Can Music Get You Laid? - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15

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Diego Gabathuler & Steve Bender's presentation from Digiday Content Marketing Summit in Half Moon Bay, CA - August 4, 2015

WHAT’S THE DIFFERENCE BETWEEN
CONTENT MARKETING
AND ADVERTISING?

IS ADVERTISING
DEAD?

CONTENT DRIVES
UE’S MARKETING
INTEGRATION

EARNING VS.
NON-EARNING
DOLLARS

HOW CAN
MARKETERS
NOT F*CK IT UP?

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Can Music Get You Laid? - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15

1. WHAT’S THE DIFFERENCE BETWEEN CONTENT MARKETING AND ADVERTISING?

2. IS ADVERTISING DEAD?

3. CONTENT DRIVES UE’S MARKETING INTEGRATION

4. EARNING VS. NON-EARNING DOLLARS

5. HOW CAN MARKETERS NOT F*CK IT UP?