1. SOCIAL MEDIA
CHAMPS
DIGIQOM Centre of Excellence

2. Kogi Korean BBQ Taco Truck Uses Twitter To Go Viral In Los
Angeles
DIGIQOM Centre of Excellence

3. • Kogi BBQ started as a taco truck
• They use Twitter to connect with
customers
• Twitter followers receive daily updates on
where the truck will be next
• The results have been dazzling
• They serve 600 to 700 customers a night
DIGIQOM Centre of Excellence

4. BLENDTEC – BLENDS ALMOST ANYTHING
DIGIQOM Centre of Excellence

5. • Blendtec sells powerful commercial blenders
• They use low-cost online videos with the
theme ‘will it blend’
• Their videos have received over 50 million
views and over 200,000 followers on
Youtube
• Blendtec sales increased sales 700%
http://www.blendtec.com/willitblend/videos.
aspx?type=unsafe&video=ipod
DIGIQOM Centre of Excellence

6. Starbucks Asks for Your Advice
DIGIQOM Centre of Excellence

7. Social media isn’t only about using existing websites, but
sometimes creating your own. To get a better handle on
consumer feedback, Starbucks did just that with “My
Starbucks Idea.”
The site allows users to submit suggestions to be voted
on by Starbucks consumers, and the most popular
suggestions are highlighted and reviewed.
Starbucks then took it a step further and added an “Ideas
in Action” blog that gives updates to users on the status
of changes suggested.
DIGIQOM Centre of Excellence

8. Dell Doing it Everywhere
DIGIQOM Centre of Excellence

9. DIGIQOM Centre of Excellence

10. Embracing social media is a huge undertaking, and involves
a large investment. Dell didn’t shy away from these
obstacles, instead they’ve gone above and beyond,
truly cultivating a cross-platform community. They’ve
created multiple Twitter handles, a network of blogs, and
are very active on Facebook.
Dell is also one of the few companies to publicly state that
they created a return on investment from Twitter.
Apparently, Dell’s social media efforts help create “$1 million
in revenue“.
DIGIQOM Centre of Excellence