Social media recommendations are “word of mouth” today. From buying a shoe, booking a hotel to purchasing a car, we all love to see how people talk about a particular brand before making an order. Challenge with most online businesses today is that they confuse social media as a channel similar to radio and television and use it for broadcasting information rather than creating interaction with prospects. However if carried in a right way social platforms can be used as a channel to prospect, engage, communicate, convert & retain people. This training provides you the expertise to take more specialist roles in the field of social media management in 1-2 months

1. APSMM-101
Advanced Program
In Social Media
Marketing
www.digiperform.com
( Weekend/ Weekday )

2. Contents
03 Welcome
04 Program Overview
05 Who Should Attend &
Program Benefits
06Course Content
11Delivery Details

3. Welcome
Digiperform is a not only an institute but
a vision that’s created to meet the needs
of today’s Indian Digital Marketing
Industry for right resources and available
talent pool.
Our core team consists of Digital
Marketing Professionals, Industry
leaders, Speakers & Managers who have
been part of talent building and employee
career transformation throughout their
careers.

4. www.digiperform.com
Program Overview
Social media recommendations are “word of mouth” today. From buying a shoe,
booking a hotel to purchasing a car, we all love to see how people talk about a
particular brand before making an order.
Challenge with most online businesses today is that they confuse social media as a
channel similar to radio and television and use it for broadcasting information
rather than creating interaction with prospects. However if carried in a right way
social platforms can be used as a channel to prospect, engage, communicate,
convert & retain people.
This training provides you the expertise to take more specialist roles in the field of
social media management in 1-2 months.

5. Who Should
Attend ?
This program is created
especially for avid
bloggers, PR agencies,
Marketing/Mass
communication &
journalism professionals
and fresh graduates who
have enthusiasm to listen
& interact.
What Are
Benefits ?
During Training you will
learn Through Live
classroom lectures,
case studies and small
group discussions on
how to create &
leverage social media
strategies & campaigns
for your organization.

6. Course Content
Module 1: Introduction to social media
marketing
This module helps you to understand key
concepts and trends in Social Media
marketing.
Module 2: Writing for social media
platforms
This module teaches to manage your
content on social platforms.
Module 3: Facebook Marketing
This module helps you to understand about
using Facebook for fan engagement. &
Branding.
Module 4: Linkedin For Business
Linkedin is considered as one of the best
B2B platforms. We will discuss “how to get
you campaigns right when marketing on
LinkedIn”.
Module 5: Twitter Marketing
This module focuses on learning twitter
etiquette and improving reach of tweets.
Module 6: Online PR & Reputation
Management
This module focuses on managing fan
generated content & reviews online.
Module 7: Pinterest & Google+
Pinterest and Google+ have been the latest
trends of social media. We’ll discuss business
opportunities available on these platforms.
Module 8: Video Marketing
This module helps you to understand
importance of video creation & key aspects of
video management.
Module 9: Creating Your First Social Media
Campaign.
This Module will have a practical exercise to
implement course’s learning into a live
campaign.

7. Module 1:
Introduction to Social
Media Marketing
•Key Social Media Concepts
• Understanding Social Media
Platforms
•How to choose a social media
platform
Module 2:
Writing For Social Media
Platforms
•Inbound vs. outbound marketing
•How to create content for social
media
•Content curation
•Content repurposing
•Content Marketing Channels
Slideshare, video, Image sites

8. Module 3:
Facebook Marketing
•Introduction to facebook
• Introduction to fan pages,
profile & Communities
•Facebook Ethics
•Facebook tools
•Facebook Advertising
Module 4:
Linkedin for Business
•LinkedIn Profiles
•Building Connections
•Endorsements
•Groups
•Job Search
•LinkedIn Company Pages
Company Information
Products & Services
Recommendations
•LinkedIn Advertising Campaign
Targeting Bidding & Budget
Management

9. Module 5:
Twitter Marketing
•Twitter profile
•Twitter etiquette
•Twitter Promotions
•Sponsored tweets
•Twitter Case Studies
Module 6:
Online PR & Reputation
Management
•Integrating online/offline
strategies
•Driving sales using online brand
management
• Social buzz tracking
• Best online PR campaigns
• Blogger relations

10. Module 7:
Pinterest & Google+
•Understanding Pinterest
•Pinterest contests
•Google + profiles
•Google + circles
• Hangouts on Google +
Module 8:
Video Marketing
• Benefits of Video
• Successful Video
Campaigns
• Video Strategy
• Video Editing Tools
• YouTube Video
Optimization
• Video Sharing &
Distribution
Module 9:
Creating your first social
Media campaign
•Understanding Case
•Identifying Channels
•Creating Campaign Strategy
•Campaign Evaluation

11. Delivery
Details:
Training delivery model will be
through live classroom,
delivered at our centers in
Chandigarh and Delhi through
weekend/weekday batches.
Classroom session will
include instructor led training
provided with presentations &
Videos.
Medium of delivery will
include Case Studies and
Trainees will get worksheets
which we be used for there final
assessment after the program.
Along with that trainees will
work in groups to complete
weekly assignments.

12. www.digiperform.com
Phone: +91- 8447207577
Delhi Office: A- 159, Shivalik,-2nd Floor, New Delhi-110017
Chandigarh Office:# 1546, 1st Floor, Sector 38/B, Chandigarh-160036
Get In Touch