Course Subject: Business Background Team based work RMIT 2008

1. Business Plan Simulation & Presentation
RMIT 2008

2. Our missions
• Improvise traditional batik design into
modernized touch adequate
• Create design to adapt the Australian
trends.
• Introduce batik design with affordable
price.
• Preserve Indonesian culture

3. Selling Point
• Batik is traditional art
• New form of fashion trend in Australia
• Customization. Means only one piece exist in
the world
• Design and manufactured in Indonesia, where
the batik come from, to preserve the quality
• Expert tailor on-site for precision measurement
• Melbourne, Australia’s capital for art & culture

4. Product Ranges
• Two range of products
– Tailor to made
• Exclusive
• Fit to perfection
• Hand drawn
– Ready to sell
• Affordable to every market segment
– $50 - $100
• Unique and fresh from the oven

5. Location
Address: Shop 2, 601-611, Little Collins St.
Melbourne 3000, VIC, Australia
• A Reasonable price
• Locate in ground floor
• Surrounding (office & café)
• ± 50 meters from Southern Cross
• Heavy foot traffic

6. Market segment
• Women aged between 15 to 65
– Business women
– Teenagers
• Future market segment
– Men
– Kids
– New Zealand
– Beach wear

7. SWOT analysis
• Strengths • Weaknesses
– Unique – Brand awareness
– Authentic – Unfamiliar business to local
– New and fresh • Threats
– Hand drawn – Local competitors
– Competitive price – Interest rate rises
• Opportunities – Not keeping on top of the
– Aggressive advertising and latest trends
marketing – Outsourced
– Online marketing • Quality control
• Production &
Transportation

8. Future forecasts
• Develop new product lines
– Men
– Kids
– Accessories
• Increase profit by 80% in 3 years
• Capture 20% of total market share