Ben Maher from Mashable's presentation from Digiday Publishing Summit Europe on February 5, 2015.

1. Creating Content (and Advertising)
For Millennials
Ben Maher
Advertising Director
@Maherster

4. Millennials and Those Who Think Like Them

5. Mashable is

6. Inspiring the connected generation

7. Delivering the news
you want to share

12. Mashable Marketing Suite

14. Predict:
Usable Data

15. Data Science
+
Crawling Algorithms
+
Machine Learning

16. Mashable’s proprietary Velocity platform predicts what’s going
viral next.

19. Create:
Shareable Content Across Platforms

21. Mashable paired creators,
equipped them with Intel-powered
devices and gave them 16 days
to build something special.
DUALITY
See the Beat

26. Amplify:
Distribute to Optimal Audience

27. Marketing
Approach
Lift your message to our social audience

28. LIFT + TWITTER LIFT + YOUTUBE LIFT + INSTAGRAM LIFT + VINE
Social Lift
Advertisers can showcase their best standalone social assets
from Twitter, YouTube, Instagram, & Vine putting their social savvy in front of millions of
super-sharers.

29. Lift
Lift

30. Lift
Click To Expand

31. Lift
Share!

32. Engage:
Meaningful Interaction With Community

33. Visuals

34. Community Challenges

35. Contests

36. Events

37. MashableReads

38. • Be Straightforward
• Recognize Intelligence
• Be Playful
• Use Images
• Reward Instantly
• Don’t Put a Corporate Spin on it
• Quality Is King
The Millennial Market: Bottom Line

39. Ben Maher
Advertising Director
@Maherster
Creating Content (and Advertising)
For Millennials