Hollywood vs Silicon Valley: Open Video als Vermittler

1. HOLLYWOOD vs Silicon Valley 1

2. EINE PRÄSENTATION VON BERTRAM GUGEL @digitalerﬁlm 2

3. 1999 ‣ Broadcasts of 30 television stations and cable networks ‣ Play-by-play game broadcasts and other programming of over 420 college and professional sports teams ‣ Live music, including concerts and club performances ‣ Live and on-demand special interest shows and Internet-only “Webcasts” 3

4. 2005 4

5. 2010 Launch Lawsuit Shutdown 13.09.2010 28.09.2010 22.02.2011 5

6. 2011 Launch Lawsuit Shutdown 16.03.2011 5.04.2011 2.08.2011 6

7. 2012 Lawsuit Launch1.03.2012 14.03.2012 7

8. Schnelles Wachstum ... 349M Video Views/Monat 349 51M UU 350 60 Monat 309 50 51 51 265 50 48 46 232 45 Video Views / Monat in Mio. Unique User / Monat in Mio 221 216 44 44 44 44 206 180 40 38 143 32 106 108 95 80 84 30 63 57,9 50,7 31,0 32,9 32,7 34,5 35,2 17,2 21,0 21,8 11,2 14,0 10 20 1. Monat 3. Monat 5. Monat 7. Monat 9. Monat 11. Monat BBC iPlayer Hulu vevo 8

9. Keine Inhalte, keine Nutzer ...

10. ,It only takes one bullet to kill.‘http://www.fosspatents.com/2012/02/motorola-likens-its-enforcement-of.html 10

11. Wandel 11

12. http://www.kraftfuttermischwerk.de/blogg/?p=33327 12

13. Whats going to kill movies and TV iswhats already killing them: betterways to entertain people. – Paul Graham, Y-Combinator

14. Netﬂix & Hulu produzieren Inhalte! Netﬂix – Lilyhammer

15. Neue Studios und Produzenten ... 3.000.000.000 Views/Month

16. Neue Inhalte und Themen ... ESL – Finale CeBit 220k live Zuschauer 16

17. ... schaﬀen Reichweite! Machinima 23M Unique Users/Monat 344M Video Views/Monat 60min pro Nutzer/Monat Gronkh 240M Videoabrufe total 390k Abonnenten

18. Chance zum Direktvertrieb! $1 Mio in 12 Tagen!https://buy.louisck.net/news 18

19. Collaborative storytelling and ﬁlmmaking will do to Hollywood what Wikipedia did to Encyclopedia Britannica – Jimmy Wales, WikipediaFoto: Wayan Vota http://www.ﬂickr.com/photos/dcmetroblogger/6574651159/

20. Neue Einsatzgebiete ...

21. ... YouTube als Lehrer.

22. In the US the top apps are alreadybringing 20 hours per month. That’shuge, and it’s just the beginning. – Nick Dorra, Rovio

23. Jeden Tag >1 Film ... 274min 44min 65min 15min 3min TV 23

24. Kooperation? 24

25. StorytellingFoto: lowjumpingfrog | http://www.ﬂickr.com/photos/jenorton/5647856557/ CC-BY 25

26. Inhalte WohnzimmerPhoto: Tom Borowski | http://www.ﬂickr.com/photos/tomborowski/6282761153/in/photostream CC-BY 26

27. PromotionFoto: almost witty http://www.ﬂickr.com/photos/badlydubbedboy/69097713/ CC-Licence 27

28. FlexibilitätFoto: ﬂickingerbrad http://www.ﬂickr.com/photos/56155476@N08/6659994609/

29. Neue ProdukteFoto: Robert Couse-Baker http://www.ﬂickr.com/photos/

30. TechnologieFoto: hammershaug http://www.ﬂickr.com/photos/hammershaug/4835259477/

31. + =? 31

32. TV als oﬀene Plattform So, hey, cable companies: Stop worrying about losing control over the “experience” — you’re not doing a very good job with that anyway — and open the cable subscription up as a platform. You might even learn something. – Dan Frommer, SplatFhttp://www.splatf.com/2011/11/cable-twitter-platform/ 32

