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Cambridge Sciences Pharmaceuticals ( Csp ) Essay
Cambridge Sciences Pharmaceuticals (CSP) is an international healthcare company based in
Cambridge, Massachusetts. The firm focuses on developing, manufacturing and marketing products
that treat metabolic disorders, gastrointestinal diseases, immune deficiencies, as well as other
chronic medical conditions. In 2008, CSP received its Food and Drug Administration (FDA) approval
for its newest prescription drug, Metabical. Metabical is a drug that offers moderately overweight
adults a medically proven, effective method to reach a desirable weight to improve their overall
health by shedding ten to thirty pounds.
Barbara Printup, Senior Director of Marketing for CSP, is in charge of managing the upcoming
launch for Metabical. After an analysis of a 2007 survey of overweight individuals, it concluded that
70 percent of respondents are not satisfied with their current weight, 35 percent are actively trying to
lose weight, and 15 percent are comfortable using prescription drugs to help reach their weight–loss
goals. Out of these respondents, 12 percent said they would immediately make an appointment with
their health care provider and request a prescription. The ideal Metabical consumer was determined
by Printup and found to be overweight college–educated females ages 35 to 65.
To see how potential customers would respond to Metabical, Printup decided to project demand
using three approaches. The first approach is looking at the number of overweight individuals in the
United
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Analysis of Pricing and Model Strategies at Cambridge Software Introduction The purpose of
this analysis is to evaluate if Cambridge Software Corporation should offer only one version of it
Modeler software application, and if so, which version at which specific price. A second objective
of this analysis is to define how many potentially different versions of the Model that CSC should
offer, and at which prices. This analysis is heavily based on the concepts of pricing elasticity and
the various approaches for measuring the value of software in both enterprises and educational
institutions (Cusumano, 2007). Analysis of Cambridge Software Modeler Optimal Version and
Price Given the highly unique and differentiated aspect of the Modeler application, its price needs
to be based more on the value delivered, not just on the costs in time and labor to produce. The
arguments and assumptions made by the members of the Cambridge team in the case for choosing a
penetration pricing strategy are erroneous. As research of value–based pricing strategies indicates,
the greater the value delivered by a given application or element of intellectual property, the higher
the level of value and corresponding price that can be attained (Bala, Carr, 2009). This first
foundational element of pricing needs to guide Cambridge's decision of which application to offer
and at what price. Second, enterprise software in highly specific niches or areas of the market trend
to be more inelastic to
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Cambridge Admissions Essay
Cambridge Admissions Essay
As a child growing up in Communist China, I woke up every morning to the blasting of People's
Central Broadcasting Station from a large radio on the dresser and fell asleep every evening in the
surreptitious murmuring of Voices from America from a small radio by Grandpa's pillow. By fourth
grade, I figured out that the two stations often reported the same events from opposite standpoints,
using different words and tones, and thus projected contradictory interpretations onto the same
events. Eager to share this revelation with my grandparents, I pointed out the differences between the
two stations by singing their respective theme songs and by imitating the voices of their newscasters.
To my disappointment,...show more content...
This past summer, I conducted thesis research on communal and private spaces in Shanghai, where,
through video interviews with former residents, I traced the external and internal, concrete and
abstract changes in three houses from their inceptions to the present. Each house may be thought
of as a palimpsest of memories, of which every wall has markings from different decades, and
every altar held a succession of gods and idols. In excavating these private histories, I was
particularly struck by the ambivalent and ironic moments, where it was impossible to draw a clear
line between good and evil, between innocence and guilt, where the humanity of the situation was
stripped of the cloak of abstract principles and became uniquely touching.
Driven by the wish to rescue common people's stories from sweeping historical master–narratives
and by the impulse to help different cultures understand one another on a profound, human level, I
want to be a writer and documentary filmmaker, so that I can pay intimate attention to individuals
while dealing with larger issues. Film, in particular, can immerse its audience in the world it
recreates, allowing them to recognize themselves in others and thereby bridging the distance
between the two.
My own immersion in a foreign culture, however, has been limited to the U.S.. Many other parts of
the globe remain images and concepts to me, even Europe, a continent that has so deeply influenced
and
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Cambridge Analytica Facebook Breach
Within recent weeks, we have learned that Facebook has been breached by a company named
Cambridge Analytica. Cambridge Analytica is a London–based company that helps business and
political groups "change audience behavior". Cambridge Analytica became responsible for the
breach in 2015, when one of its psychology professors created the app "thisisyourdigitallife." The
app consisted of a personality quiz which asked Facebook users to provide information about
themselves. Only 270,000 Facebook users actually signed up and took personality tests, however the
app harvested data from the Facebook friends connected to those users without their consent. Once
the data was analyzed, the data was then organized and packaged so that political spin doctors can
create more effective slogans and campaign messages. Ironically, one of their clients was Donald
Trump, which he used the information...show more content...
