Digital Marketing Persona Master Class - Andrew Chow, Ideas & Concepts
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What type of Digital Marketing Manager are You? No one knows what shaped our personality or why we think, speak and behave in a certain way. It forms our world, the way we respond to the world around us and with the people we love, avoid and work with. Our personality determines the preference of our digital marketing strategies and also determines the kind of content creation for our social media engagement. This master class highlights the key personality differences and how it affects our strategy and focus on the prospect and consumers.
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Digital Marketing Persona Master Class - Andrew Chow, Ideas & Concepts
- 1. MASTERCLASS Andrew Chow MANAGING DIRECTOR, IDEAS & CONCEPTS CHICAGO, IL ~ JUNE 20 - 21, 2018 | DIGIMARCONMIDWEST.COM #DigiMarConMidwest Digital Marketing Persona Master Class
- 2. Which is your Digital Marketer Persona? Your personality determines your digital marketing success
- 5. 2 Books
- 6. 4 Domains
- 7. 5 Different Careers in 30 years 1987-1993 1993-1998 1999-2005 2005-2009 2010-
- 8. 6 Years in Speaking; Training & Consultancy
- 9. 7 Teach in CPEs or Adult Learning Institution
- 10. 8 Client
- 13. Type 1: Strict Perfectionist / Reformer “I must be perfect.”Positive Disciplined Consistent Conscientious Hardworking High Standards Exact Righteous Principled Average Orderly Impersonal Critical Organized Strict Lawful Rigid Exact Negative Inflexible Self-Righteous Obsessive Judgmental Legalist Uptight Correction-Seeking Resentful
- 14. Perfectionist @ Work having high standards dedicated in everything reasonable Type 1: Perfectionist @ Work
- 15. Perfectionist @ Digital MarketingType 1: Perfectionist @ Digital Marketer
- 16. Type 1: Perfectionist @ Buyer Persona Setting the Standard To be Criticized Lead by Example Being Inflexible
- 17. Type 2: Considerate Helper / Giver “I must help others.”Positive Compassionate Giving Sympathetic Humorous Attentive Caretaker Nurturing Tough Skinned Average Generous Encouraging People Focused Helpful Behind the Scene Comforting Soft hearted Supportive Negative Manipulative Possessive Intrusive Suffer in Silence Pleasing Self forgetful Flattery Dependent
- 18. Giver @ Work Relate easily to people Caring and warm Good sense of humor Type 2: Helper @ Work
- 19. Giver @ Digital MarketingType 2: Helper as Digital Marketer
- 20. Type 2: Helper @ Buyer Persona Wants Appreciation To be Ignored Recommends good Stuff to others Say NO! (easiest customer!)
- 21. Type 3: Competitive Achiever / Performer “I am what I do.” Positive Goal-oriented Self Starter Energetic Performer Accomplished Excellence In the Scene Zealous Average Adaptable Competitive Pragmatic Charismatic Leverage Looking Good Smooth Operator Marketing/Entrepreneur Negative Approval Seeking Defensive Lacks Self Awareness Opportunistic Emotionally shut down Difficult to receive Spotlight Seeking Approval Seeking
- 22. Achiever @ Work being optimistic being competent able to motivate people Type 3: Achiever @ Work
- 23. Achiever @ Digital MarketingType 3: Achiever as Digital Marketer
- 24. Type 3: Achiever @ Buyer Persona Wants Success By Winning To be worthless Showing Off to Others No Self Awareness
- 25. Type 4: Intense Creator / Individualist “I must be different”Positive Inspired Creative Personal/Reveali ng Intuitive Empathic Feel deeply Aesthetic Artistic Average Self Absorbed Feels Different Emotional Dreamer Fantasy Ritual Maker Melancholy Sensual Negative Self Pitying Impractical Alienated Self Destruct Life as Drama Longing Self Indulgent Sense of Tragic
- 26. Individualist @ Work To feel at a deep level Creativity and intuition Being unique Type 4: Creator @ Work
- 27. Individualist @ Digital MarketingType 4: Creator as Digital Marketer
- 28. Type 4: Creator @ Buyer Persona To be Unique To be treated like Any others VIP Treatment Difficult for Others to understand them
