Seu SlideShare está sendo baixado. ×

Bridging the Brand Gap Between Engagement and Experience - Adam Pierno, Arizona State University

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

•

29 de Nov de 2022

• •

Anúncio

Anúncio

Anúncio

Anúncio

Anúncio

Anúncio

Anúncio

Anúncio

Anúncio

Anúncio

Anúncio

Anúncio

Próximo SlideShare

Próximos SlideShares

The Stories You Didn't Know You Had - Chad Illa-Peterson, The Story Catcher LLC

The Stories You Didn't Know You Had - Chad Illa-Peterson, The Story Catcher LLC

Carregando em…3

×

Confira estes a seguir

Cut the BS: How to Use Authenticity to Build Trust - Donna Mostrom, Damn Smar...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Build Your Digital Demand Gen Engine - Lauren McCormack, BuildFire

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Building a B2C Brand - Arun Rawat, Olam

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Personal Branding Master Class - Andrew Chow, AP Academy

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

5 Tips to Avoid Digital Chaos in Your Studio - Graeme Blake, Blutui

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Shattering Silos - The Recipe to a Successful Mega Sale Marketing Campaign - ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Bridging the Brand Gap Between Engagement and Experience - Adam Pierno, Arizona State University

29 de Nov de 2022

• •

Baixar para ler offline

Connecting the digital experience and brand experience to build long-term customers and fans, by embracing effective brand moments. Most best practices of digital experience revolve around identifying points of friction and shaving them down, optimizing for an efficient buying experience for customers and offering nothing that might distract them. The most interesting companies understand that some decisions and key interactions can be better leveraged to be memorable, remarkable and build long-term relationships with their specific target customers. The best loved brands match their digital and IRL experiences, using strong brands as connective tissue. Using real-world examples, Adam demonstrates how certain brands win in their spaces by choosing brand over efficiency. Three things listeners will learn:
- Rethink digital experience through the brand lens
- Understand how to determine what customers really want
- Recognize the key elements of their brand experience

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Connecting the digital experience and brand experience to build long-term customers and fans, by embracing effective brand moments. Most best practices of digital experience revolve around identifying points of friction and shaving them down, optimizing for an efficient buying experience for customers and offering nothing that might distract them. The most interesting companies understand that some decisions and key interactions can be better leveraged to be memorable, remarkable and build long-term relationships with their specific target customers. The best loved brands match their digital and IRL experiences, using strong brands as connective tissue. Using real-world examples, Adam demonstrates how certain brands win in their spaces by choosing brand over efficiency. Three things listeners will learn:
- Rethink digital experience through the brand lens
- Understand how to determine what customers really want
- Recognize the key elements of their brand experience

Mais Conteúdo rRelacionado

Cut the BS: How to Use Authenticity to Build Trust - Donna Mostrom, Damn Smar...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

143 visualizações

The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

174 visualizações

Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

166 visualizações

How to Build Your Digital Demand Gen Engine - Lauren McCormack, BuildFire

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

170 visualizações

Building a B2C Brand - Arun Rawat, Olam

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

222 visualizações

Personal Branding Master Class - Andrew Chow, AP Academy

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

216 visualizações

5 Tips to Avoid Digital Chaos in Your Studio - Graeme Blake, Blutui

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

213 visualizações

Shattering Silos - The Recipe to a Successful Mega Sale Marketing Campaign - ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

174 visualizações

Seeing the Unseen in the Whirlwind of Digital Content - Rishi Bedi, InMobi

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

216 visualizações

Let's Get Real: Create Content that Connects - Kayley Tan, Titan Digital Medi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

218 visualizações

The Art of Storytelling and Content Marketing In A Digital Age - Alice Tong, ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

220 visualizações

Advertising in Emerging Culture: Forget What You Think You Know - Sunil Yadav...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

223 visualizações

Rising Above the Social Media Noise With The Power of Influence - Evangeline ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

212 visualizações

What is Social Listening? 5 Tips on How to Launch a Program - Martin Kelly, B...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

219 visualizações

Value-led Loyalty - Loyalty as an Outcome - Nicholas Sadlier, Epsilon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

222 visualizações

Future Prospect of New Digital Marketing Platforms for both Advertisers and P...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

217 visualizações

Evolution of a Brand Manager - Rikhia Chakraborty, Reckitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

216 visualizações

Innovate Your Mindset and Reimagine Your Marketing - Kath Pay, Holistic Email...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

44 visualizações

What are People Asking Alexa About Your Brand? - John Campbell, Rabbit & Pork

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

43 visualizações

The Cost of Living is Impacting Consumer Behaviours, How do Digital Marketers...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

46 visualizações

Cut the BS: How to Use Authenticity to Build Trust - Donna Mostrom, Damn Smar...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

143 visualizações

The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

174 visualizações

Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

166 visualizações

How to Build Your Digital Demand Gen Engine - Lauren McCormack, BuildFire

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

170 visualizações

Building a B2C Brand - Arun Rawat, Olam

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

222 visualizações

Personal Branding Master Class - Andrew Chow, AP Academy

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

216 visualizações

Mention every objection on your sales page

0 visualizações

Young Lions CZ 2023 | MARKETERS 05

4 visualizações

What is Call To Action?

5 visualizações

Young Lions CZ 2023 | MARKETERS 07

4 visualizações

2 visualizações

11 Examples of Good Content Marketing of Brands in the Travel Industry

SarahVogelsberger

4 visualizações

live videos to watch.pdf

5 visualizações

RecepTURKOGLUPhD

12 visualizações

2 visualizações

Selfast Pro (1).pdf

4 visualizações

Young Lions CZ 2023 | MARKETERS 03 - WINNER

59 visualizações

AI; Should You? A Cautionary SEO Tale

4 visualizações

Young Lions CZ 2023 | MARKETERS 04

6 visualizações

October Monthly Report - Expert Press.pptx

7 visualizações

Infographic .pdf

8 visualizações

AccesoFinanciero

3 visualizações

Фокус-група як метод дослідження.pdf

DOMDepartmentofMarke

4 visualizações

Mixed Premium 2 & 3 BHK Apartment in Whitefield Road Bangalore

Prestige Park Grove

4 visualizações

Young Lions CZ 2023 | MARKETERS 06 - Honorry Mention

58 visualizações

marketing education.pdf

3 visualizações

Mention every objection on your sales page

0 visualizações

Young Lions CZ 2023 | MARKETERS 05

4 visualizações

What is Call To Action?

5 visualizações

Young Lions CZ 2023 | MARKETERS 07

4 visualizações

2 visualizações

11 Examples of Good Content Marketing of Brands in the Travel Industry

SarahVogelsberger

4 visualizações

Bridging the Brand Gap Between Engagement and Experience - Adam Pierno, Arizona State University

1. KEYNOTE Adam Pierno ASSOCIATE VICE PRESIDENT ARIZONA STATE UNIVERSITY Bridging the Brand Gap Between Engagement and Experience PHOENIX, AZ ~ NOVEMBER 17 - 18, 2022 DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest
2. Hi! I’m Adam @apierno
3. 3
4. 4
5. 5
6. 6
7. Tesler’s law of conservation of complexity
8. The seamless experience optimizes prevention of exits from transactional flows
9. 9 Forgot password?
10. 10 Forgot password?
11. 11
12. 12
13. 13
14. 14 Experience Peak End Satisfactio n Time
15. 15
16. How brands connect goals Business Best customers 16
17. 17
18. 18
19. It’s not all confetti
20. 20
21. 21
22. 22
23. 23
24. Thanks! Adampierno.com @apierno