Demystifying Facebook Advertising
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Interested in leveraging Facebook Advertising for Brand Building, Lead Generation and Sales? You will find this deck relevant and useful to learn about exploiting the opportunity of Facebook Ads for your organization.
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Demystifying Facebook Advertising
- 1. © Digital Vidya Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Demystifying Fifth level ____ _____ Facebook Advertising www.digitalvidya.com
- 2. © Digital Vidya Today’s Session Outline •____ __ ____ _____ ____ ______ Click to Businesses text using Facebook Advertisements? Why edit Master are styles Second_____ •_____ level Types of Facebook Ads Third levelModel of Facebook Ads •____ _____ Pricing Fourth level _____ _____ •____ _____ Ads Targeting Fifth level • Some Tips for Optimizing Facebook Ads www.digitalvidya.com
- 3. © Digital Vidya Why Businesses use Facebook Ads? Click to edit Master text styles ____ __ ____ _____ ____ ______ Promote Second_____Facebook Page _____ levelSome Facebook Page, event or Third level ____ _____ Application Fourth level _____ _____ Fifth level ____ _____ Your Ad FB User Over to your website for lead generation and sales www.digitalvidya.com
- 4. © Digital Vidya Reach of Facebook Ads In____to edit Master text styles Click __ ____ _____ ____ ______ US Second_____ in US _____ level Facebook Reach Third level ____ _____ 65 million U.S. in a Day Fourth level _____ _____ Fifth level ____ _____ In India Facebook Reach in Indian *Source: As published on http://1.usa.gov/M5sO2l www.digitalvidya.com
- 5. © Digital Vidya Type of Facebook Ads Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Page Ad Fourth level _____ _____ Sponsored Story Ad Event Fifth level ____ _____ Application A specific post Ad Sponsored Story - A specific post External URL www.digitalvidya.com
- 6. © Digital Vidya Facebook Ads Pricing Model •____ __ (Cost Per text styles Click to – ____ _____ ____ ______ CPC edit Master Click) Second_____ _____ level Budget Third levelAmount ____ _____ Bidding Fourth level _____ _____ Target Audience Fifth level ____ Performance Ad _____ • CPM – (Cost Per 1000 Impressions) Target Audience Budget www.digitalvidya.com
- 7. © Digital Vidya Ad Targeting Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com
- 8. © Digital Vidya Interest Targeting on Facebook • Higher accuracy rates Click to edit Master text styles ____ __ ____ _____ ____ ______ compared to online Second_____ _____ level industry averages Third level ____ _____ Fourth level _____ _____ • For Broad Targeting, 95% Fifth level ____ _____ accuracy, compared to an industry average of 72% • For Narrow Targeting, 90% accuracy compared to an industry average of 35% *Source: As published on http://1.usa.gov/M5sO2l www.digitalvidya.com
- 9. © Digital Vidya Optimization Tips •____ not ____ _____ ____ ______ Click to edit Master text9styles Do __ run ads after PM Second_____ more than 3 Ads in one campaign •_____ level Do not have Third level •____ _____ Create “Close ups” with white background Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com
- 10. © Digital Vidya Thank You! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Questions & Answers www.digitalvidya.com
- 11. © Digital Vidya Learn Facebook Marketing Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com/facebook-marketing-course.html www.digitalvidya.com
- 12. © Digital Vidya Learn Social Media Marketing Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Bangalore Delhi Mumbai Fourth level _____ _____ Social Media Marketing Workshop Oct 4-5 Nov 20-21 Dec 4-5 Fifth level ____ _____ www.digitalvidya.com/social-media-workshop.html www.digitalvidya.com
- 13. © Digital Vidya Next Webinar Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ Your Web Traffic Go Viral “Make _____ level Third level ____ _____ with Facebook Applications” Fourth level _____ _____ Fifth level ____ _____ Sep 28, 2012 | 3 - 4 PM IST http://bit.ly/dv-webinar-2 www.digitalvidya.com