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The Future Of The Book Conference
1. Building a new world publishing business: Lessons from Stanza O’Reilly TOC Conference The Future of the Book Conference Neelan Choksi CEO, Lexcycle neelan@lexcycle.com twitter: stanza_reader 24 June 2009
2. Who Am I? CEO, Lexcycle Former COO, SpringSource – open source President and Co-Founder of SolarMetric (acquired by BEA Systems in 2005) Previous Employers – Exxon, Andersen Consulting, TechTrader, MIT Blackjack Team External Board Seats – SpringSource, Tasktop BS from MIT, MS from Stevens Institute of Technology, MBA from Univ. of Chicago Booth
3. eBooks – Inflection Point $68 million US Wholesale eBook sales last 4 quarters * Source: IDPF US Trade Wholesale Electronic Book Sales
4. Small but Growing Fast… 2008: 0.467% of all books sales were eBooks per the AAP 2008: 0.6% of all books sales were eBooks per Bowker Pub-Track Q109: 2.4% of all books sales were eBooks per Bowker Pub-Track
11. Last 6 Months in eBooks Jan 26 – Classics featured in iPhone TV advertisement Feb 5 – Google Book Search for iPhone Feb 9 – Amazon Kindle 2 Launch Feb 16 – Adobe Reader Mobile SDK 9 Feb 25 – Indigo Shortcovers launched Feb 27 – Hearst announces plans for eBook reader Mar 4 – Amazon Kindle for iPhone Launch Mar 5 – B&N acquires Fictionwise Mar 17 – Apple iPhone 3.0 O/S announced (eBook examples) Mar 19 – Sony and Google – 500,000 books Mar 23 – Borders UK ends iLiad for cheaper e-Book reader Apr 3 – Lexcycle’s Stanza 1.8 available Apr 8 – Lexcycle, Adobe, Internet Archive release catalog spec - OPDS Apr 11 – B&N / Sprint ereader discussions announced Apr 27 – Amazon acquires Lexcycle Apr 28 – Rumors of Apple “Media Pad” reported by Business Week May 6 – Amazon announces Kindle DX May 13 – Sony announces 3rd party advertising in Sony Reader May 27 – Interead COOL*ER debuted at BEA June 1 – E-Ink acquired by Prime View June 8 – ScrollMotion featured in WWDC keynote
13. iPhone Distinctions As an eReader: International reach Color display Multi-function device Built-in wireless No external light required App Store – 55000 apps 15% of smart phone market; 50% of web hits
24. Primary Usage In bed – 31% Commuting on bus / train – 28% In waiting areas – 13% At home – 12% At work – 5% At a bar or café or lunch or dinner – 5% On an airplane – 5% 2 write-ins mentioned “In the bathroom” Readers enjoy having access to their library at all times in their pocket or handbag
38. Lessons Learned - Readers(continued) Holistic view of the entire experience for a reader: Not enough to focus just on one piece. Readers expect more. Search / browse content Find book Start Reading Down-load book Pur-chase book Available via partners.
Talk about Lexcycle – “Revolutions in Reading”Company behind Stanza, most popular e-book reader application for the iPhoneFounded in 2007
Lexcycle is the company behind Stanza.If Kate Bosworth was actually on the MIT Blackjack Team, I might still be a professional gambler.Here comes some Johnny come lately smart ass telling me how to run my business…What does this guy know about publishing or about any of this…Hell, why is this guy even here
2008 - $111.6 billion print : $1.3 billion e-books⌘worldwide2012 - $123 billion print: $6.8 billion e-books⌘⌘ Source: PWC Global Entertainment and Outlook 2008 – 2012Why do I believe that after decades 2008 is finally going to be the year where e-books hit an inflection point? 1) I have to rationalize that given that I gave up a pretty sweet job to join Lexcycle
May 2009: Kindle sales are now 35% of title sales when Kindle editions are available up from 10% in February 2009
Can not under-estimate the effect of OprahThat said, keep in mind that this is not the first time Oprah has pitched an ebook reader… Rocket eBook back in the day was on of Oprah’s favorite things.
Amazon, Sony, Google… its not just about folks you’ve never heard of before like us.Competition is a great thing for consumers and for publishersThere has been some technological advances…
Doesn’t it feel like there is a new dedicated reader announced every month
10 years ago – larger devices – people are not going to give up twitter, mobile browising, reading attachmentsOlder devices were not same level of distinctionEvery manufacture is moving towards consumer oriented large screen iphonesEmphasis on miniaturization smart phones (PDA switched to smaller devices and that caused a false start).Why is this not a fad? Everyone is following it? Not a one-shot situation. Repreeentative of an overall trendA lot of folks thought that mobile was going to be it 5 - 7 years ago for readingWhat ended up happening was the drive to miniaturization with PDAs and the net result was that the smaller devices weren’t great for reading.The reason why this is different is because this isn’t a 1 hit wonder – other vendors have been following Apple’s lead with …
What does this all mean?This time it is different.After 20 years, the reality of e-books is finally matching the hype.It already is. Barnes & Noble returning to the ebook world after a famously exiting it in 2003 is significant.The numbers are saying that this is real…
I want to spend a little time talking about the characteristics of the iPhone that really distinguishes it as an eReaderBooks category – is in 3rd place behind Games, Entertainment with 6995 apps
~54K users in Australia and NZ
Let alone things like Rapid Serial Visual Presentation / horizontal scrolling and text to speech which are part of Stanza Desktop for the MacHyphenation support in 40+ languages
5500 survey respondents on www.lexcycle.com
Lots of credit to Sara Lloyd and MichaelBhaskar for noticing us right when the App Store launched
Lots of credit to Sara Lloyd and MichaelBhaskar for noticing us right when the App Store launched
If I have you take away one thing, this would be it.Give the reader a voice to talk to you and listen to them
Just get started. There are cheap ways to do so. Don’t make it a referendum to get started.
Talk about Lexcycle – “Revolutions in Reading”Company behind Stanza, most popular e-book reader application for the iPhoneFounded in 2007