Some of these people put in hundreds to millions of dollars to prevent such events from
occurring. Therefore, as time progresses and more people become aware of the situation,
Facebook's value will begin to fall along with its number of investors. With saying, the breach
serves as a business issue because it angered users, politicians, and advertisers who use the
platform. Some may react by deactivating their accounts, and that will result in loss in revenue for
the company. The breach violates Facebook's business ethics because one of the most prioritized
objectives is to protect the information shared by users. Facebook reportedly knew about the data
harvesting in 2015, and asked companies holding the data to delete it – but had no way of making
sure that they actually did so. This not only reveals how vulnerable Facebook is to a Facebook
security breach, but it also shows how much they've failed to take action. Taking 3 years to address
this situation is simply
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Technology Impact On Technology
In our world today, things are constantly being created and changed; whether it be laws, fashion,
food, etc., but the one thing that seems to change at a faster rate than the rest is technology. Whether
it be with machines, computers, or medicine, technology is always being improved, and for most,
it's now quite difficult to go a single day without using some type of technology because it's become
so widespread in our world. Difficulty to operate without technology is now also becoming true for
businesses. Whether it be local or international, businesses have begun to rely more heavily on
technology for purposes such as storing their files, making transactions, keeping track of their
inventory, and many other reasons. While technology has...show more content...
Today hackers currently have a large amount of American's personal information such as birthdates,
social security numbers, credit card numbers, addresses, etc. If a large company such as Equifax is
susceptible to cyber attacks, then it's safe to say that practically all businesses are also taking a
huge risk leaving their customer's private information in the hands of technology. A common reason
that businesses are using technology to store all of their files is because it's quick and easily
accessible for them and their customers, but as we've seen in the Equifax case, putting one's trust in
the internet to keep our information safe in exchange for easier and quicker access to information
can prove to be unwise. Similarly, businesses are risking losing customers and their business due
to technical difficulties. Before technology, business owners still had to find a way to run their
business to keep their employees paid and their customers happy. But today, utter chaos erupts in
everyone's mind as soon as they hear those four words; "our servers are down". This is when it
becomes clear that businesses are relying too much on technology because in this moment they
aren't able to do their jobs the convenient way, and for some, there is no other way. In the case of
Amazon Web Services (AWS) in February 2017, when their servers went down and affected many
other websites as well. AWS is
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Cambridge Software Corporation
CAMBRIDGE SOFTWARE CORPORATION
Cambridge Software Corporation is about to decide whether to offer multiple versions of Modeler, a
new Lotus–1, 2, 3 compatible modeling software product. Software Market Research Group
cooperating with Modeler Project team identified five segments as large, multidivisional
corporations; corporate R&D and universities labs; consultant and professional companies; small
businesses; and students. CSC has identified three versions to serve these segments. These versions
are "Industrial", "Commercial" and "Student" versions. The decision to be made are, if the company
want to launch only one version of software which version should it offer, at what price and how
many different versions of the Modeler should they...show more content...
Based on the calculations in Exhibit 2B, maximum price options are $2400, $1950 and $450. Among
these options $1950 gives the highest net total contribution margin for the "Industrial" version,
$12,655,000 (Exhibit 2C). The total net total contribution margin is turned out to be as $20,580,000
(Exhibit 2C) when the "Student" version is priced as $50 and the "Industrial" version is priced as
$1,950.
In option 2, we target the consultants and professional companies; and small businesses with the
"Commercial" version so it should be priced as $225 to make these segments buy this version.
Considering this price as constant at $225, the price for "Industrial" version should be set to ensure
the large, multidivisional corporations and corporate R&D and university labs to prefer "Industrial"
version over "Commercial" version. The maximum price is the price which makes the consumer
surplus of the "Industrial" version to be equal to the consumer surplus of "Commercial" version
where the consumer will be indifferent between two options. Based on the calculations in Exhibit
2D, maximum price options are $1525, $1225 and $525. Among these options $525 gives the
highest net total contribution margin for the "Industrial" version, $12,280,000 (Exhibit 2E). Since in
the price option of $525, the consultants and professional companies may prefer the "Commercial"
version which leads to a decrease in the total contribution, it is not determined as the optimal price.
The total net
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My enthusiasm for Cambridge Friends School has grown enormously since I was first informed in
March that you would be searching for a new Head of School. I have enjoyed my exploration of
your school and simultaneous education about Quakerism.
I may be the most unique applicant for a Head of School position, having spent the majority of my
career in a most distinctive, imitable, and evolving college preparatory school administrative position
– Director of The Rivers School Conservatory, Chair of The Rivers School Performing Arts
Department, and Director of Summer Academics. I am often mistakenly characterized as being too
narrowly focused on the performing arts or as having a job description that seems far too
comprehensive for me to...show more content...
I enjoy the challenges of leadership and have been well–served by my predisposition to include all
voices in conversation, to listen carefully, and to be willing to make what I feel is the right decision
even if it is not the popular one. I am committed to setting institutional culture that is centered on
creating opportunities for students to excel and faculty to thrive.
