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Le Tote, Digiday Brand Summit, December 2016

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Lauren Miller presentation at DBS in Park City, Utah, December 2016

Publicada em: Marketing
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Le Tote, Digiday Brand Summit, December 2016

  1. 1. Hi, I’m Chloe Hi, I’m Chloe
  2. 2. style: looks, categories, fabric pattern, color >>> size: body shape, measurements, brand calibrations >>> occasion: work, casual, evening >>> zip code: 10 day weather forecast >>> <<< style rating <<< fit rating ^^^ add to closet
  3. 3. 80% products rated within 30 days Millions of product reviews 15M items in closets 150 brand partners 80% love & fit ratings
  4. 4. #1. It isn’t all or nothing. Ease in with testing and start small. #2. Collect information at different points in the experience, and make the feedback loop dynamic. #3. Personalization drives engagement but when you ask, you need to deliver. We’re in Relationship Commerce.