O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

Content Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.com

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio

Confira estes a seguir

1 de 17 Anúncio

Content Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.com

Baixar para ler offline

In this keynote presentation, Digital Marketing Expert and Influencer, CJ Johnson focuses on how you become a successful impact storyteller in the world of Digital Marketing. From insider tips to the future of digital marketing, CJ will lay out trends, strategies, and a decisive plan of action anyone can use to find success. In this presentation, CJ will describe the following to provide these key takeaways:
• Master Mindset - The mental health obstacles and tips you can use to overcome your self-doubt and fears to help you excel.
• How You Find Success - Clear Strategies and Simple Steps to improve overall Digital Marketing execution.
• Trend Report and Market Research/What Does It Mean For You? Insider knowledge to provide an edge to overcome your competitors.
• Tools/Apps/Hacks - Everything from the recommended apps to how you can best utilize your social media to influencer marketing tips, you will be primed for success.
• Q&A - CJ will take on questions and answer to share how your audience can level up.
After this session, your audience will be armed with insider industry knowledge, powerful tips to help them be effective storytellers, and practical tips to empower themselves.

In this keynote presentation, Digital Marketing Expert and Influencer, CJ Johnson focuses on how you become a successful impact storyteller in the world of Digital Marketing. From insider tips to the future of digital marketing, CJ will lay out trends, strategies, and a decisive plan of action anyone can use to find success. In this presentation, CJ will describe the following to provide these key takeaways:
• Master Mindset - The mental health obstacles and tips you can use to overcome your self-doubt and fears to help you excel.
• How You Find Success - Clear Strategies and Simple Steps to improve overall Digital Marketing execution.
• Trend Report and Market Research/What Does It Mean For You? Insider knowledge to provide an edge to overcome your competitors.
• Tools/Apps/Hacks - Everything from the recommended apps to how you can best utilize your social media to influencer marketing tips, you will be primed for success.
• Q&A - CJ will take on questions and answer to share how your audience can level up.
After this session, your audience will be armed with insider industry knowledge, powerful tips to help them be effective storytellers, and practical tips to empower themselves.

Anúncio
Anúncio

Mais Conteúdo rRelacionado

Mais de DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)

Mais recentes (20)