My first task as Director of The Rivers School Conservatory was to integrate the 375 student music
school with the 325 student preparatory day school in order to create a comprehensive curricular
and co–curricular performing arts program. By hiring the best possible teachers, I have developed a
program that has won national and international acclaim. I am proud of having increased Rivers
Conservatory faculty salaries to the highest of any school in the Boston area and having started the
first professional development program of any community conservatory in New England. The
Rivers School Conservatory has become one of the premier pre–college music programs in the
country and some of its programs are modelled by schools around the world. Today, the
conservatory has over 900 students and is both a feeder program for the day school and a powerful
attraction to The Rivers School for students with an interest in music.
I initiated program, management and fund raising changes in order
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What Does Service Mean To You Essay
I've grown up with the influence of strong women in my life, a lot of which came from my sisters.
One of my sisters was a member of National Honors Society and she always taught me in the ways
to conduct myself like a member would. So growing up I would always try to be the best person I
could be whether that means by studying my hardest, leading the way for my peers and other
generations, doing good deeds for others, or building my character. I would try to tie in the values
to make me as unique and individual as I could. Service is something that every person does in
their life. I try to do as much service as I can, which means a lot of my service is in the summer or
while school in on breaks. While service can be done through organizations and for well–known
causes, service is also seen in everyday life. Service can be through small acts of kindness, such as,
holding open the door, helping someone who's carrying a particularly heavy load, or simply just
being there when they need a shoulder to lean on. Service is about making someone day brighten
with little rays of kindness and to show that someone out there definitely cares for them. Acts of
service always created a desire in me to help make people's lives better. People often put forth their
best when...show more content...
National Honors Society students also exhibit the individual traits of sincerity, reliability, and
honesty. My service experiences have made me become more sincere and genuine. I wish to
provide hope for better lives in everyone. My history with leadership shows that I am willing to put
forth the hard effort to help make dreams comes true, not just for me but for everyone else around
me. My studies have shown me that a path of honesty and truth make a person truly stand out from
the rest. It separates the hard workers from the people who cut
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Celta Pre Interview Task Essay example
Cambridge CELTA Pre
–Interview Task
Name ______________________________________________________________________
Complete this task carefully. It is an important factor in considering your application. CELTA is an
intensive four–week course of study. Because of this, candidates need to be fully prepared for the
demands of the course and show that they are able to research language structures, a skill required
of ESL teachers. Keep in mind that we cover language analysis on the CELTAcourse, so we do not
expect you to be an expert in grammar before the course starts.
To help you please refer to a grammar book such as "Practical English Usage" by Michael Swan
(Oxford University Press) or any other grammar reference book you...show more content...
Differences in meaning
Comment on the difference in meaning between the following pairs of sentences, and outline how
you might teach these differences in meaning.
Example:
a) Claire is working late again; she's so passionate about her work!
b) Jane is working late again; she's so obsessed with her work!
In the first sentence, the word 'passionate' suggests that Claire's reason for working late is that she
is driven by a love for her job and a healthy desire to succeed. In the second sentence, the word
'obsessed' suggests that Claire's reason for working late is that she lacks a healthy balance in her
life. She is so fixated on her work that perhaps she doesn't do anything else, or perhaps other areas of
her life are negatively affected.
To teach it, I would draw two pictures (or bring in two photographs). The first would be of a person
working at her desk in an office. I would show the time with a clock on the wall (showing 9:30 pm).
She would have a smile on her face to show that she was happy (and passionate about her work!)
For the second sentence, I would have a
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University Of Cambridge Admissions Essay
University of Cambridge Admissions
With 800–year history of research and education, University of Cambridge has been a wonderland
for those who are seeking a perfect place and academic atmosphere to develop ideas and advance
knowledge. Being a student here, you can interchange your ideas with other students, academic
staff who are pioneers in their fields and those frequent visiting lecturers. Today, around 20,000
students are studying at Cambridge, among which 7,500 are graduate students with 50% coming
from overseas, and over 40% being women. Though courses are touch at Cambridge, those who
bear a belief to achieve their goals in beloved fields can really learn a lot and get intellectual
satisfaction. Following list is the portal for...show more content...
Arrangements vary depending on what country you are from (England, Scotland, Wales, Northern
Ireland or the EU). Yon't need a confirmed place at auniversity to apply.
Cambridge Financial Support – Also available to UK/EU students for their first undergraduate
degree. Bursaries, college and faculty awards and grants such as book and equipment grants,
scholarships and prizes and travel grants are also provided.
Loan – Tuition Fee Loan up to ВЈ9,000 per year; Maintenance Loan up to ВЈ8,200 per year, Up to
ВЈ4,840 per year and up to ВЈ4,480 in final year especially for students from Northern Ireland.
Part Time Work– Doing some part time work in the College bar, College library or as a student
helper during open days can also earn you some money to fund your education. You are suggested to
achieve work–life balance while working within the University and Colleges.
