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Amazon Strategies January 2019 | eos

Presented by Swati Bothra

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Amazon Strategies January 2019 | eos

  1. 1. Unlocking Growth on Amazon
  2. 2. eos is an iconic brand founded on an innovative and entrepreneurial spirit that revolutionized how she experiences her daily beauty routine. We are modern, fun, sustainable and a purpose driven brand that turns the everyday into refreshing moments of awesome. About eos
  3. 3. being an iconic brand brings its own set of challenges….. 1. Plethora of copy cats & always on conquesting by competitors prohibits discoverability especially for new to brand consumers 2. Driving new to brand growth mandates holistic 3600 efforts
  4. 4. Building strong foundation Vine Programs Leverage Key Retail Events Full Funnel Advt. Support & Optimization Amazon Exclusive Assortment Content Enhancements
  5. 5. Partnered w/ (RED) in fight against aids to further drive brand affinity STRATEGY SUCCESS METRICS GROWTH DRIVERS ROAS Click Through Rate ROAS Views 2 Drive incremental reach within and outside of Amazon ecosystem 1 Defend and own the brand 3 Drive brand equity w/ storytelling about shared brand purpose Impressions Advertising Strategy Protect the brand from competitive conquest & retain brand loyalist w/ an emphasis on priority products Utilize always on acquisition efforts w/ heavy up during promotional and holiday timeframes w/ coverage across category and competitive terms Leverage a higher percentage of Sponsored Brand Ads to tell the eos brand story and visually introduce new products alongside the iconic Sphere Adopt a tiered competitor campaigns to strategically budget and monitor keyword bids Spomsored Brand& Products Leverage both re-marketing and in-market campaigns to not only re-engage previous customers but also reach new potential customers w/ heavy up pre and during key commercial timeframes Use short form videos to tell product stories w/o disrupting the shopping behavior DSP&VIS DSP,,Snap& LIVE
  6. 6. 2 Drive incremental reach within and outside of Amazon ecosystem 1 Defend & Own the brand 3 Drive brand equity w/ storytelling about shared brand purpose Creative Approach
  7. 7. +98% YOY Sale Growth 2.3 ROAS +80% NTB +54M Imps Results
  8. 8. Thank YOU

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