Cloud computing is a huge disruptive force in the ICT industry, bringing with it un-paralleled challenges and opportunities for the entire eco-system. Mobile services will become much smarter by the application of cloud computing technology. NEC's core team addressed the true potential of Mobile Cloud at the MWC'11 with this keynote presented by Jaime Serrano Head of Cloud Competence Centre, President & CEO NEC Iberica.

1. Mobile meets the Cloud
Realizing smarter mobile services
NEC Corporation
Cloud Computing Competence Center
Date: 17th February 2011

2. To be a leading global company
leveraging the power of innovation
to realize an information society
friendly to humans and the earth
NEC Group Vision 2017
Page 2

3. digital world will dramatically
The
change in the following years
3

4. and everything will go
mobile
4

5. Today, 3 out of 4 persons in the world
have a mobile phone
Population
6.768 M
Mobile phones
>75%
5.300 M
Credit cards
4.500 M
TV
1.600 M
Computers
1.300 M
5

6. Worldwide mobile phone sales
have increased 10,8% during 2010
2010
Others Apple
13% 17%
Android
15%
Symbian
RIM 39%
16%
6

7. More than 375 million
smartphones and over 42 million
media tablets will be sold in 2011
Estimated worldwide smartphone
shipments 2009-14
600
10
500
10 43
10
Others
400 36
28 145 Windows
11 127
300 115 Symbian
18 80
105 69 iPhone
200 13 59 78
16 69 Blackberrry
46 59
100 78 48
25 108 124 141 Android
35 63
0 7
2009 2010 2011 2012 2013
7

8. Mobile Internet is ramping faster
than Desktop Internet did
Source: Morgan Stanley
8

9. Time spent with mobile
devices (calls, web, gaming) is growing
at 4x the rate
of other forms of media including
Internet, Radio, and TV
x4
9

10. By 2012, Facebook will become
the hub for social network
integration and Web socialization
1.342 M
POPULATION
1.193 M
600 M
312 M
with around 6.000 pieces
of content shared each second
10

11. Commerce and
Mobile
Advertising will finally take off in 2012
Y/Y growth
70%
11

12. Users willexpect to get their staff 24x7
from palm of their hands
Source: Morgan Stanley
CLOUD
COMPUTING
12

13. By 2012, 20% of businesses will
own no IT assets
13

14. Mobile users data traffic will double
every year until 2013
14

15. also machines
.but not only users,
will make intensive use of mobile networks
15

16. In 4 years more users will likely connect to the
Internet via mobile devices than via desktop PCs
with to a
penetration
rate above 90%
16

17. By 2013, 80% of businesses will
workforce using
support a
tablets
17

18. By 2014, over 3 billion of the
world's adult population will be able
to transact
electronically via mobile or
Internet technology
18

19. By 2014, 90% of organizations will
corporate
support
applications on mobile
devices
Mobile
Enterprise
Obsolete
Enterprise
19

20. By 2015, tools and automation
will allow the (re)conversion of 25% of
labor hours associated with IT
services
Free for
innovation in
core business !!
20

21. anticipate and fulfill end users’
By 2015, services will
immediate needs thanks to context-aware computing
Personal context
Temporal context
Social context
Physical context
Environment context
21

22. andinterfaces will be more
friendly and easy to use
Text Graphical Touch
INTERFACE
USER
Keyboard Mouse Fingers
DEVICE
INPUT
Content
Content creation Communication
USAGE
DEVICE
Consumption
22

23. Hold on, how do
we bring these trends
together?
23

24. overcome major
How do we
limitations in the mobile web?
Limited processing, memory and storage
Small display screens
Constrained browsers
Insufficient connections
24

25. Fortunately, the
solution is just
around the corner
25

26. NEW
GENERATION LTE
DEVICES
CLOUD
MOBILE COMPUTING
CLOUD
26

27. Is Mobile Cloud
something
HELLO
CLOUD new?
27

28. No, we have been
using a short of
28

29. but what really Mobile Cloud means?
Take data processing and data storage away from the mobile
phone and into the cloud
Real ubiquity for our daily services and applications
Illusion of going beyond devices limitations (power, speed, size,
realibility )
Mixture of native and web apps to enrich user experience
Allows services to push added-value information to users
Create a common platform that all devices share in common
(eliminates partitioned market)
29

30. Mobile Cloud is
Context-based
More social
More open
available
and will be
for all type of devices !!
30

31. What are the limitations today?
THE
THE THE
BUSINESS
NETWORK DEVICE
MODEL
• Network latency, and • Fragmented market which forces developers
limited bandwidth in the to adapt each application
mobile network
• Restrictions in • Too simplistic
• Intermittent utilizing local handset business model: one-
connections features (e.g. GPS, shot purchase or free
Bluetooth ) of charge
• Limitations towards
bandwidth-hungry • Too much load at • Necessity to
apps/services device side which puts download and install
away medium and low applications
class phones
31

32. Virtualizing the handset
opens completely new possibilities
Purpose-driven devices
Data sync on the cloud
Device commoditization (smartphone
capabilities on feature phones)
Faster development of new phone
variant and fragmentation reduction
Increased security through isolated
user profiles Motorola Evoke QA4
probably the first virtualized
mobile in the world
32

33. HTML5, will also helps to jump
some hurdles
Local caching to address intermittent
mobile network delivery
Reduce the dependence of various “on-
device” plug-in technologies like Java, Flash
and Silverlight.
GeoLocation API
33

34. Key technologies to
realize Mobile Cloud
PUSH CONTENT CONTEXTUAL
OPEN APIs
DELIVERY SERVICES
REDUCED BATTERY ENHANCED DATA
SECURITY
CONSUMPTION TRANSMISSION
OFFLINE/ONLINE
CARRIER SEAMESSLY
MODE
CUSTOMIZING TRANSITION
MANAGEMENT
34

35. “ By 2015, more than 240 million
business customers will be
leveraging cloud computing
services through mobile devices,
driving revenues of $5.2 billion“
ABI Research
35

36. how many
But
companies are able to provide
competitive end-to-end mobile cloud solutions
at this moment?
36

37. NEC is the only company worldwide that is
taking a leader role in all technologies
required to realize true Mobile Cloud
NEW
GENERATION LTE
DEVICES
CLOUD
COMPUTING
MOBILE
CLOUD
37

38. We have already established
strategic partnerships
to deploy applications and services
over the Cloud
19 different Applications
21.000 individual users
50% monthly growth rate*
38 * During 1st Half 2010

39. ... and we are opening it to mobile
users with an extended app. catalogue
Mobile workforce Mobile contents
To tack, monitor and analyze Streaming of video from/to
mobile workforce via GPS and mobile devices either on a
share information online (tasks, real or deferred time
contents, reports, incidents )
Mobile marketing Mobile productivity
To send vouchers, coupons, Share and access your
ads to mobile users via using personal data (contacts,
enriched multimedia contents calendar mails, etc.) from
mobile devices and with sync
mechanisms
39

40. All of this with an
ambitious
vision of what
NEC’s Mobile Cloud
will be
40

41. If you want to review this material, It’s
available for you on the
Cloud !!
MOBILE MEETS THE CLOUD
REALIZING SMARTER MOBILE SERVICES
www.slideshare.com/diegoapa/nec-mobile-cloud
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