Types of University of Cambridge Scholarships
Cambridge scholarships can be divided to three parts: undergraduate scholarships, graduate
scholarships and international students scholarships which could be divided to smaller parts as
listed below. The Cambridge Commonwealth, European & International Trust was the place where
students from all degree could find suitable scholarship opportunities for them. The Trust was
established for 1,100 to 1,400 students from 85 countries worldwide each year on degree courses to
get access to approximately 500 scholarships annually. Nearly 18,000
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The Meaning of Service Essay
The Meaning of Service
Service is a word used constantly. The word service has an impression on many people. For
example; people who work as lifeguards view their work as a service to the community. Naturally,
based on working as a lifeguard their definition of service would be an action beneficial to the
well–being of others. Not surprisingly, a similar definition was found in the Oxford English
Dictionary (OED). Service is described in the Oxford English Dictionary as "the action of serving,
helping, or benefiting; conduct tending to the welfare or advantage of another; condition or
employment of a public servant; friendly or professional assistance." Furthermore, in Webster's Ninth
New Collegiate Dictionary, service is...show more content...
A service berry is "any one of various American trees or shrubs of the genus Amelanchier"
(Dictionary of Americanisms). The second definition was one many may not have recognized
right away. Service is "public worship according to form and order" (OED). After people read this
they think, of course! People are always saying "are you going to attend service on Sunday?" Many
immediately think the word service means providing for another and completely forget by attending
mass they are performing a service to a higher being.
Becoming so firmly planted in one definition of service people tend to ignore its other uses. A
strong attachment to one definition or another can be attributed to working as a lifeguard or work
with other programs like YouVote. With YouVote, participants are helping and benefitting others by
providing them with information important to upcoming elections. By providing people with
information it helps them along their way to making an educated decision when they vote. Working
with YouVote has helped to extend the definition of service to all persons who help or serve others
like; waitresses, teachers, lifeguards, doctors, lawyers, coaches, and the government. The
government continuously provides "service" to our country, or at least they try. The many readings
in WRA135 class have shown the government needs to provide more service to those in need like
all those living below the poverty line and/or on
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Park Cambridge Essay
CONTRACTS AND COMMERCIAL PRACTICE Question answered: Contracts and Commercial
Practice – Question 1 Project: Park Terrace Location: 30 and 34 Park Terrace, Abbey Client: Abbey
University Prepared by: Aldwin Kalaw Contents 1.0Introduction 2.0Procurement Options Available
3.0Comparison of Advantages and Disadvantages 4.0Brief Comparison of Procurement Strategy
5.0Conclusion References 1.0Introduction Abbey University, the Client, proposed a Design and
Build procurement route for the development of Park Terrace should they decide to purchase the
property. The purpose of this report is to provide an alternative procurement route and compare the
strategy on how this will relate with each other and subsequently aid Abbey University with their
final determination on the chosen procurement route by outlining numerous possibilities or
advantages and disadvantages. The principle of identifying the best procurement strategy is to
manage the Client objectives and guarantee that the project sits within the correct price and within
the appropriate time. It is apparent that whatever strategy adopted by the Client and its appointed
professionals this might have an impact on the chosen procurement...show more content...
Traditional Lump Sum: A full design is done by the client appointed design team. The design
progresses thru different design phases until a fully developed design is completed and only until
then the contractor can be appointed thru a tendering process prior to entering into a binding
agreement with the client. The appointed contractor assumes the full responsibility and risk for the
programme and financial interest, while the client is fully responsible for the quality and delivery of
the design and its performance. For this type of strategy, this route usually don't overlap the design
and construction. Figure 4 below shows the organizational structure of a traditional lump sum
strategy. Also shown in Figure 5 is the relevant sequence of
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ICT Cambridge Tech AS
P1 – Summarise accurately the principles of interactive media authoring with some appropriate use
of subject terminology.
In this report there will be an overview explaining and talking about the tools used for interactive
media authoring, the production process, the uses of interactive media authoring, the delivery
formats of interactive media authoring products, the elements which will be included for creating
the product and the interactivity and control methods which will be used.
Definition of tools used for interactive media authoring:
Director Flash is a program and a multimedia application which can be used to create games and
interactive products which allows the creator to be the director and the program can support both 2D
and...show more content...
Creation is when the process of bringing something into existence using ideas and designs, it
involves the actual making of the product. If the production process had no actual creation there
would be no final product, so it is an important part of the process where the design of the product is
put into making and become the final product for use and testing purposes.
Implementation is including new ideas and designs into projects and existing designs to help
further them in all ways, implementation also means to put something into action, people use
implementation to try and achieve targets and goals when something is failing for example, a
cereal company such as "Kellogg's" may be doing bad in the market in terms of sales of their
cereal boxes so try and help this issue they could implement a toy which would come with the
cereal, this would attract more people to buy the cereal, if there was no implementation into any
projects or designs then there would be no new ideas to further the original idea.
