Search engine Optimization Basics by Digital Marketing Paathshala

1. SEO Basics

2. What and why of SEO

3. We won’t teach you everything about SEO,
just what you need…

4. What is SEO?
Your Website Here

5. SEO is visibility for your website through disciplined business practices
SEO isn’t magic or voodoo…

6. Customers are searching,
Why SEO?
SEO directs them…

7. • Time is the only cost
• Active buyers
• Conversion tracking
• Nimble
• Targeted
• Pull advertising
• On 24/7
• Indefinite shelf life
SEO Benefits

8. 3 Keys of SEO
Technical
Links
Content

9. Technical
Links
Content

10. Can see
…your website?

11. Technical
Links
Content

12. If you publish,
they will come

13. Technical
Links
Content

14. Links connect one website
to another

15. How Search Engines read
Most keyword-rich content
Least important content

16. You see…
Search Engines read keywords
sees…

17. What is a Keyword?

18. What is your PageRank?
to
• How Google grades your web pages
• “Page” – not website
• “Rank” – not score
• Higher Rank beats quantity

19. What is SEM?
Paying to be here

20. Where do people click?
SEM 20%
SEM
10%
SEO 70%

21. How do I get there?
Create Content
Thought Leadership
• Display expertise
• Solve buyer problems
• Generate yourself
• Targeted
• Best Material
• Keywords
Content for links
• Wide spread
• Generic
• Outsource
• Quantity for links
• Syndicate
• Keywords

22. Where do I publish?
Use Social Media

23. Turn content into Links
The lifeblood of SEO
Links “vouch” for your website
Quality over quantity
Increase Pagerank
Drives traffic

24. Keyword-rich anchor text
Incorrect:
• Would you like to buy a boat? Click Here
Correct:
• Would you like to buy a boat?

25. User Experience
• Purpose
• Natural flow
• Lead your buyers
• Organized internal structure
• Is your website easy to read, navigate and use?

26. Website Analytics
• Window into your website
• Track user activity
• Increase conversions
• Keyword data

27. Now you know SEO basics

28. Learn SEO practices…

29. Master Google Adwords, Search Engine Optimization and Digital Marketing, Get trained by renowned
Digital Marketing Expert – Nick Bathla
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