1. Future Internet Markets and Business Strategies An Analysis and a Proposal Man-Sze Li [email_address]

2. The Internet of Today Adapted from A Zwegers, 2008 Free email RaaS SaaS Sharing files Social & Professional networks Communication Information Content Resources Search engines Instant messaging Mobile Public Internet Satellite PSTN VPN Cable The Internet of Today Broadcast Other content-related services Business Services Virtual Worlds

3. All the World is Internetable and Serviceable Network Core Internet of Services Connectability Identifiability Locatability Searchability Embeddability Participatory Triggered by & trigger actions Intelligent? Authoritative? Transformative? Characteristics of Things Traceability Properties of Things Sensors, actuators, microsystems, mechatronic systems, fixed and mobile readers, PDAs and their variations, “blogjects”, smart dust ….

4. Understanding where we are today Content IT Communications Network / Physical Social Layer Content Layer Logical Layer Physical Layer

5. Remembrances of Things Past

8. “ Internet Markets” and “Internet-based Markets” Internet Technology Market(s) Markets Facilitated by Internet Technologies A flourishing technology market does not automatically create prosperity in other markets it facilitates, let alone the economy as a whole

13. A tentative Roadmap towards ISU (“SaaS-U”) Today’s Models (mostly fixed) Simple Increments (modify CPU/ tiered models) Hybrid (Fixed & Variable Usage) Variable Usage (Metered) Value Driven (based on function commoditisation) SaaS Subscription ISU Marginal cost > 0.0 Value based dynamic pricing Service infrastructure as utility Innovation focused Variable costs Shared resources Service oriented Fixed costs Dedicated resources Product oriented IT Plug IT Switch IT Tap