Testing is when you check for faults, take measures to check quality, look at reliability and look at the
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Cambridge Software Corporation Case solution
CAMBRIDGE SOFTWARE CORPORATION CASE
QUESTION 1: IF CAMBRIDGE SOFTWARE IS OBLIGED TO LAUNCH JUST ONE PRODUCT,
WHICH ONE SHOULD IT BE, AND HOW SHOULD IT BE PRICED?
For every single version, we have calculated the total contribution for each price that segments are
willing to pay, and chosen the price that can maximize the total contribution.
SELL ONLY "STUDENT" VERSION
Price
Segments
unit cost
Unit Contribution
Seg. Dev. Costs
Demand
Total Contribution
$200
Consultants
$15
$185
$200,000
$20,000
$3,500,000
$175
Small business& Consultants
$15
$160
$400,000
$35,000
$5,200,000
$150
Large Corporate & Small business & Consultants
$15
$135
$550,000
$40,000
$4,850,000
$100
Corporate...show more content...
And we also noticed that I version only caters for the first three segments, which means I version is
more profitable among high–end customers. Meanwhile, under the optimal price, Student version (S)
caters for all the segments and Commercial version (C) caters for the segments apart from students,
which means S version can earn more from low–end customers and C version can earn more from
middle–end customers.
Therefore, if CSC wants to make more profit, it can use I version to attract high–end customers and
use C or S version to attract middle–to–low–end customers. So based on these logics, we have two
choices, which are S+I and C+I. In these combinations, we cannot directly know which situation is
the most profitable one since there are many situations where different versions cater for different
segments. To achieve the precise result, we listed all the possibilities and calculated all the profits
based on the assumption of consumer surplus to see which combination is most profit. (Detailed
calculation process can be found in Appendix.)
S VERSION + I VERSION:
SEGMENTS
SITUATIONS
C VERSION + I VERSION:
SEGMENTS
SITUATIONS
From the above tables we can see that, S version + I version can achieve the biggest profit, which is
$21,180,000. And the price should be set at $50 for S version and not more than 1950 for I version.
In conclusion, the Student version and Industrial
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Essay On My Life In University Of Cambridge
My Life in University of Cambridge
Having snoozed for five minutes after the vibration of my alarm clock, I finally succeeded in
getting up at 7:00. Considering the most of the people in my hall were still in sleep, I had to try
to not make a big noise in case they would be awakened and be annoyed at me. The first thing
after my getting up every day is to take a shower in order to refresh myself. Then I will have to
make myself a breakfast which usually includes biscuits and gravy, a bowl of cereal, some fresh
fruit or a ham sandwich. I hate eating breakfast since I do not have any appetite for any food in the
morning while the bad feeling of my stomach will drive me to. Consequently, I tend to treat my
breakfast as a tough task which I...show more content...
I live in a little apartment on St. Mary's St where is near Great St Mary's Church and I need to
pass Senate House Hill and King's Parade which is the center of the city and is naturally full of cute
stores and tourists from all over the world. Furthermore, I like one of the restaurants in this thriving
area which is called The Cambridge Chop House. From my perspective, it is a nice place with good
service and a nice selection of local meals to for visitors to experience the British cuisine while
most importantly, it is well located, which means customers can get good views from the ground
floor while having their meals. As a foodie, I usually go there once a week due to its high price but
delicious steak which I'm obsessed with.
On the opposite of the restaurant named Rainbow Vegetarian CafГ©, there is the gate ofKing's
College, also King's College Porters' Lodge where I will go through and enter the narrow passage
inside the campus. Within nearly two minutes' riding, I'll be on King's College Bridge which is an
iconic bridge and one of the best ways of crossing the river. Then I will go keep going straight until
Queen's Rd and I'll turn left to enter West Rd. Within a distance of approximately three–minute
riding, I arrived at the English faculty library. To tell the truth, I pretty enjoy the journey to the
library in the early morning every time owing to the fresh air, the beauty of quietness and the
picture–like
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Rosemary-Cambridge Model Of Nursing Case Studies
Mrs Banks was then taken back to the consulting room to be with her husband. From the health
history and physical examination findings, a definite diagnosis was not obtained and it was
explained that further investigation were needed to establish the cause of the pain and bleeding.
Upon reviewing the differential diagnosis, the possibility of ectopic pregnancy was identified, this
presents a major health problem for women of childbearing age. Without timely diagnosis and
treatment ectopic pregnancy can be a life threatening situation (RCOG 2016).It is the leading cause
of maternal death in the first trimester of pregnancy accounting for 10–15% of all pregnancy related
deaths (National Institute for Health and clinical Excellence (NICE) 2015)...show more content...
The case study demonstrates how important the process of detailed health assessments are, through
both obtaining a comprehensive health history and physical examination, in identifying differential
diagnosis with a view to arranging further investigations, in order to plan and deliver appropriate
patient care. The Calgary–Cambridge model of assessment provided a framework for the practitioner
to work within, promoting structure and direction. By following this assessment guide after
initiating the assessment, information was gathered which provided history of the presenting
symptoms and implications for Mrs. Banks. Physical assessment although not conclusive,
demonstrated right adnexal pain and positive chandleier's sign, highlighting the possibility of an
ectopic pregnancy which directed the practitioner regarding initiation of further investigations.
