1.
KEYNOTE
SINGAPORE ~ SEPTEMBER 15 - 16, 2022
DIGIMARCONSOUTHEASTASIA.COM | #DigiMarConSoutheastAsia
DIGIMARCONSINGAPORE.SG | #DigiMarConSingapore
Let's Get Real: Create
Content that Connects
Kayley Tan
MANAGING DIRECTOR
TITAN DIGITAL MEDIA PTE LTD
Fiona Lai
BUSINESS DEVELOPMENT AND
STRATEGIC PARTNERSHIPS
TITAN DIGITAL MEDIA PTE LTD

2.
Apple’s #ShotOnIPhone Challenge

3.
Memes = UGC

4.
Create To
Entertain,
Educate
& Inspire

5.
80+ Million Monthly Impressions
Jianhao Tan
Drama-Comedy
Jebbey
Family
Team Titan
Variety
Titan Gamers
Gaming
Ladies First
Female
Empowerment
InCentral
Food
Playtime TV
Children and Toys
19+ Owned YouTube Channels
100+ Exclusive Creators on YouTube, Instagram & TikTok

6.
TITAN ACADEMY EMPOWER GENERATIONS Private & Confidential. Created for MCI
5.57 million
subscribers
60 million monthly
viewership
Highly Engaged
Audience

7.
Viral Videos = Content + Creators
Squid Game Among Us No Way Home
Mobile Game Growing Up World Event

8.
Branded Collaborations
Edutaining the Audience
with Your Messages
MCI - Project UPLIFT Family Island Mobile Legends Bang Bang
10 Million
Global Views
5.5 Million
Global Views
4.7 Million
Global Views

9.
A Little Bit About Me☺
Commercial Lead @ Titan
Create Viral TikToks with My Family

10.
So What’s Happening Today?
3
Tips on the Platforms
4
YouTube Crash Course
1
Entering a Video-First World
Video Content Marketing on Social Media
for Brand Amplification
2 Battle of the Video Platforms
YouTube, Instagram, TikTok
To get the biggest ROI
DIY

11.
The Rise of Video Content
Video First Marketing (VFM)
“VFM makes it easy for
businesses to create videos
that suit each stage of the
buyer journey: awareness,
consideration, evaluation
and decision”
*Forbes, 2022

12.
Video Content Marketing Comes in Multiple Formats

13.
Video Content Marketing to Boost Sales
Viewership: 67,000
Fully Booked out with
Customers for Months
Conversation Rate:
~3%
Ladies First X Lash Centre Singapore

14.
Jianhao Tan x MCI Singapore (GOV)
Video Content can Encourage Behavioural Change
Resonated with
disadvantaged
student background
Expressed that they
understand the value
(empathy) of the video
Shared and discussed
among themselves

15.
Video Content can Drive Effective CTA
Jianhao Tan x Mobile Legends Bang Bang
High Viewership-to-
Downloads ~6%
Brand Association with
a variety of Talents
Raised Awareness of
Game in New Markets

16.
In collaboration with Shoppee on TikTok
Video Content can encourage relatability
Generation of
UGC with the audio
Organic Approach to
advertisements
Sharable content

17.
Video Content can encourage purchasing decision
Be Different
Make Foot Cream
Funny and Interesting
Capture Attention
with Content Creators

18.
Why Video Marketing Matters
Video for
Google SEO
Commands
Attention
Entertaining WHILE
Edutaining
Encourages
Conversations
Organic and
relatable
Entertaining
though various
formats
Garner new Audiences

19.
Developing
an impactful
Video
Strategy
TIPS

20.
YOUTUBE
Effective Storytelling
Video Formats
Ad-Format Variety
Targeted Audience
Community Building
Long-Form and Short-Form

21.
TIKTOK
AMANDER
@amandersings
(146.4K)
KAYLEY
@killitbeforeitlaysggs
DEBBIE
@realdebbwie
CATEGORY FOCUS: FASHION
CUMULATIVE VIEWS: 201.4K
FEATURED BRAND: DISNEY
PLUS
CATEGORY FOCUS: FAMILY
CUMULATIVE VIEWS: 69.4K
FEATURED BRAND: CAREERS
CONNECT
CATEGORY FOCUS: LIFESTYLE
CUMULATIVE VIEWS: 26.1K
FEATURED BRAND: GUARDIAN
Diverse and Active
Demographic
Localised or Global
Audience by Algorithm
Trend Incubator
Variety Ad Formats
Seamless Advertising
Hashtags for Organic
Growth

22.
INSTAGRAM
Integrated Social Commerce
Algorithm Prioritising on
Video First, Images Second
New Audience Generation
Community Building and
Increase Loyalty
Categorised Content (Lifestyle,
Beauty, Games etc)

23.
What's your ambition?
Long-Form
To provide
information
and educate
Short-Form
To entertainment
and garner new
audiences
Edutain? Entertain?

24.
Regardless of format,
Put Engagement as Priority
Looking for rich and
immersive
experiences
Turn to the internet for
relatable, meaningful
and edutaining content
Authenticity, Diversity
and Inclusivity
Want to feel seen and
heard, not overheard,
want to participate

25.
About Me
Huge Content
Consumer & Content
Advisor to Creators
Dogs & Experiences
Create Content
Of What I Love

26.
Create Your
Own Content
Create videos that you want to watch
- CRASH COURSE -

27.
Building your own YouTube Channel
Who is on your channel?
What is the story that
you want to tell?
Keep creating, get a momentum and have fun!

28.
Find a momentum that works for you
Just start doing
Keep uploading and
trying
Love what you create
Create what you
would watch
Get good at what
you’re doing
Keep improving
Quantity vs Quality
2 is sufficient per
month
Integrating creating YouTube
content into your life
Find what works for you
Plan your content
Create with your friends
and community

29.
Uploaded 1-2 weeks after the release of
Infinity War or Crazy Rich Asians
● Do not drag too long till the trend
dies down
● Plan ahead on what is going to
happen
Ride on Relevant Trends within your Category
New Show/Game
Releases
Upcoming Fashion
Shows. E.g. Met Gala
Shows/Games that are
picking up conversation
on other platforms
New or Interesting
Products/Services/Experiences
Occasions/Holidays Big moments in life
How to Get Views?

30.
Find your style and standout
First Impression of Your Video: The Thumbnail

31.
Hook the Viewers and Appeal to Their Interest

32.
Be Consistent!
YouTube rewards consistent channels by pushing them higher in
the search and recommended lists
Gives your audience something they can look forward to and they
know when to check back
2 videos/month
at the start
Build your community
● YouTube Comments and Pages
● Your other social media channels (Q&A,
comments)
How to Get Views?

33.
Key Step: Start doing!
Talk and document about things that you
already know
Gaming F&B Sports
Fashion
Parenting Travel Music Pets
Beauty
FMCG
Lifestyle
Technology
Start with a category you’re familiar with
or you are currently doing
Start with a 6 - 8 mins video

34.
How to Get Views? Collaborate with other creators
Tom Holland
Lizz Chloe & Cody The Rock, Kevin Hart, Jack Black
Jannine Weigel
Kim Lee
Chris Hemsworth
Alodia
Kim Lee Naomi Neo Jenn Rachel Wong
Josephine
Some examples of collaborations Jianhao did in his early YouTube years

35.
Ask and Listen to What Your Audience Wants
On YouTube, Instagram, TikTok
Listen
Read, Reply and Engage
with your audience
Ask

36.
Be Prepared for Challenges
Lack of
knowledge
Online
criticism
Strong
competition

37.
Thank you!
Feel free to reach out to us at
business@titandigitalmedia.com