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If you are a digital marketer who works on Display advertising, this session offers a deep dive into the how the ecosystem evolved in 2018 in a post ITP/GDPR world. With data regulation being an important factor, the ad relevance is an obvious spin-off to the debate.
The discussion offers a view of what are the factors that every digital marketer should consider while designing an effective strategy. Finally, the session also touches upon some of the solutions offered by Google Display Ads that helps solves some of these challenges.
1. How the landscape is changing – inventory; new ad formats; ad clutter
2. Audience targeting evolution – activating CRM to build customer value
3. Scope of Automation in display – bidding and targeting