O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

The Stories You Didn't Know You Had - Chad Illa-Peterson, The Story Catcher LLC

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio

Confira estes a seguir

1 de 39 Anúncio

The Stories You Didn't Know You Had - Chad Illa-Peterson, The Story Catcher LLC

Baixar para ler offline

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways:
- Understand Why Personal Stories Connect Better
- How To Remember Forgotten Stories
- How To Use Customer Experiences As Stories For Your Brand

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways:
- Understand Why Personal Stories Connect Better
- How To Remember Forgotten Stories
- How To Use Customer Experiences As Stories For Your Brand

Anúncio
Anúncio

Mais Conteúdo rRelacionado

Mais de DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)

Mais recentes (20)

Anúncio

The Stories You Didn't Know You Had - Chad Illa-Peterson, The Story Catcher LLC

  1. 1. KEYNOTE Chad Illa-Peterson LEAD STORY CATCHER THE STORY CATCHER LLC The Stories You Didn't Know You Had PHOENIX, AZ ~ NOVEMBER 17 - 18, 2022 DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest
  2. 2. • WHO WAS YOUR FAVORITE TEACHER AND WHY? • A TIME YOU GOT REALLY REALLYANGRY • A TIME YOU SWITCHED CAREERS • WHEN YOU DID SOMETHING YOU THOUGHT YOU’D NEVER DO • THE MOST UNFAIR THING THAT HAPPENED TO ME
  3. 3. • QUIET PLACE • PEN AND PAPER • 10-MINUTE TIMER • CHOOSE AWORD • START WRITING • NO GRAMMAR, SPELLING, COMPLETE STORIES • DO NOT STOP WRITING UNTILTIME
  4. 4. Bourbon grandma, grandpa piano connick, tosh got me into that during music man. Jill Hayes took a chance on me. Matt is my best friend for life. Just saw him in Dallas he's still thin. What a punk. I haven't been that thin since I was 16. Started driving then. Had to have my eagle scout first. I liked scouts but it wasnt super cool after 16. Had some fun times. Philmont, going back for help after we got lost in the mountains. One guy had to be taken by helicopter. I ended up dehydrated and taken back to Basecamp for a day as well. Winter camp was fun. I remember my first one, we went snipe hunting. They fooled me but I sure was all in. I thought they were all really mean back then but looking back I realized they came back for me. Why did they do that? That's not the norm. Felt like odd man out. Perhaps I always have been and always will be. Is that a bad thing? Perhaps theres a hidden power in being that guy.
  5. 5. Great friends gave me great reviews * Shot video for Jessika at SMMW 2020 Party * Spoke at SMD Denver 2019 * Attended SMWL 2019 and Created GIFs * Met Jessika after inviting her to Lucha Libre Tacos for lunch * Got the nerve to ask Jessika to lunch because of interaction in groups together and people we knew in common thanks to SMMW 2018 * Got introduced to several “inner-circle” folks at SMMW 2018 thanks to shooting video with Owen Video * Got to go do that because I was on my own after agency bankruptcy * Got asked to do this by Owen because of interaction in FB groups and knowing common people * got to know influential people in marketing groups thanks to shoutout from Chris Kubby on SnapChat * met Kubby because I reached out to marketers I found on Google who were big on SnapChat * Decided to learn SnapChat because of my job at the agency * got hired at the agency because I lied on a phone call * got offered interview at agency because I worked at TV station * worked in TV station because I was able to use my media contacts * Had media contacts from my days years back as a radio DJ and ad rep for the newspaper * Got to be on radio because I called in and did character voices * Got the nerve to do the character voices because friends encouraged me * friends encouraged me because of reputation as a funny entertainer at school * got reputation from being mascot and doing tv broadcasts for the school * became mascot because others encouraged me * they encouraged me because I juggled fire and set off fire alarm in class, and set the main driveway on fire (lots of fire) * juggled fire because I performed with brother at events where I initially met local celebs, juggled with my brother because for some reason around the age of 12 I started to become fascinated with the art…
  6. 6. • QUIET PLACE • PEN AND PAPER • 3-MINUTE TIMER • CHOOSE AWORD • START WRITING • NO GRAMMAR, SPELLING, COMPLETE STORIES • DO NOT STOP UNTILTIME
  7. 7. YOU JUST HAVE TO FIND THEM
  8. 8. - --- ----- - -- -- -- - - ---- -- -- , , . . ------ FLOWCODE - _ , . , - _ ---- - -- -- ---- , - - - - - - - - --- ---- ----------------- ------------------ ----- --- - - -- - ---- - - - -- ---------- - --------- -- - - - - - - -- - "Rv1A -cY . F L o•wc•ooEc-o

×