Anúncio

Content Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.com

  1. 1. MASTER CLASS CJ Johnson MARKETING CONSULTANT WWW.CJJOHNSONJR.COM PHOENIX, AZ ~ NOVEMBER 17 - 18, 2022 DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest Content Storytelling Master Class
  2. 2. OVERVIEW In this Masterclass presentation, we will learn new ways on how you can become an impactful storyteller and thrive in the world of Digital Marketing. FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
  3. 3. ABOUT CJ JOHNSON CJ Johnson is an award-winning storyteller, content creator, and media strategist. He is also a GQ Magazine Insider, delivering stylish, and creative uplifting content to more than 200,000 social media followers that includes celebrities, world-class athletes, TV personalities, political leaders, and others around the world. Listed as one of the "Top Creators To Watch" and "Rising Voices in Media", CJ receives over 3.7 million monthly impressions across all of his social channels. He has been featured in GQ Magazine, Forbes, AdWeek, Men’s Health, The Huffington Post, ESPN, and more. As the former co-founder of a top ad agency – J&J, CJ is considered one of the leading global minds on the creator economy, social media marketing, brand strategy, and cultural trends. He has successfully supported hundreds of small businesses to Fortune 500 companies around the globe. CJ currently serves as a Cancer Research Institute Advocate, Walmart Civic Engagement Consultant, AdWeek Creator Partner, Google Next-Gen Tech Policy Leader, and an Impact Venture Partner at the Founder Institute, the world's largest pre-seed startup accelerator. FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
  4. 4. BRANDS ARE SUSTAINABLE & TAKING RESPONSIBILITY 3 According to Wunderman Thompson Intelligence’s research, 90% of consumers believe that companies and brands have a responsibility to take care of the planet and its people. As climate concerns reach fever pitch, brands are assuming greater responsibility for environmental impact. THE FUTURE OF DIGITAL MARKETING ANTI-EXCESS CONSUMERISM 1 Shoppers are consciously stepping back from the ledge of excess consumer culture. The archetypal insatiable consumer is becoming an outdated relic of the 20th century as consumers turn a more discerning eye on purchasing. Rising generations are buying with less frequency and more mindfulness, so brands should be cautious of pushing products mindlessly—they risk appearing blindly greedy and out of touch. FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR “ALL IN ONE” 2 Brands are looking for more opportunities to monetize various verticals within the brand while nurturing community engagement. This includes podcasts, web3, blogs, social media interactions, media tie-ins, and merchandise. A good example is https://a24films.com/
  5. 5. HOLISTIC CUSTOMER JOURNEY MAINTAINS BRAND LOYALTY 6 Use the holistic customer journey to maintain brand loyalty: By looking at the process of making a choice, we might learn the things consumers think about during their journey that may not drive the purchase today but is important down the road. As an example, a consumer may buy an energy drink today, but we learn that along their journey they considered less sugary options. While they didn’t make that choice today, it might predict their preference in the future. THE FUTURE OF DIGITAL MARKETING NOSTALGIA IS “IN” 4 Looking back at nostalgia is a fun way that brands are reconnecting with their consumers. From adult Happy Meals at McDonald's to Pool Suite, the popular nostalgia-fueled feel-good summer online radio station… nostalgia is in. SOCIAL MEDIA IS HAVING A PRIVATE MOMENT, AS A NEW GENERATION OF USERS ESCHEWS THE ENDLESS FRIENDS LIST IN FAVOR OF MORE INTIMATE CONNECTIONS WITH A SELECT FEW 5 Fueled by a growing desire for privacy, authenticity and well-being, young consumers are seeking ways to digitally engage with only their closest companions, whether through bite-sized direct messaging communities, such as the new BeReal app or niche interest-based groups on Discord. Many respondents said that platforms such as Instagram put too much pressure on users to display perfect versions of themselves online, and many users are wising up to the influencer culture’s effect on their mental health. FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
  6. 6. DIVERSITY AND INCLUSION 9 Today, 60% of Latinos are Millennials or younger. 50% of the Black population is Millennial or younger. In addition to their sheer numbers, the economic strength of Black and Latino consumers is on the rise, representing the two largest multicultural market groups and accounting for a combined $2.5 trillion in annual purchasing power. THE EVER-PRESENT ISSUE OF BIAS HAS INFILTRATED EVERYTHING FROM THE MEDIA TO ALGORITHMS 7 Rather than simply paying lip service to inequality and bias, brands are trying to innovate with products that actively strive to address these issues. This is even highlighted with The wildfire speed of social media has taken political and social discourse to a new level in terms of pace, content, and veracity. Now, politicians—and tech companies themselves—are recognizing this, and aiming to turn the tide on the more malign aspects of its influence. Between the push of regulation and the pull of free speech, we will see a new focus on how information, particularly the political, is disseminated through these channels. THE FUTURE OF DIGITAL MARKETING SOCIAL MEDIA IS HAVING A PRIVATE MOMENT, AS A NEW GENERATION OF USERS ESCHEWS THE ENDLESS FRIENDS LIST IN FAVOR OF MORE INTIMATE CONNECTIONS WITH A SELECT FEW 8 Fueled by a growing desire for privacy, authenticity and wellbeing, young consumers are seeking ways to digitally engage with only their closest companions, whether through bite-sized direct messaging communities, such as the new BeReal app or niche interest-based groups on Discord. Many respondents said that platforms such as Instagram put too much pressure on users to display perfect versions of themselves online, and many users are wising up to the influencer culture’s effect on their mental health. FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