- 29. Type 5: Quiet Specialist “I don’t know enough.”Positive Perceptive Thoughtful Wise Investigative Intellectual Guru Insightful Synthesize Average Self Reliant Intense Private Questioner Knowledgeable Isolated Reserved Quiet Negative Eccentric Compartmentalize s Cynical Anti Social Don’t display warmth Invisible Loner Move away from others
- 30. Investigator @ Work Cool and Collected Perceptive Type 5: Observer @ Work Objective
- 31. Investigator @ Digital MarketingType 5: Observer as Digital Marketer
- 32. Type 5: Observer @ Buyer Persona To be Invisible To be outstanding Blend in with others Slowest in Making Decisions
- 33. Type 6: Loyal Skeptic “I am always dutiful.”Positive Responsible Loyal Engaging Teamwork Accountable Vigilant Contented Committed Average Independent Cautioning Obedient Follower Careful Hesitant Enjoys Routine Faithful Negative Indecisive Contradictory Paranoid Devil’s Advocate Abandoned Doubting Lacks Confidence Imagine the Worst
- 34. Loyalist @ Work Committed and Faithful Responsible and Hardworking Confronting Danger Bravely Type 6: Loyalist @ Work
- 35. Loyalist @ Digital MarketingType 6: Loyalist as Digital Marketer
- 36. Type 6: Loyalist @ Buyer Persona To be the same With the rest To be different Go with the Majority (play safe) Managing Change & Disruption
- 37. Type 7: Enthusiastic Visionary “I want to be happy.”Positive Spontaneous Fun Versatile See the Big Picture Flexible Excited Wow Many Possibilities Average Lively Experiential Adventure – seeking Happy Entertaining On the Go Talkative Carefree Negative Hyperactive Superficial Impulsive Lack of Focus Impulsive Dislike Rules Inattentive Pleasure-Seeking
- 38. Enthusiast @ Work Spontaneous and Free-spirited Risks Taker Make tough work FUN! Type 7: Adventurer @ Work
- 39. Enthusiast @ Digital MarketingType 7: Adventurer as Digital Marketer
- 40. Type 7: Visionary @ Buyer Persona To be Happy To be bored Fun and Adventure Keep the Focus/ Easily Distracted
- 41. Type 8: Active Challenger “My strength protects me.” Positive Confident Inspiring Leader Taking initiatives Just Do It Self Directed Pioneering Stand Up for Right Average Dominant Forthright Fight for fairness Challenger Direct Tough Minded Take Charge Straight Forward Negative Intimidating Confrontational Controlling Curt Forceful Blunt Over Protective Vengeful
- 42. Challenger @ Work independent and self-reliant meet challenges head on Honest / Direct Type 8: Challenger @ Work
- 43. Challenger @ Digital MarketingType 8: Challenger as Digital Marketer
- 44. Type 8: Challenger @ Buyer Persona To challenge everything To be Mediocre To be strong & Tough To Conform with The World
- 45. Type 9: Adaptive Peace Maker “I am agreeable.” Positive Easygoing Unpretentious Patient Gentle Facilitator Peace Maker Reassuring Mr Nice Guy Average Accommodating Peaceful Genuine Negotiator Let it Be Consensus Seeking Unassuming Settled Negative Disengaged Stubborn Oblivious Procrastinate Complacent Indifferent Lazy Withdrawn
- 46. Peace Maker @ Work Non-judgmental Inclusive Good Mediator and Facilitator Type 9: Peace Maker @ Work
- 47. Type 9: Peace Maker as Digital Marketer
- 48. To be comfortable To be overlooked Go with the Flow To be more assertive Type 9: Peace Maker @ Buyer Persona
- 49. What’s your personality code? 2 5 8 Obvious to Many Known to Few Show during Crisis
- 51. 2 Helper 3 Achiever 4 Creator 5 Observer 6 Loyalist 7 Adventurer 8 Challenger 9 Peacemaker 1 Perfectionist Withdrawn Compliant Assertive Social Styles: What do you do to get what you want?
- 52. 2 Helper 3 Achiever 4 Creator 5 Observer 6 Loyalist 7 Adventurer 8 Challenger 9 Peacemaker 1 Perfectionist Competent Positive Reactive Conflict Styles: What do you do when you get what you want?
- 54. Enneagram
- 55. #1 - Our personality traits determine how we view & create our own world in Marketing
- 56. #2 - Our personality traits determine how we react in specific situations when marketing fails
- 57. #3 - Our personality traits determine how we adjust to our buying decisions over time
- 58. + USD20 only
- 59. @ideasandrew Thank you! Keep in touch!
