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DVAS - Yujung Kim, The Dodo
1.
2.
animalsareapowerful influenceinourlives 200million peoplehaveapetinthe U.S. weengagewithanimal content3xmorethan withanythingelseon social
3.
SOURCE:FBINSIGHTS+GOOGLEANALYTICS TheDodoisthe #1digitaldestination foranimalcontent andconsistentlya top10publisheron Facebookglobally
4.
videoviewsandbeyond SOURCE:FACEBOOKINSIGHTS monthlyvideo views1.9bn 500mmminuteswatched eachmonth 340kengagementspervideo; 3.4xthenorm 60ksharespervideo; 7xthenorm
5.
optimizingforFacebookvs.Snapchat
6.
•Trendingvs.branddefining •Commodityvs.ownable •Shockingvs.emotionallycompelling •Monetizationvs.marketing beyondvirality: sustainablesuccess
7.
takeaways •Videoviewsalonegetyou nowhere;watchtimeand engagementneedtofollow •BothFacebookandSnapchat viewersdemandstrongstorytelling –butservedinverydifferentways •Thekeytosustainablesuccessin videoistoresisteasywinsand keepalaserfocusonyourbrand
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