SlideShare uma empresa Scribd logo
1 de 1
The AEC Industry
How They Use Inbound Marketing to Grow Relationships and Drive Business
Finding the time to connect with people who need
and want your services can be difficult in a world
characterized by more and more communication
channels, particularly digital ones. Time and budget
constraints present more obstacles.
How do you get heard through the clutter? Help
customers find you with inbound marketing!
Inbound marketing attracts interested parties to you,
rather than relying on the in-your-face tactics of days
past. Plus, it’s measurable and saves time and money!
What are some examples of inbound marketing?
Strategic Websites1
Video Testimonials2
Branded Social Media Channels3
Business Blogs4
Press Releases5
Targeted emails6
Portfolios7
Ebooks and Whitepapers8
Search Engine Optimization9
Inbound Marketing Usage
A recent survey by the Construction Marketing Association found that 82% of respondents used inbound marketing.
Why? Inbound marketing achieves results, especially for those with a limited marketing budget who
are short on time.
AEC companies face unique challenges in securing new and repeat business.
What type of inbound marketing did they employ?
Facebook
Search Engine Optimization
Twitter
E-Newsletters
Blogging
YouTube
Landing and Registration Pages
65%
61%
61%
52%
49%
45%
42%
What type of content did they develop?
68%
PRNews Announcements
Blog
Posts
42% 39%
Videos
39% 39%
Case
Studies
Website
Landing Pages
33%
Whitepapers
How did they measure their inbound marketing efforts?
Website Analytics
Social Media Traffic and Followers
inbound
marketing
77%
23%
Only 3% measured Keyword Ranking, Brand
Awareness, and Inbound Calls, and 10% don’t
measure inbound marketing results at all. Looks
like an opportunity for you to do it better!
Social Media Usage
The Construction Marketing Association also surveyed companies on their social media usage, with
some illuminating findings:
of respondents utilized social media as part of their marketing initiatives90%
What social media channels did users employ? What was tapped as the most effective
social media?
88%
81%
71%
18%
49%
29% 26%
Only 18% used Pinterest. What
does this mean for you? Get
ahead of the game by sharing
photos and portfolio pieces to
attract new eyes and ears to
your company!
A whopping 61% of respondents did not employ blogging in their social media strategy.
Why should you?
Blogging
• Positions you as an expert • Provides relevant, educational information • Gives your SEO a boost
• Instills trust in clients for your brand • Provides a way to spotlight new or completed projects
What social media channels did users employ?
65% 44%69% 40%
Reported increased
awareness as a result of
their social media efforts.
Saw a rise in
website traffic.
Saw an improvement in
their search rankings.
Generated sales leads
through their social
media channels.
But, you ask, where do I find the time for all that?
As a professional in the AEC industry, you don’t have a lot of free time. Why not automate your
marketing? Software lets you automate tasks and processes, track the efficacy of your efforts
and gives you actionable data points to refine your efforts.
A 2013 study by an MIT Sloan student found that HubSpot software users achieved great results. Check
out these customer results (over a 12 month period)
traffic
92.3% of customers saw an increase in traffic.
close to 30% realized more than a 100% increase
in traffic.
Almost half saw the traffic increase in 2-4 months.
Leads
92.7% saw an increase in leads.
B2B companies experienced 23.9
times more leads.
sales
49.7 experienced an increase
in sales in the first 7 months
of use.
49.2% reported a higher lead
to-sales conversion rate.
Digital Impact Agency is a creative firm specializing in interactive digital media communication
strategies for manufacturing and technology companies, professional service firms (architectural,
engineering, construction, legal and consulting), nonprofits and enterprise companies.
sources
Construction Marketing Association
[Inbound Marketing in Construction Survey Results]: http://www.constructionmarketingblog.org/inbound-marketing-in-construction-survey-results/#.Ufpy5W2AZco
[Social Media in Construction Survey Results]: http://www.constructionmarketingblog.org/social-media-in-construction-survey-results/#.Ufp9Mm2AZco
HubSpot: http://www.hubspot.com/roi

Mais conteúdo relacionado

Destaque

The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and BeyondThe Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and BeyondMannix Marketing, Inc.
 