Notas do Editor
- Speaker Cover Slide
- 1 – “ideasandrew” in all social media platform 2. –Books 3 – Awards : SOE 2008, Successful Entrepreneurs 2010, Spirit of Service 2012 4 – Domains – Digital Marketing; Public Relations; Branding, Enneagram 5 – Career Change in 30 years 6 – Years in Consultancy and Training 7 – Teach in 7 CPEs or Adult Learning Institution 8 - 200 – Match make 200 pairs of couples in 4 years 300 – Features, interview quotes and mentions in the press and media
- 1 – “ideasandrew” in all social media platform 2. –Books 3 – Awards : SOE 2008, Successful Entrepreneurs 2010, Spirit of Service 2012 4 – Domains – Digital Marketing; Public Relations; Branding, Enneagram 5 – Career Change in 30 years 6 – Years in Consultancy and Training 7 – Teach in 7 CPEs or Adult Learning Institution 8 - 200 – Match make 200 pairs of couples in 4 years 300 – Features, interview quotes and mentions in the press and media
- 1 – “ideasandrew” in all social media platform 2. –Books 3 – Awards : SOE 2008, Successful Entrepreneurs 2010, Spirit of Service 2012 4 – Domains – Digital Marketing; Public Relations; Branding, Enneagram 5 – Career Change in 30 years 6 – Years in Consultancy and Training 7 – Teach in 7 CPEs or Adult Learning Institution 8 - 200 – Match make 200 pairs of couples in 4 years 300 – Features, interview quotes and mentions in the press and media
- 1 – “ideasandrew” in all social media platform 2. –Books 3 – Awards : SOE 2008, Successful Entrepreneurs 2010, Spirit of Service 2012 4 – Domains – Digital Marketing; Public Relations; Branding, Enneagram 5 – Career Change in 30 years 6 – Years in Consultancy and Training 7 – Teach in 7 CPEs or Adult Learning Institution 8 - 200 – Match make 200 pairs of couples in 4 years 300 – Features, interview quotes and mentions in the press and media
- 1 – “ideasandrew” in all social media platform 2. –Books 3 – Awards : SOE 2008, Successful Entrepreneurs 2010, Spirit of Service 2012 4 – Domains – Digital Marketing; Public Relations; Branding, Enneagram 5 – Career Change in 30 years 6 – Years in Consultancy and Training 7 – Teach in 7 CPEs or Adult Learning Institution 8 - 200 – Match make 200 pairs of couples in 4 years 300 – Features, interview quotes and mentions in the press and media
- 1 – “ideasandrew” in all social media platform 2. –Books 3 – Awards : SOE 2008, Successful Entrepreneurs 2010, Spirit of Service 2012 4 – Domains – Digital Marketing; Public Relations; Branding, Enneagram 5 – Career Change in 30 years 6 – Years in Consultancy and Training 7 – Teach in 7 CPEs or Adult Learning Institution 8 - 200 – Match make 200 pairs of couples in 4 years 300 – Features, interview quotes and mentions in the press and media
- 1 – “ideasandrew” in all social media platform 2. –Books 3 – Awards : SOE 2008, Successful Entrepreneurs 2010, Spirit of Service 2012 4 – Domains – Digital Marketing; Public Relations; Branding, Enneagram 5 – Career Change in 30 years 6 – Years in Consultancy and Training 7 – Teach in 7 CPEs or Adult Learning Institution 8 - 200 – Match make 200 pairs of couples in 4 years 300 – Features, interview quotes and mentions in the press and media
- What I Like About Being a Two being able to relate easily to people and to make friends knowing what people need and being able to make their lives better being generous, caring, and warm being sensitive to and perceptive about others' feelings being enthusiastic and fun-loving, and having a good sense of humor
- having high standards and ethics; not compromising myself being reasonable, responsible, and dedicated in everything I do being able to put facts together, coming to good understandings, and figuring out wise solutions
- having high standards and ethics; not compromising myself being reasonable, responsible, and dedicated in everything I do being able to put facts together, coming to good understandings, and figuring out wise solutions
- What I Like About Being a Two being able to relate easily to people and to make friends knowing what people need and being able to make their lives better being generous, caring, and warm being sensitive to and perceptive about others' feelings being enthusiastic and fun-loving, and having a good sense of humor
- What I Like About Being a Two being able to relate easily to people and to make friends being generous, caring, and warm being enthusiastic and fun-loving, and having a good sense of humor
- What I Like About Being a Two being able to relate easily to people and to make friends being generous, caring, and warm being enthusiastic and fun-loving, and having a good sense of humor
- What I Like About Being a Three being optimistic, friendly, and upbeat providing well for my family being able to recover quickly from setbacks and to charge ahead to the next challenge staying informed, knowing what's going on being competent and able to get things to work efficiently being able to motivate people
- being optimistic , friendly, and upbeat being competent and able to get things to work efficiently being able to motivate people
- being optimistic , friendly, and upbeat being competent and able to get things to work efficiently being able to motivate people
