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Modern Agile and Product Culture

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Modern Agile and Product Culture

  1. 1. Modern Agile & Product Culture Diego Pacheco
  2. 2. About me
  3. 3. Business Dilemma Costs! StartUp / Competitors! Secure ROI? How Improve/Transform? How to Decide? Feature not Feature? Hippo? Toggles ~/A/B/n ? Dev & UX working together?
  4. 4. ❏ The initial idea is just a starting point -- not a blueprint. ❏ Start small, one segment, them dominate, expand. ❏ Great Ideas sounds really bad at Start. i.g: Facebook | AirBnb ❏ All Startups are fragile at Beginning ❏ Good Startups take 10 years ❏ Fast Growing market is better than slow growth in Big Market. ❏ Ideas that copy other idea without adding much will fail. ❏ You can't outsource execution. ❏ Do things that don't scale. ❏ 80% all founders fail to find PMF. https://www.startupschool.org/library
  5. 5. Engineering Organizations
  6. 6. Engineering Organizations ❏ OKRs ❏ Open Source ❏ Open Innovation Model ❏ Separate Organization (Vps) ❏ Both Users & Creators ❏ Self-Service Model ❏ Internal Services Model ❏ SOA / Service Orientation ❏ Faster Innovation
  7. 7. Lean UX
  8. 8. DTA(Dual Track Agile) SV ~2012
  9. 9. Focus on Experiments & Retrofit.
  10. 10. Netflix Culture ~ Freedom & Responsibility
  11. 11. Netflix Culture ~ Freedom & Responsibility
  12. 12. Netflix Culture ~ Freedom & Responsibility
  13. 13. Beyond Budget
  14. 14. OKRs
  15. 15. No Estimates
  16. 16. No Projects
  17. 17. No Projects Where is the customer?
  18. 18. ❏ Product Culture ❏ Customer Obsession ❏ DTA (Discovery + Delivery) ❏ Customer Value not Scope ❏ Engineering Culture ❏ Creating not only using it ❏ Faster, Better, Cheaper ❏ Beyond Budgets / OKRs ❏ Continuous Improvement
  19. 19. Customer Centric | Customer Obsession
  20. 20. Customer Centric | Customer Obsession
  21. 21. Modern Agile
  22. 22. Industry Failures ❏ Produce Value & Innovate ❏ Understand Customers ❏ Rapid Delivery ❏ Being Agile ❏ Being Digital ❏ Manage Work ❏ Keep Talent Density ❏ Safe Software (Look Boeing) ❏ Save Money
  23. 23. Modern Agile & Product Culture Diego Pacheco

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