This is a LinkedIn Ready Reckoner

1. LinkedIn Basics
What is LinkedIn?
LinkedIn is a business-oriented social networking site founded in December 2002
and launched in May 2003 mainly used for professional networking. As of May
2009, it had more than 40 million registered users spanning 170 industries.
Latest LinkedIn Facts
• LinkedIn has over 42 million members in over 200 countries and
territories around the world.
• A new member joins LinkedIn approximately every second, and about
half of our members are outside the U.S.
• Executives from all Fortune 500 companies are LinkedIn members.
The Site:
• Launched in 2003
• 3 degree Network
• Strong Focus on privacy
The Company:
• Profitable Since 2006
• 250 Employees
• Based in Mountain View, CA
The Numbers:
• 22 Million Members
• 4+ Million Unique Visitors/Month
• 40 Million Pages views/Day
• 2 Million Searches/Day
• 250 K Invitations Sent/Day
• 1 Million Answers posted
Presenter- Dibakar Ghosh

2. LinkedIn Basics
Here are some of the Statistical Highlights on LinkedIn that you really need to
know for your business.
Business Decision Makers: 49%
EVP/SVP/VP: 6.5%
Job Titles:
C-Level Executives 7.8%
EVP/SVP 6.5%
Senior Management 16%
Middle Management 18%
50% Are Business Decision Makers in Their Companies
Settings & Personalization
Complete control of your privacy
Account Type
Profile Settings
My Profile
My Profile Photo
Public Profile
Manage Recommendations
Personal Information
Name & Location
Email Address
Your Password
Presenter- Dibakar Ghosh

3. LinkedIn Basics
Email Notifications
Contact Settings
Opportunity Preferences
Advice to users considering contacting you
Receiving Emails
Invitation Filtering
Invitation Filtering
Connections Browse
Profile Views
Profile and Status Updates
Advertising
Viewing Profile Photos
Service Provider Directory
Service Provider Directory
My Network
Ten Ways to Use LinkedIn
1. Increase your visibility.
2. Improve your connectability.
3. Improve your Google PageRank.
4. Enhance your search engine results.
5. Perform blind, “reverse,” and company reference checks.
6. Increase the relevancy of your job search.
7. Make your interview go smoother.
8. Gauge the health of a company.
9. Gauge the health of an industry.
10. Track startups.
10 super cool ways to increase your network in Linkedin
1) Get all your contacts in the address-book of your Outlook, Yahoo, Google,
Rediff, AOL and MSN email accounts.
Presenter- Dibakar Ghosh

4. LinkedIn Basics
2) Write a comprehensive profile with proper keywords
3) Use your interest sections most intelligently
4) Make getting connected with you as easy as possible for others
5) Get connected to the top open networkers
6) Be an open networker yourself
7) Join relevant groups
8) Ask relevant questions.
9) Answer questions related to your field
10) Answer to all your connection invitations messages.
Statistics of few Top Social Networking websites
Registered Global Page
Name Description/Focus Registration
users ranking
Open to
192
LinkedIn General/Business 42,000,000 people 18 and
older.
Photo sharing, commenting,
Flickr photography related No Info Open 37
networking, worldwide
Indian Social Networking Open to people
Bigadda 3,000,000 2,900
Site. 16 and older.
General. Micro-blogging,
Twitter 25,000,000 Open 599
RSS, updates
Open to people
WAYN Travel and lifestyle 10,000,000 823
18 and older
Business (primarily Europe
XING 7,000,000 Open 1,814
(Germany) and China)
Presenter- Dibakar Ghosh

5. LinkedIn Basics
Do’s and Don’ts on LinkedIn
Do’s Don’ts
Connect to your “real-world” friends Become an Invitation Spammer
Unto others Make assumptions about your own
irresistibility
Keep your profile current Confuse quantity for quality
Pass along questionable requests Abuse the Find Colleagues feature
Join the PowerForum
Disconnect from bad apples when you
need to
Finally, it’s worth noting that LinkedIn gives you the ability to disconnect from
other users if you find that the connection no longer works for you. If you’re
plagued by inappropriate requests or other annoyances from one of your
connections, you can cut the cord and save yourself from recurring headaches.
Some people just don’t get the notion of an online community with standards
and norms; and it’s not your job to teach them how to behave. Just move on.
Presenter- Dibakar Ghosh

6. LinkedIn Basics
Types of Paid Subscriptions
Presenter- Dibakar Ghosh

7. LinkedIn Basics
Comparison of Account types
Presenter- Dibakar Ghosh

8. LinkedIn Basics
Presenter- Dibakar Ghosh

9. LinkedIn Basics
Featured Applications
Presenter- Dibakar Ghosh

10. LinkedIn Basics
Are you L.I.O.N at Heart!!!
Presenter- Dibakar Ghosh