2. Seis años de crecimiento constante
400M+
Usuarios únicos por mes
140M+
Usuarios activos
340M+
Tweets por dia
2006 2012
Source: Twitter internal data
@TwitterAds | Confidential 2
3. 100M+ usuarios activos fuera de US
América Latina es una de las regiones con mayor crecimiento.
Source: Twitter internal data, Q1 2012. Active users are Twitter account holders who have logged in via any platform within the
past 30 days. 2% of accounts are from unidentifiable sources. African active user data include users in the Middle East.
@TwitterAds | Confidential 3
4. Usuarios por país
Twitter duplicó sus usuarios activos en 2011 – Y el crecimiento continúa !
Source: Twitter internal data, Q1 2012. Active users are Twitter account holders who have logged in via any platform within the past 30 days.
@TwitterAds | Confidential 4
5. Productos Promocionados.
1 2 3
Incremente sus Extienda su Aumente su
seguidores alcance exposición
Cuentas Tweets Trends
Promocionadas Promocinados Promocionados
@TwitterAds | Confidential 5
6. Cuentas Promocionadas
Construya lealtad de marca | Incremente su earned media | Extienda su comunidad
Segmentación por interés:
• Intereses algorítmicamente determinados
por las cuentas que siguen los usuarios.
• La segmentación algorítmica puede ser
complementada utilizando palabras
claves basadas en distintos intereses.
Segmentación geográfica:
• Por país y por metro áreas en los
Estados Unidos
Costo por follower (CPF):
All Promoted Accounts
• Pague solo cuando un usuario are clearly marked with
comienza a seguirlo. a promoted icon
@TwitterAds | Confidential 6
7. Tweets Promocionados
Apmlifique conversaciones | Participe en tiempo real | Genere engagement
Opciones de Segmetacion
Segmentación por interés en
Timeline : Apunte a usuarios
similares a sus seguidores
Segmetnación por keywords en
Promoted Tweets are clearly
Search Sume Relevancia marked with a promoted icon
Cost por Engagement (CPE)
Pague solo por Engagement:
Click, Favorite, Retweet, Reply
@TwitterAds | Confidential 7
8. Tweets Promocionados
Amplifique conversaciones | Participe en tiempo real | Genere engagement
Targeting options
Placement: in search results or timelines to
Followers and/or Follower lookalikes
By interest:
-Top 25 interest categories
-More focused 350 second level interests
-Custom target by combining millions of
@usernames
Device: iPhone, Android, Blackberry, desktop
Promoted Tweets are clearly
Geography: country-level marked with a promoted icon
Cost per engagement (CPE) pricing
Pay only when a user engages - defined as a
click, favorite, retweet, or reply
Second price auction; minimum bid is 1¢
@TwitterAds | Confidential 8
9. Trends Promocionados
Anuncie | Genere conversaciones | De el puntapié a sus eventos
Ubicación Fija:
• #1 posición en el modulo de Tendencias,
tanto en el timeline de los usuarios, como en
dispositivos moviles.
• Engagement rate promedio de .30% en el
Trend, y de entre 7% - 10% en el Tweet
Promocionado asociado al Trend.
Anunciante exclusivo
• Anunciante único por 24hs
• Precio fijo, reservado por orden de llegada.
• Campañas Globales disponibles.
@TwitterAds | Confidential 9
10. Capacidad de Segmentación
Intereses Seguidores Look-a-likes Búsqueda Mobile Geo
Apunte a Apunte a sus Apunte a Apunte a Apunte a Apunte a
usuarios seguidores usuarios usuarios que usuarios “on usuarios
basandose en similares a sus estan buscando the go” basados en su
sus intereses seguidores keywords ubicacion
geogràfica
Haga llegar su Aumente sus Potencie su Sume Llegue al punto Explote nichos
mensaje. base orgánica. alcance. Relevancia. de venta. de mercado.
@TwitterAds | Confidential 10
Hi. My name is xx xx. I am a xx at Twitter.To give me a sense of the room, by a show of hands… how many of you have a Twitter account. Either a personal one or one that you manage closely for your company?Ok. How many of you log in to it at least twice a week? Ok. How many of you Tweet? Thanks.<click>
At the heart of every conversation is a Tweet. Tweets are the atomic unit on Twitter, and they enable conversations - like this one from Bubba Watson, the American professional golfer, about Barack Obama.You can see Bubba’s picture and his name along with the 140 characters of text that make up his Tweet.This Tweet sparks conversation in four ways.First, other users can reply directly to Bubba, like Derek Jensen did. Derek is an average person who got to engage directly with Bubba in conversation on Twitter.Second, users can effectively endorse and pass on a Tweet by retweeting it. When Erin Ward retweeted Bubba’s Tweet, all of Erin’s followers saw Bubba’s Tweet in their timeline just as you see it here. They see all of Bubba’s content, and they see that Erin is the one that passed on his message to them.Third, users can favorite a Tweet, as Emily Price did here. When Emily’s followers looked at the activity in their network, they will see Bubba’s Tweet and be able to interact with it.Lastly, all of Bubba’s followers will see his Tweet in their timeline.<click>
At the heart of every conversation is a Tweet. Tweets are the atomic unit on Twitter, and they enable conversations - like this one from Bubba Watson, the American professional golfer, about Barack Obama.You can see Bubba’s picture and his name along with the 140 characters of text that make up his Tweet.This Tweet sparks conversation in four ways.First, other users can reply directly to Bubba, like Derek Jensen did. Derek is an average person who got to engage directly with Bubba in conversation on Twitter.Second, users can effectively endorse and pass on a Tweet by retweeting it. When Erin Ward retweeted Bubba’s Tweet, all of Erin’s followers saw Bubba’s Tweet in their timeline just as you see it here. They see all of Bubba’s content, and they see that Erin is the one that passed on his message to them.Third, users can favorite a Tweet, as Emily Price did here. When Emily’s followers looked at the activity in their network, they will see Bubba’s Tweet and be able to interact with it.Lastly, all of Bubba’s followers will see his Tweet in their timeline.<click>
Hi. My name is xx xx. I am a xx at Twitter.To give me a sense of the room, by a show of hands… how many of you have a Twitter account. Either a personal one or one that you manage closely for your company?Ok. How many of you log in to it at least twice a week? Ok. How many of you Tweet? Thanks.<click>