- What I Like About Being a Four my ability to find meaning in life and to experience feeling at a deep level my ability to establish warm connections with people admiring what is noble, truthful, and beautiful in life my creativity, intuition, and sense of humour being unique and being seen as unique by others having aesthetic sensibilities being able to easily pick up the feelings of people around me
- What I Like About Being a Four my ability to find and to experience feeling at a deep level my creativity, intuition, and sense of humour being unique and being seen as unique by others
- What I Like About Being a Four my ability to find and to experience feeling at a deep level my creativity, intuition, and sense of humour being unique and being seen as unique by others
- What I Like About Being a Five standing back and viewing life objectively coming to a thorough understanding; perceiving causes and effects my sense of integrity: doing what I think is right and not being influenced by social pressure not being caught up in material possessions and status being calm in a crisis
- being calm in a crisis my sense of integrity: doing what I think is right and not being influenced by social pressure coming to a thorough understanding; perceiving causes and effects
- being calm in a crisis my sense of integrity: doing what I think is right and not being influenced by social pressure coming to a thorough understanding; perceiving causes and effects
- What I Like About Being a Six being committed and faithful to family and friends being responsible and hardworking being compassionate toward others having intellect and wit being a nonconformist confronting danger bravely being direct and assertive
- being committed and faithful to family and friends being responsible and hardworking confronting danger bravely
- being committed and faithful to family and friends being responsible and hardworking confronting danger bravely
- What I Like About Being a Seven being optimistic and not letting life's troubles get me down being spontaneous and free-spirited being outspoken and outrageous. It's part of the fun. being generous and trying to make the world a better place having the guts to take risks and to try exciting adventures having such varied interests and abilities
- being spontaneous and free-spirited having the guts to take risks and to try exciting adventures being generous and trying to make the world a better place
- being spontaneous and free-spirited having the guts to take risks and to try exciting adventures being generous and trying to make the world a better place
- What I Like About Being a Eight being independent and self-reliant being able to take charge and meet challenges head on being courageous, straightforward, and honest getting all the enjoyment I can out of life supporting, empowering, and protecting those close to me upholding just causes
- being independent and self-reliant being able to take charge and meet challenges head on being courageous, straightforward, and honest supporting, empowering, and protecting those close to me upholding just causes
- being independent and self-reliant being able to take charge and meet challenges head on being courageous, straightforward, and honest supporting, empowering, and protecting those close to me upholding just causes
- What I Like About Being a Nine being nonjudgmental and accepting caring for and being concerned about others being able to relax and have a good time knowing that most people enjoy my company; I'm easy to be around my ability to see many different sides of an issue and to be a good mediator and facilitator my heightened awareness of sensations, aesthetics, and the here and now being able to go with the flow and feel one with the universe
- being nonjudgmental and accepting caring for and being concerned about others my ability to see many different sides of an issue and to be a good mediator and facilitator knowing that most people enjoy my company; I'm easy to be around my heightened awareness of sensations, aesthetics, and the here and now being able to go with the flow and feel one with the universe
- being nonjudgmental and accepting caring for and being concerned about others my ability to see many different sides of an issue and to be a good mediator and facilitator knowing that most people enjoy my company; I'm easy to be around my heightened awareness of sensations, aesthetics, and the here and now being able to go with the flow and feel one with the universe
- Let’ recap all the different possible personality and how they can shape what you do and how much you can accomplish in terms of corporate success
- 1 – “ideasandrew” in all social media platform 2. –Books 3 – Awards : SOE 2008, Successful Entrepreneurs 2010, Spirit of Service 2012 4 – Domains – Digital Marketing; Public Relations; Branding, Enneagram 5 – Career Change in 30 years 6 – Years in Consultancy and Training 7 – Teach in 7 CPEs or Adult Learning Institution 8 - 200 – Match make 200 pairs of couples in 4 years 300 – Features, interview quotes and mentions in the press and media
- Welcome Slide Template