  7. 7. BRANDS SHARE COMMUNITY VALUES ARE FINDING GREAT RESULTS 10 According to The Axios Harris Poll 100 is an annual survey to gauge the reputations of the most visible brands in the country. For the first time in the poll’s six-year history, three grocery brands —Trader Joe’s, H-E-B and Wegmans — landed in the poll’s top 10. Survey respondents noted that these brands have an especially high commitment to “ citizenship," meaning they share community values. Grocery brands also were the most consistently high performers compared to other sectors. BRANDS ARE ADOPTING AN OPTIMISTIC OUTLOOK 12 Confronted with unnerving environmental, political and economic instability, people are more anxious than ever. A survey by the American Psychological Association (APA) undertaken in April 2019 found that 32% of Americans felt more anxious than they had the previous year. A previous APA survey found that millennials are the most anxious generation to date. Now brands and consumers, eager to move the conversation on from bleak, dystopic times, are casting a more measured and reassuring lens on the future. Consumers are looking for products and services that offer comfort and protection from the world around them. The nihilistic days are over and forward-thinking companies are brightening the gloom by offering a measured and thoughtful outlook, one that is both realistic and optimistic. THE FUTURE OF DIGITAL MARKETING FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR INFLUENCER MARKETING 11 Influencer marketing is now a full-funnel marketing activity and a top priority investment among marketers. #3 in overall marketing investments (#1 and #2 are Digital Display and Video Ads and Paid Social Ads). 91% of marketers see influencers as an effective use of budget. 61% of marketers saw 2-12x return on ad spend. Savvy brands are in it for the assets.
  8. 8. IMPACT STORYTELLING IN 5 EASY STEPS STEP 1: KNOW YOUR COMPANY VALUES & PRINCIPLES Make sure you have this in writing and share it with your team. Key questions to note: • Why does your company exist? • What matters most to you and your team? • What are the top 3 problems your business is actively working to solve? • Do you understand your brand identity? • What is the #1 thing that makes your company unique? Keep this updated on a regular basis. This can be monthly or even quarterly. FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
  9. 9. STEP 2: STUDY INDUSTRY TRENDS DAILY Review advertising, consumer behavior, and industry-related news on a daily basis. This will allow you to see where the market is going and understand what your customers want before they know they want it. Encourage this with your team and your organization. IMPACT STORYTELLING IN 5 EASY STEPS FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
  10. 10. IMPACT STORYTELLING IN 5 EASY STEPS STEP 3: SHARE YOUR FINDINGS Share your findings with your team. This will keep you informed, and up-to-date, keep you ahead of the trends and provide direct insights into your community. Ultimately, this will help you thrive and stay ahead of the curve. Plus, this is a great team-building exercise. FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
  11. 11. STEP 4: CREATE A STRATEGY Create a decisive marketing strategy that contains the following a timeline, milestones, and a realistic budget, and identify your success metrics. Make sure everything is well-defined. Be specific. Keep simplifying your goals, Give yourself actionable steps. Make it simple and easy. Set a timeline and milestones. Most importantly create a realistic budget. Always know what your success metrics are. Do not have it undefined or something arbitrary as an increase in sales. Be specific. IMPACT STORYTELLING IN 5 EASY STEPS FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
  12. 12. IMPACT STORYTELLING IN 5 EASY STEPS STEP 5: PUT YOUR PLAN INTO ACTION Put your Plan Into Action. Take small steps to get big results. You know your story. You know your goals. FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
  13. 13. KYLIE JENNER Kylie built an empire out social media, specifically Instagram and Snapchat. In 2014 and 2015, Time magazine listed Kylie as one of the most influential teens in the world, citing their considerable influence among youth on social media. Kylie has over 150 million followers, making her one of the most followed people on Instagram. In 2017, Jenner was placed on the Forbes Celebrity 100 list, making her the youngest person to be featured on the list. In March 2019 Kylie’s net worth was estimated at US$1 billion, making her, at age 21, the world's youngest billionaire as of March 2019. IMPACT STORYTELLING AVENGERS: ENDGAME Avengers: Endgame grossed nearly $2.8 billion worldwide in just 11 days and would eventually become the highest grossing film of all time. Avengers utilized two key psychological components to get butts to seats. Phase 1: “DON’T SPOIL IT - If you saw it don’t share any details but DO tell everyone how awesome it is. Key Motivator: Fear of Missing Out AKA FOMO. Phase 2: “MAKE THE BIGGEST MOVIE EVER”: If you go see it again not only do you get to relive the most exciting parts again BUT, you will help make this movie the biggest one ever! Key Motivator: You get a REWARD! FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
  14. 14. IMPACT STORYTELLING Industry observers noted the Popeyes' new chicken sandwich looked a lot like the Chick-fil-A chicken sandwich with its pickles and buttered bun. Chick-fil-A tweeted, “Bun + Chicken + Pickles = all the [heart] for the original” about its own chicken sandwich. To which Popeyes replied with a cryptic, “... y’all good?” Thinknum, a web platform that allows investors to get data-driven investment ideas by monitoring companies' websites, declared Popeye’s the winner of what is now referred to as the spat it called “Chickengate”. Hundreds of thousands of internet users rushed to defend Popeyes. This show of support allowed Popeyes to pick up 25,000 new followers overnight. In contrast, Chick-fil-A picked up just 10,000. Popeyes announces they ran out of sandwiches. They restocked those sandwiches in November of 2019. What was the result of Chickengate? Popeyes earned anywhere from $20 million to $23 million from its new chicken sandwich and the controversy that attended its reveal. Equivalent to the ad value across digital, print, social, TV and radio in only 11 days. Some say a lot of the hype that led to the success of Popeye's chicken sandwich can be credited to… Twitter. In conclusion, same-store sales in the fourth quarter were up 34% in 2019 over 2018 and close to 40% overall. Restaurant Business, tweeted, “Since 2007, we could find no other restaurant chain that can even come close to matching Popeyes’ +37.9% from last quarter. None.” FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
  15. 15. RECOMMENDED READING Adweek, Morning Brew, Marketing Brew, Wunderman Thompson Intelligence, The Future Laboratory, Pew Research Center, awwwards.com, The Harvard Business Review RECOMMENDED APPS Buffer, Unfold, Mojo, Pinterest, Premiere Rush, Snapseed, IG, TW, L, FB, YT, TikTok, Snapchat, BeReal, Willa App, Gauge Research BRANDS TO FOLLOW @kyliejenner, @wetheurban, @fuckjerry, @natgeo, @thefuturelaboratory, @cjjohnsonjr, @robinhoodsnacks, @glossier, @slimjim @adweek **Subscribe to Adweek here and use promo code: CJSAVE50 for $50 off of premium subscription. FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
  16. 16. DOLOR

×