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Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15

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Ben Maher from Mashable's presentation from Digiday Publishing Summit Europe on February 5, 2015.

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Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15

  1. 1. Creating Content (and Advertising) For Millennials Ben Maher Advertising Director @Maherster
  2. 2. Millennials and Those Who Think Like Them
  3. 3. Mashable is
  4. 4. Inspiring the connected generation
  5. 5. Delivering the news you want to share
  6. 6. Mashable Marketing Suite
  7. 7. Predict: Usable Data
  8. 8. Data Science + Crawling Algorithms + Machine Learning
  9. 9. Mashable’s proprietary Velocity platform predicts what’s going viral next.
  10. 10. Create: Shareable Content Across Platforms
  11. 11. Mashable paired creators, equipped them with Intel-powered devices and gave them 16 days to build something special. DUALITY See the Beat
  12. 12. Amplify: Distribute to Optimal Audience
  13. 13. Marketing Approach Lift your message to our social audience
  14. 14. LIFT + TWITTER LIFT + YOUTUBE LIFT + INSTAGRAM LIFT + VINE Social Lift Advertisers can showcase their best standalone social assets from Twitter, YouTube, Instagram, & Vine putting their social savvy in front of millions of super-sharers.
  15. 15. Lift Lift
  16. 16. Lift Click To Expand
  17. 17. Lift Share!
  18. 18. Engage: Meaningful Interaction With Community
  19. 19. Visuals
  20. 20. Community Challenges
  21. 21. Contests
  22. 22. Events
  23. 23. MashableReads
  24. 24. • Be Straightforward • Recognize Intelligence • Be Playful • Use Images • Reward Instantly • Don’t Put a Corporate Spin on it • Quality Is King The Millennial Market: Bottom Line
  25. 25. Ben Maher Advertising Director @Maherster Creating Content (and Advertising) For Millennials

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