Slides der Keynote von Ralf Kliemann, Citrix Systems International, am Citrix Day 2014 von Digicomp: Wie können IT-Verantwortliche die Anforderungen ihrer zunehmend mobilen Anwender erfüllen, ohne die Sicherheit von Unternehmensdaten zu gefährden? Welche Komponenten werden für die Umsetzung einer individuellen Cloud-Strategie benötigt? Und wie lassen sich IT-Ressourcen wie Desktops und Anwendungen in flexibel nutzbare On-Demand-Services verwandeln? Die Präsentation zeigt, was die neuesten Citrix-Lösungen für Mobility, Virtualisierung, Networking und Cloud in der Praxis leisten – und wie Sie Ihre IT damit fit für die Zukunft machen.

1. Mobility 2014
1 © 2014 Citrix.

2. 2 © 2014 Citrix.
VDI Desktop Virtualization

3. 3 © 2014 Citrix.

4. 4 © 2014 Citrix.
... meet goals and commitments. Factors include the quality of
the organizational structure, such as skills, experiences,
programs, systems and other vehicles that enable to operate
effectively and efficiently.

5. 5 © 2014 Citrix.
“It is fundamentally the confusion between
effectiveness and efficiency that stands
between doing the right things and doing
things right. There is surely nothing quite so
useless as doing with great efficiency what
should not be done at all.”
Peter Ferdinand Drucker: Managing for Business
Effectiveness Mai-Juni 1963, P. 53-60

6. 6 © 2014 Citrix.

7. More in every Area
• Head Count
• Geographic Footprint
• Revenue & Revenue Diversification
• Addressable Market
• Revenue Diversification
• Solution Sales
• Customer Engagement
• ....
Except the Number of DC
7 © 2014 Citrix.

8. We believe putting people at the centre of IT was
and is fundamental to our success and yours
8 © 2014 Citrix.

9. 9 © 2014 Citrix.
Productivity & agility
for people, business & IT

10. Windows app security and delivery
High performance virtual desktops
Mobile app & device security
Mobile productivity apps – mail, web
Secure on-premises data sync & share
Unified app store
Secure mobile gateway access
10 © 2014 Citrix.

11. 11 © 2014 Citrix.
The industry’s most complete
Mobile Workspace solution

12. Citrix
is bridging
customers into
the future
12 © 2014 Citrix.

13. 13 © 2014 Citrix.
www.citrix.com/workspacetradeup
Expires December 31, 2014

14. Citrix Workspace Suite promotions
Deliver mobile workspaces
to Chromebooks
25% discount on Citrix
Workspace Suite licenses
14 © 2014 Citrix.
NetScaler Platinum
promotion
5% off on any additional
NetScaler Platinum products
Blackberry
Replacement
25% discount on Citrix
Workspace Suite licenses

15. 15 © 2014 Citrix.
Workplace
Reinvention
Design for a flexible,
mobile workplace

16. Transforming the Traditional Workplace
Employee disengagement costs the U.S more than $300 billion annually in lost productivity*
16 © 2014 Citrix.
• Line of sight supervision
• Anchored workstyle
• Space uniformity
• Centralized teams
• Hierarchical space allocation
Source: Gallop study, 2012

17. 17 © 2014 Citrix.
De-links the physical space
consumption from
employee headcount
Enables employee mobility to
work from anywhere
regardless of physical
location
Characteristics of Citrix “workAnywhere” initiative
Technology foundation provides continuity across work settings
Provides flexibility to
choose from a variety of
work settings

18. 18 © 2014 Citrix.
• Ratio of office to open plan increased 50%
• Seat density is 25% better than benchmark
• Post implementation surveys consistently
rank employee satisfaction above 90%
• Estimate cost savings (avoidance) of
~$10M/yr. in real estate expenses

19. 19 © 2014 Citrix.
Workforce
Engagement
BYOD

20. Employees just want to be productive
“Which of the following activities, if any, have you done in the past year in your job?
20 © 2014 Citrix.
16%
22%
35%
42%
Rogue App Rogue Service Rogue Purchase Personal Equipment
Forrester Research, Inc’s Business Technographics Workforce Employee Survey, Q4 2012

21. BYO Program
Initially implemented BYO program in 2007 for laptops
- Employee satisfaction & engagement
- Asset management & cost savings
- Enabler of workplace transformation
- All applications & virtual desktops are delivered from our datacenters
4,000+ employees have now joined the “official” program
We now have significantly more unmanaged devices than managed devices
- We manage the service to the device opposed to managing the device
In addition to laptops, all tablets & smartphones are now BYO as well
21 © 2014 Citrix.

22. BYO - Self Service IT
Simplify the workflow to accelerate adoption
22 © 2014 Citrix.
View program
description
and rules
Enroll online
through simple
website
Download
Citrix Receiver
& endpoint
security
Visit app store
for business
apps and
desktops

23. 23 © 2014 Citrix.
Workflow
Transformation
The confusion
between effectiveness
and efficiency

24. Most important apps to an organization
Source: Citrix Mobility Survey, Q4 2013
24 © 2014 Citrix.

25. XenMobile: Essential productivity apps
25 © 2014 Citrix.
Secure EFSS
Mobile content
editing
SharePoint &
network files
Mail, calendar,
contacts
Enterprise class
Better than
native
Secure browser
Internal web
access
URL BL/WL
Secure VDI like
access to
physical
desktop
Access work
files and apps
Offline content
edit
Review,
comment and
collaborate on
documents
Secure notes
Team
notebooks
Email and
calendar
integration
Powered by a relentless focus on user experience

26. Workflow Driven Mobile Productivity
Checking boxes is not the answer
26 © 2014 Citrix.
Meet
Notes Email Content Online
Meeting
• Invite
• Attach file
• Set-up bridge
Create
Meeting
• Dial-in
• Take notes
• Share docs
• Share notes
• Edit content
• Distribute docs
Collaborate
Sample
Workflow
Try doing this
With this

27. Engaging our mobile workforce is key to success
60,000
50,000
40,000
30,000
20,000
27 © 2014 Citrix.
• Reduced travel costs
• Increased team collaboration
• Raised employee
engagement and productivity
Mar-10
Jun-10
Dec-10
Sep-10
Mar-09
Jun-09
Dec-09
Sep-09
Mar-11
Jun-11
Dec-11
Sep-11
Mar-12
Jun-12
Dec-12
Sep-12
Mar-13
10,000
0
Monthly GoToMeeting Events

28. Enterprise Mobile App Strategy
28 © 2014 Citrix.
Citrix Apps Worx Gallery Custom/LoB Apps
• Sales enablement / CRM
• BI (dashboards, db access)
• Expense management and approval
• Workflow (generic, forms based)
• Healthcare
• Financial Services
• Government
• Vertical specific apps
• Customer facing apps
• Differentiating business process apps
Productivity, Communications,
and Collaboration 3rd Party ISV Apps Specialized Business Apps
(Windows and mobile)
• Email, contacts, calendar, tasks
• Intranet browser (web apps)
• File access, sync, and sharing
• Notes
• Unified Communications
• Office docs, spreadsheets,
presentations, pdf annotation
• Collaboration

29. Take Aways
ü Think beyond devices and apps
ü Adapt to the way people want to work
ü Mobilize and Transform your Business
29 © 2014 Citrix.

30. 30 © 2014 Citrix.
WORK BETTER. LIVE BETTER.