Following a thorough health assessment and further investigations Mrs Banks was ultimately
diagnosed with an ectopic pregnancy. Complications linked to ectopic pregnancy can be secondary
to misdiagnosis, late diagnosis or treatment. Full detailed thorough health assessment is paramount
for any patient, but especially important for pregnant woman who present
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Cambridge Financial Case
There were a few key issues with this case. First, the issues with what Roger did. Although
minimal, Roger did not follow up with Steve. SP was in dire need of funding, every second
counted. Cambridge's team had completed their required research three weeks ago, yet Roger did
not call SPs only prospective investor to touch base. Secondly, once Roger did speak with Steve at
Cambridge, he misrepresented SP, by agreeing to an offer to sell controlling ownership of SP to
Cambridge. ("fraud___internal_audit_iia_6sep2012," n.d.) Roger misrepresented SP since he did not
discuss Steve's offer of purchasing ownership with the Chief Executive Officer (CEO) or the Audit
committee. Roger agreeing to Steve's terms meant that the Cambridge offer would go...show more
content...
When Beth initially suspected that something was not right about the purchase of the Dugas
stock, she should have acted. Instead of Beth reporting to Roger, who was the CFO and her
immediate boss, Beth should have reported her suspicions to the audit committee prior to
investigating further with Roger. This is important because Beth needs to be able to be
independent from anyone who directly affects the daily work functions. ("Should Internal
Auditor Report to the CFO?," n.d.). Another key issue was that Beth felt that Roger behaved
ethically. It is concerning because she is an internal auditor and should be able to maintain
objectivity. Her actions should not be based on how she feels. The last key issue with Beth was
that she decided to wait two months before acting on her findings. Empathetically speaking,
Beth's ethical dilemma was huge. Does she go to the audit committee since her immediate boss
/CFO risked all of SPs funds to purchase stock based off privileged information, that Cambridge
would invest in Dugas, one day prior to the public announcement. Should she consider the fact that
by purchasing the stock, the CFO essentially saved her job as well as allowing the drug to be
affordable which would in turn potentially aid in saving others from leukemia? I do understand
Beth's concerns. However, It is of my opinion that Beth did not act ethically, in this case. Aside
from the fact that it took her two months to decide, her end decision was based off the concern for
legal ramifications. Beth's basis for concern was focused on what she could be held accountable. She
felt that what Roger did was ethical, which essentially blinded her ability to make decisions. Beth
should have handled her discovery in a different way. Instead of Beth confronting Roger, she should
have brought her suspicions to the audit committee. From here, they could have come up with an
investigation plan. The investigation
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St Catherines College Cambridge Essay
Founded 1473 by Robert Wodelarke, Provost of King's College. Probably named after Saint
Catharine of Alexandria. Previously known as Katharine Hall (1473–1860). Sister College –
Worcester College Oxford. St Catharine's is universally referred to as 'Catz' and is just a two–minute
walk from the market place. Facing Trumpington Street to the east, it has Corpus Christi directly
opposite. To the north it joins King's College and sits in front of Queens' to the west. Indeed, in the
past it rented land from Queens', which it finally purchased when both parties got fed up of
renegotiating the lease. 'Catz' enjoys an excellent academic reputation, coupled with a fine sporting
tradition that has seen it provide several members of the...show more content...
By 1673 it was necessary for the college to start upgrading the site. The original crumbling stock
was demolished and replaced with the more suitable current buildings. The Main Court is
enclosed on three sides, with the open east side facing Trumpington Street, revealing the entire
court to passers by. There have been several plans to build an east range but they have never
materialised. This classical brick court was built by Robert Grumbold, between 1673 and 1697,
and now mixes styles in an idiosyncratic way. The north range contains the old dining hall which
was Gothicised by architect Fawcett in 1868. The adjoining plain chapel retains its original clumsy
classical form. This unhinged mix has a definite appeal for students of the unusual. The library, built
over the hall, was refitted in 1756 by Bishop Sherlock and contains the medical cabinet of former
student Dr. John Addenbrooke, who went on to found the local Addenbrooke's Hospital. The west
and south ranges are much more coherent, with neat classical proportions and decorative stone
entrances to the stair wells, complete with columns and sweeping curvaceous top pieces. To the
south Sherlock Court contains the oldest building on site, a small rambling black and white cottage
built in the 1400's and purchased by Catherine's in 1871. Opposite is H. L. Mullett's 1936 retro
Elizabethan John's Building, constructed in red
Get more content on HelpWriting.net
Cambridge Software Corporation Case Study
Harvard Business School
9–191–072
Rev. June 17, 1993
Cambridge Software Corporation
"If we don't decide soon, Paula, your people won't have time to make changes in the software and
to write the documentation for the student version, and my people won't have time to publicize the
software at colleges and with professors. It's already Thanksgiving; any further delay, and we won't
be ready for the next academic year." Tony Atkinson, the new product manager at Cambridge
Software Corporation (CSC) was meeting with Paula Stewards, vice president, Software
Development, and Chuck Kennedy, CSC's president and chairman, in November 1989 to decide
whether to offer multiple versions of Modeler, a new Lotus 1–2–3В®–compatible modeling software
...show more content...