Ask the Library Slideshow
Ask the Library SlideshowAsk the Library Slideshow
Ask the Library SlideshowGary Atwood
 
Public Policy and Practice: Decision Making (Part Three)
Public Policy and Practice: Decision Making (Part Three)Public Policy and Practice: Decision Making (Part Three)
Public Policy and Practice: Decision Making (Part Three)Hi Tech Criminal Justice
 
Police report writing arrest report headings
Police report writing arrest report headingsPolice report writing arrest report headings
Police report writing arrest report headingsHi Tech Criminal Justice
 
Parts of a Scholarly Article
Parts of a Scholarly ArticleParts of a Scholarly Article
Parts of a Scholarly ArticleGary Atwood
 
Parts Of A Book
Parts Of A BookParts Of A Book
Parts Of A BookNWEMS
 

Destaque (6)

The Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and BeyondThe Most Important Parts of Your Website in 2015 and Beyond
The Most Important Parts of Your Website in 2015 and Beyond
 
Ask the Library Slideshow
Ask the Library SlideshowAsk the Library Slideshow
Ask the Library Slideshow
 
Public Policy and Practice: Decision Making (Part Three)
Public Policy and Practice: Decision Making (Part Three)Public Policy and Practice: Decision Making (Part Three)
Public Policy and Practice: Decision Making (Part Three)
 
Police report writing arrest report headings
Police report writing arrest report headingsPolice report writing arrest report headings
Police report writing arrest report headings
 
Parts of a Scholarly Article
Parts of a Scholarly ArticleParts of a Scholarly Article
Parts of a Scholarly Article
 
Parts Of A Book
Parts Of A BookParts Of A Book
Parts Of A Book
 

Último

Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 

Último (20)

Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 

How AEC Firms Use Inbound Marketing to Drive Business Results

  • 1. The AEC Industry How They Use Inbound Marketing to Grow Relationships and Drive Business Finding the time to connect with people who need and want your services can be difficult in a world characterized by more and more communication channels, particularly digital ones. Time and budget constraints present more obstacles. How do you get heard through the clutter? Help customers find you with inbound marketing! Inbound marketing attracts interested parties to you, rather than relying on the in-your-face tactics of days past. Plus, it’s measurable and saves time and money! What are some examples of inbound marketing? Strategic Websites1 Video Testimonials2 Branded Social Media Channels3 Business Blogs4 Press Releases5 Targeted emails6 Portfolios7 Ebooks and Whitepapers8 Search Engine Optimization9 Inbound Marketing Usage A recent survey by the Construction Marketing Association found that 82% of respondents used inbound marketing. Why? Inbound marketing achieves results, especially for those with a limited marketing budget who are short on time. AEC companies face unique challenges in securing new and repeat business. What type of inbound marketing did they employ? Facebook Search Engine Optimization Twitter E-Newsletters Blogging YouTube Landing and Registration Pages 65% 61% 61% 52% 49% 45% 42% What type of content did they develop? 68% PRNews Announcements Blog Posts 42% 39% Videos 39% 39% Case Studies Website Landing Pages 33% Whitepapers How did they measure their inbound marketing efforts? Website Analytics Social Media Traffic and Followers inbound marketing 77% 23% Only 3% measured Keyword Ranking, Brand Awareness, and Inbound Calls, and 10% don’t measure inbound marketing results at all. Looks like an opportunity for you to do it better! Social Media Usage The Construction Marketing Association also surveyed companies on their social media usage, with some illuminating findings: of respondents utilized social media as part of their marketing initiatives90% What social media channels did users employ? What was tapped as the most effective social media? 88% 81% 71% 18% 49% 29% 26% Only 18% used Pinterest. What does this mean for you? Get ahead of the game by sharing photos and portfolio pieces to attract new eyes and ears to your company! A whopping 61% of respondents did not employ blogging in their social media strategy. Why should you? Blogging • Positions you as an expert • Provides relevant, educational information • Gives your SEO a boost • Instills trust in clients for your brand • Provides a way to spotlight new or completed projects What social media channels did users employ? 65% 44%69% 40% Reported increased awareness as a result of their social media efforts. Saw a rise in website traffic. Saw an improvement in their search rankings. Generated sales leads through their social media channels. But, you ask, where do I find the time for all that? As a professional in the AEC industry, you don’t have a lot of free time. Why not automate your marketing? Software lets you automate tasks and processes, track the efficacy of your efforts and gives you actionable data points to refine your efforts. A 2013 study by an MIT Sloan student found that HubSpot software users achieved great results. Check out these customer results (over a 12 month period) traffic 92.3% of customers saw an increase in traffic. close to 30% realized more than a 100% increase in traffic. Almost half saw the traffic increase in 2-4 months. Leads 92.7% saw an increase in leads. B2B companies experienced 23.9 times more leads. sales 49.7 experienced an increase in sales in the first 7 months of use. 49.2% reported a higher lead to-sales conversion rate. Digital Impact Agency is a creative firm specializing in interactive digital media communication strategies for manufacturing and technology companies, professional service firms (architectural, engineering, construction, legal and consulting), nonprofits and enterprise companies. sources Construction Marketing Association [Inbound Marketing in Construction Survey Results]: http://www.constructionmarketingblog.org/inbound-marketing-in-construction-survey-results/#.Ufpy5W2AZco [Social Media in Construction Survey Results]: http://www.constructionmarketingblog.org/social-media-in-construction-survey-results/#.Ufp9Mm2AZco HubSpot: http://www.hubspot.com/roi