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Amazon Strategies January 2019 | Booyah

Presented by Andy Thompson and Ilana Cohen

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Amazon Strategies January 2019 | Booyah

  1. 1. MODERN APPROACH TO AMAZON STRATEGY BOOYAH ADVERTISING PRESENTS
  2. 2. LIVING PROOF ON AMAZON
  3. 3. WHEN RESELLERS RULED AMAZON
  4. 4. TAKING CONTROL OF THE PLATFORM ENHANCING CONTENT BEYOND THE BASICS
  5. 5. RESULTS: 38.6% CONVERSION RATE
  6. 6. ADVERTISING
  7. 7. UTILIZE ADVERTISING TO FUEL GROWTH Source: Amazon Seller Central 2019 July August September October November December January Ad Sales Organic Sales 702%+ Ad Sales 502%+ Organic Sales
  8. 8. OBJECTIVE- BASED ADVERTISING Jsource: uly 1st, 2019 to January 24th, 2020 – Amazon Seller Central BRAND ADS ORGANIC NON-BRAND ADS 52% of Traffic came from Advertising 38% of Sales came from Advertising
  9. 9. LOOKING FORWARD
  10. 10. BRINGING THE REST OF ECOMMERCE TO AMAZON PAID SOCIAL PAID SEARCH PROGRAMMATIC DISPLAY
  11. 11. QUESTIONS?
  12. 12. THANK YOU! BOOYAH ADVERTISING

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