Taking heart from this success, CSC dedicated itself to developing software that, while specialized
in application, was generic enough to be of wide appeal to the engineering community. All of the
corporation's products had a serious limitation, however: they ran only on mini– and mainframe
computers. CSC overcame this hurdle in 1983, when it hired Paula Stewards, a 20–year old
engineering dropout, a microcomputer zealot, and a self–proclaimed "hacker." Stewards loved to
develop computer–based analytical models but had little patience for "mainframe fogies." Kennedy,
who had interviewed Stewards for a routine software job, was captivated by her passion for
microcomputers; he hired her instead to convert CSC's best–selling commercial software–a program
to test a structure's resilience against high winds for use on a personal computer. Stewards was
highly successful in her effort: she completed the conversion on her own, in less than four months,
and CSC sold six times as many copies of the new product as the old mainframe–based version.
Stewards then began to argue for a total transformation of CSC. A child of the heyday of the
mainframe, Kennedy was initially reluctant, but Stewards followed up success after success, and he
had to give in. Stewards masterminded one other change. Until 1983, over 70% of CSC's revenues
Get more content on HelpWriting.net
ASSIGNMENT 1.
AN ESSAY ON THE MEANING OF SUSTAINABLE DEVELOPMENT.
Introduction:
In this essay I will discuss what sustainable development means? I will also discuss weak and strong
approaches to sustainability and how this is related to sustainable development. Finally I will discuss
how Isaac Construction in Christchurch has adopted sustainable development practices. In order to
somewhat understand what sustainable development means, you must first separate the two words
and view them both individually.
Development and sustainability discussion:
Firstly, development can be seen as progress and growth which builds over time at both societal and
individual levels. There are also three senses in which the word...show more content...
34). Strong sustainability as mentioned earlier in this essay is an environment–centred, balanced
/sustained approach to the demands on Earths resources and for all human activities to be within the
limitations of our natural eco–systems, and also to share those natural systems with other species
(Phase2.org). In weak sustainability, Patterson states "manufactured capital can substitute for losses
in natural capital" (p. 17), and also for that capital to be maintained from generation to generation so
human society is economically sustainable (Patterson, M., 2002, p. 17). From the strong
sustainability point of view this is negative. The perspective of strong sustainability is for natural
capital to be maintained, because you can't produce manufactured capital without natural capital.
Natural capital can perform many economic functions when it is maintained properly. Such as
environmental eco–systems that support human life and the co–existence of other species. Through
strong sustainability natural capital when maintained over numerous generations, allows everyone
over time to have equal access. This is difficult to do, being able to maintain natural capital over
multiple generations. It is much easier to maintain total capital and manufactured stock. This is
reflected in present day society, with declining natural stocks but increased manufactured
Get more content on HelpWriting.net

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Cambridge Essay Service

  • 1. Cambridge Sciences Pharmaceuticals ( Csp ) Essay Cambridge Sciences Pharmaceuticals (CSP) is an international healthcare company based in Cambridge, Massachusetts. The firm focuses on developing, manufacturing and marketing products that treat metabolic disorders, gastrointestinal diseases, immune deficiencies, as well as other chronic medical conditions. In 2008, CSP received its Food and Drug Administration (FDA) approval for its newest prescription drug, Metabical. Metabical is a drug that offers moderately overweight adults a medically proven, effective method to reach a desirable weight to improve their overall health by shedding ten to thirty pounds. Barbara Printup, Senior Director of Marketing for CSP, is in charge of managing the upcoming launch for Metabical. After an analysis of a 2007 survey of overweight individuals, it concluded that 70 percent of respondents are not satisfied with their current weight, 35 percent are actively trying to lose weight, and 15 percent are comfortable using prescription drugs to help reach their weight–loss goals. Out of these respondents, 12 percent said they would immediately make an appointment with their health care provider and request a prescription. The ideal Metabical consumer was determined by Printup and found to be overweight college–educated females ages 35 to 65. To see how potential customers would respond to Metabical, Printup decided to project demand using three approaches. The first approach is looking at the number of overweight individuals in the United Get more content on HelpWriting.net
  • 2. Analysis of Pricing and Model Strategies at Cambridge Software Introduction The purpose of this analysis is to evaluate if Cambridge Software Corporation should offer only one version of it Modeler software application, and if so, which version at which specific price. A second objective of this analysis is to define how many potentially different versions of the Model that CSC should offer, and at which prices. This analysis is heavily based on the concepts of pricing elasticity and the various approaches for measuring the value of software in both enterprises and educational institutions (Cusumano, 2007). Analysis of Cambridge Software Modeler Optimal Version and Price Given the highly unique and differentiated aspect of the Modeler application, its price needs to be based more on the value delivered, not just on the costs in time and labor to produce. The arguments and assumptions made by the members of the Cambridge team in the case for choosing a penetration pricing strategy are erroneous. As research of value–based pricing strategies indicates, the greater the value delivered by a given application or element of intellectual property, the higher the level of value and corresponding price that can be attained (Bala, Carr, 2009). This first foundational element of pricing needs to guide Cambridge's decision of which application to offer and at what price. Second, enterprise software in highly specific niches or areas of the market trend to be more inelastic to Get more content on HelpWriting.net