33. Herausforderungen ... Ökosysteme Inhalte Zugang ☀ TV ♜ Interaktion 33

34. Distribution ServicesHardware Ökosysteme 34

35. The battle of devices has now become a war ofecosystems, where ecosystems include notonly the hardware and software of the device,but developers, applications, [...] and manyother things. [...] This means we’re going tohave to decide how we either build, catalyseor join an ecosystem. – Stephen Elop, CEO Nokia 35

36. 4 Post-PC Geräte pro Haushalt 2014 * 45% 11% 7% *Worldwide Share of Trans- aktionen in 2011 – IHS 36

37. Das neue Schlafzimmer-TV 3facher Videokonsum

38. Welcher Screen ist zur Hand? morgens mittags abends 38

39. Nur wenige Anbieter! 39

40. Gleichgewicht herstellen 41

41. EntdeckenSharing Zugang 42

42. 68% nutzen Facebook as TV Guide 26% Referal Trafﬁchttp://www.telegraph.co.uk/technology/facebook/9175756/Women-ditching-TV-guide-for-Facebook.html 43http://gigaom.com/2012/01/31/pinterest-referral-traﬃc-google-plus-twitter/

43. TV Discovery ...

44. We have adapted our personalizationalgorithms to this new scenario in such away that now 75% of what people watch isfrom some sort of recommendation. – Xavier Amatriain, Netﬂix

45. Inhalte zu den Nutzern bringen ... 860k Websites Embed YouTubehttp://trends.builtwith.com/media/YouTube

46. CBS als verteilte Plattform ... „Put your content where people are!“ 47

47. ... ist genauso erfolgreich wie Hulu. 3.000.000.000 Abrufe insgesamt 48

48. Zugänge schaﬀen und nutzen. Restricting access to content is a bad business model in the age of a global network that costs practically nothing to distribute on. – Fred Wilson, Union Square Ventureshttp://www.avc.com/a_vc/2012/01/scarcity-is-a-shitty-business-model.html 49

49. Interactive TV Interaktion 50

50. TV–Multitasking 51

51. Wir stehen erst am Anfang ... Stefan Raab 4,3M DSDS vs 3,1M SdR gewinnt #SdR. 120 Endlich sie ist 90 raus #DSDS 60 30 0 20:00 21:00 22:00 23:00 0:00 Couchfunk 52http://www.focus.de/kultur/kino_tv/stefan-raab-gewinnt-trotz-knieverletzung-dsds-quoten-schlagen-schlag-den-raab-krimi-gewinnt_aid_737754.html

52. ... attraktive Alternativen! 57% Lesen Emails 45% Nutzen eine App 44% sind auf Social Networks 44% surfen im WebNielsen Cross Screen Report Q4 2011 53

53. TV wird getagged ... ZeeBox 54

54. ... mit zusätzlichen Inhalten. Happy World: Burma, the dictatorship of the absurd 55

55. TV muss den Zuschauern helfen ... TV is the trigger – don‘t forget to pull it. 56

56. TV als App Inhalte 57

57. Apps als neue Darstellungsform ... >1h Dokumentation Material 58

58. ... erlauben eine neue Verbreitung. 170.000 downloads für $4,99 59

59. Wreck a Movie

60. „We need some radio communication Wreck a Moviefor the Nazi ﬂeet as they areapproaching the Earth orbit. Your taskis to record the following lines (all ofthem, preferably, and we will pick thebest) in German, in strict but calmmilitary style.“

61. Neues Storytelling ... Clip 0:22:52 TV Archiv 63

62. TV ist keine Insel ... TV 64

63. Open Video? Ökosysteme Inhalte Zugang ☀ TV ♜ Interaktion 65

64. Chance für beide Seiten ... „The Guardian made a signiﬁcant investment in building a content API, but is one that is allowing us to reap rewards from the decision. [...] In fact, we use it ourselves to build our own apps. Our iPhone app and m.guardian.co.uk mobile optimised site are powered from the API, as are our forthcoming Android and Windows Phone apps.“ – Martin Belam, Lead User Experience & Information Architect at Guardianhttp://www.currybet.net/cbet_blog/2011/09/csforum11-martin-belam.php 66

65. Vielen Dank!KontaktBertram GugelM: +49 179 22 1 77 63bertram.gugel@gmail.comwww.gugelproductions.de@digitalerﬁlm