O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Staying Agile in Social Media to Inspire Consumers - DRS Chicago, June 2015

1.247 visualizações

Publicada em

James Sandora from Kohler's presentation from Digiday Retail Summit in Chicago - June 8, 2015.

Publicada em: Mídias sociais, Marketing
  • Your opinions matter! get paid BIG $$$ for them! START NOW!!.. ●●● http://ishbv.com/surveys6/pdf
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • How to use "The Scrambler" ot get a girl obsessed with BANGING you... ■■■ http://ishbv.com/unlockher/pdf
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

Staying Agile in Social Media to Inspire Consumers - DRS Chicago, June 2015

  1. 1. June 2, 2015 Staying Agile in Social Media to Inspire Consumers James Sandora , Global Director - Digital Strategy & Integration
  2. 2. June 2, 2015 Content Disruption CONTENT : led by media COMMERCE : led by distributors COMMUNITY : led by brand CONTENT : led by digital COMMERCE : led eCommerce COMMUNITY : led by platform (+)
  3. 3. June 2, 2015 Hyper Connected Consumer = Hyper Loyal Consumer The consumer associates with others (brands included) to filter their fragmented social environment; and consume the content and interactions they care about most. People/Brands/Orgs create exceptional content and interactions in order to engage with others; these interactions satisfy current loyalists, and create new loyalists.Listen and analyze for business insights Measure impact of interactions and iterate. Content Creators 73% of consumers trust brands with personal data when it is used to make shopping experiences more relevant.
  4. 4. June 2, 2015 Shift your focus from respond to everything to respond to the things that matter design tech innovation interiors fashion invention application education enviorment Curate your listening approach based on those topics that are most relevant to your brand. ! Identify internal ‘champions’ that can help drive the conversation within each brand pillar. ! Let the topic relevancy drive the conversation rather than using your brand messaging to drive the topic.
  5. 5. June 2, 2015 Brand framework in action innovation education design interiors fashion
  6. 6. June 2, 2015 Lessons Being agile is not a strategy; rather, a strategy enables you to be agile Ask your team what have they chosen to not respond to as often as you ask what they have Identify organizational champions; keep them updated to keep them close

×