have attached a presentation looking at the ‘Future of Co-marketing on Social’ developed in partnership with our client GoPro, which provides some answers as to how brands can develop relationships with new customers on social channels without reallocating all of their marketing dollars. Co-marketing has transformed into being less about heavy product marketing and more about creating a joint marketing effort on social; which creates unique content and experiences for both brands and communities. 1000heads is a word of mouth marketing agency with social expertise at our core. Relationships, influencer marketing, community building, experiential, social strategy, content development and insights are at the heart of what we do. We help our clients assess the monetary value of a partnership. We can help your brand determine what it would take in order to get co-branded content in front of the audience that you want to reach through social posts. Please get in touch with me if you have any questions regarding this presentation.

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