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10 FUNDAMENTALS OF A CREATIVE STRATEGY
- 1. Google Confidential and Proprietary 10 FUNDAMENTALS of a CREATIVE STRATEGY Brandon Gross | YouTube
- 3. S H A R E A B I L I T Y C O N V E R S A T I O N I N T E R A C T I V I T Y C O N S I S T E N C Y T A R G E T I N G S U S T A I N A B I L I T Y D I S C O V E R A B I L I T Y A C C E S S I B I L I T Y C O L L A B O R A T I O N A U T H E N T I C I T Y 01 02 03 04 05 06 07 08 09 10 10 YOUTUBE FUNDAMENTALS
- 5. Why is a hit series important?
- 6. You’ll need more than one video.
- 7. You’ll need more than one video. 0 0 O V E R V I E W
- 11. None are necessary. Each can help.
- 12. S H A R E A B I L I T Y 01
- 13. Will viewers share these videos?
- 14. /RhettAndLink 0 1 S H A R E A B I L I T Y
- 15. You’ll need more than one video. “When people share this, what 10 words will they use to describe it to their friends?” /RhettAndLink
- 18. Be relatable 0 1 S H A R E A B I L I T Y
- 19. Be topical 0 1 S H A R E A B I L I T Y
- 21. Be valuable
- 23. C O N V E R S A T I O N 02
- 24. Is there an element of speaking directly to the audience?
- 25. 0 2 C O N V E R S A T I O N
- 26. Scripted series
- 33. I N T E R A C T I V I T Y 03
- 34. Is there a way to involve the audience with this idea? 0 3 I N T E R A C T I V I T Y
- 41. C O N S I S T E N C Y 04
- 42. Are there strong recurring elements to this idea? 0 4 C O N S I S T E N C Y
- 43. Schedule 0 4 C O N S I S T E N C Y
- 44. 0 4 C O N S I S T E N C Y Personality
- 45. 0 4 C O N S I S T E N C Y Format
- 49. Voice 0 4 C O N S I S T E N C Y
- 51. T A R G E T I N G 05
- 52. Is there a clearly defined audience? 0 5 T A R G E T I N G
- 55. “Niche” audience
- 57. S U S T A I N A B I L I T Y 06
- 58. If the audience loves it, can you make more of it? 0 6 S U S T A I N A B I L I T Y
- 62. 0 6 S U S T A I N A B I L I T Y/TheFineBros
- 63. /TheFineBros “If we can’t shoot at least three episodes in one day, we move on to the next idea.” 0 6 S U S T A I N A B I L I T Y
- 64. D I S C O V E R A B I L I T Y 07
- 65. Will the content get found through search or related videos? 0 7 D I S C O V E R A B I L I T Y
- 74. A C C E S S I B I L I T Y 08
- 75. Can every episode be appreciated by a brand new viewer? 0 8 A C C E S S I B I L I T Y
- 80. C O L L A B O R A T I O N 09
- 81. Is there room to feature guest stars? 0 9 C O L L A B O R A T I O N
- 86. Cast people with similar audiences 0 9 C O L L A B O R A T I O N
- 87. Proud collaborators promote 0 9 C O L L A B O R A T I O N
- 88. A U T H E N T I C I T Y 10
- 89. Is this idea authentic and true to brand? 1 0 I N S P I R A T I O N
- 91. S H A R E A B I L I T Y C O N V E R S A T I O N I N T E R A C T I V I T Y C O N S I S T E N C Y T A R G E T I N G S U S T A I N A B I L I T Y D I S C O V E R A B I L I T Y A C C E S S I B I L I T Y C O L L A B O R A T I O N A U T H E N T I C I T Y 01 02 03 04 05 06 07 08 09 10 10 YOUTUBE FUNDAMENTALS
- 92. 10 Fundamentals of a Creative Strategy Is your show idea... Answer Notes 1. Shareable? Will viewers share these videos. Why? Yes / No 2. Conversational? Is there an element of directly addressing the audience? Yes / No 3. Interactive? Is there a way to involve the audience in the content itself? Yes / No 4. Consistent? Does the show have strong recurring elements? Yes / No 5. Targeted? Is the audience clearly defined? Yes / No 6. Sustainable? If the audience loves it, are you able to create more of it? Yes / No 7. Discoverable? Will the videos show up in trending or common searches? Yes / No 8. Accessible? Can every episode be fully enjoyed by a new viewer? Yes / No 9. Collaborate-able? Is there room to feature guests? Yes / No 10. Authentic? Is the content inspired and true-to-brand? Yes / No