  • 3. Cambridge Admissions Essay Cambridge Admissions Essay As a child growing up in Communist China, I woke up every morning to the blasting of People's Central Broadcasting Station from a large radio on the dresser and fell asleep every evening in the surreptitious murmuring of Voices from America from a small radio by Grandpa's pillow. By fourth grade, I figured out that the two stations often reported the same events from opposite standpoints, using different words and tones, and thus projected contradictory interpretations onto the same events. Eager to share this revelation with my grandparents, I pointed out the differences between the two stations by singing their respective theme songs and by imitating the voices of their newscasters. To my disappointment,...show more content... This past summer, I conducted thesis research on communal and private spaces in Shanghai, where, through video interviews with former residents, I traced the external and internal, concrete and abstract changes in three houses from their inceptions to the present. Each house may be thought of as a palimpsest of memories, of which every wall has markings from different decades, and every altar held a succession of gods and idols. In excavating these private histories, I was particularly struck by the ambivalent and ironic moments, where it was impossible to draw a clear line between good and evil, between innocence and guilt, where the humanity of the situation was stripped of the cloak of abstract principles and became uniquely touching. Driven by the wish to rescue common people's stories from sweeping historical master–narratives and by the impulse to help different cultures understand one another on a profound, human level, I want to be a writer and documentary filmmaker, so that I can pay intimate attention to individuals while dealing with larger issues. Film, in particular, can immerse its audience in the world it recreates, allowing them to recognize themselves in others and thereby bridging the distance between the two. My own immersion in a foreign culture, however, has been limited to the U.S.. Many other parts of the globe remain images and concepts to me, even Europe, a continent that has so deeply influenced and Get more content on HelpWriting.net
  • 4. Cambridge Analytica Facebook Breach Within recent weeks, we have learned that Facebook has been breached by a company named Cambridge Analytica. Cambridge Analytica is a London–based company that helps business and political groups "change audience behavior". Cambridge Analytica became responsible for the breach in 2015, when one of its psychology professors created the app "thisisyourdigitallife." The app consisted of a personality quiz which asked Facebook users to provide information about themselves. Only 270,000 Facebook users actually signed up and took personality tests, however the app harvested data from the Facebook friends connected to those users without their consent. Once the data was analyzed, the data was then organized and packaged so that political spin doctors can create more effective slogans and campaign messages. Ironically, one of their clients was Donald Trump, which he used the information...show more content... Some of these people put in hundreds to millions of dollars to prevent such events from occurring. Therefore, as time progresses and more people become aware of the situation, Facebook's value will begin to fall along with its number of investors. With saying, the breach serves as a business issue because it angered users, politicians, and advertisers who use the platform. Some may react by deactivating their accounts, and that will result in loss in revenue for the company. The breach violates Facebook's business ethics because one of the most prioritized objectives is to protect the information shared by users. Facebook reportedly knew about the data harvesting in 2015, and asked companies holding the data to delete it – but had no way of making sure that they actually did so. This not only reveals how vulnerable Facebook is to a Facebook security breach, but it also shows how much they've failed to take action. Taking 3 years to address this situation is simply Get more content on HelpWriting.net
  • 5. Technology Impact On Technology In our world today, things are constantly being created and changed; whether it be laws, fashion, food, etc., but the one thing that seems to change at a faster rate than the rest is technology. Whether it be with machines, computers, or medicine, technology is always being improved, and for most, it's now quite difficult to go a single day without using some type of technology because it's become so widespread in our world. Difficulty to operate without technology is now also becoming true for businesses. Whether it be local or international, businesses have begun to rely more heavily on technology for purposes such as storing their files, making transactions, keeping track of their inventory, and many other reasons. While technology has...show more content... Today hackers currently have a large amount of American's personal information such as birthdates, social security numbers, credit card numbers, addresses, etc. If a large company such as Equifax is susceptible to cyber attacks, then it's safe to say that practically all businesses are also taking a huge risk leaving their customer's private information in the hands of technology. A common reason that businesses are using technology to store all of their files is because it's quick and easily accessible for them and their customers, but as we've seen in the Equifax case, putting one's trust in the internet to keep our information safe in exchange for easier and quicker access to information can prove to be unwise. Similarly, businesses are risking losing customers and their business due to technical difficulties. Before technology, business owners still had to find a way to run their business to keep their employees paid and their customers happy. But today, utter chaos erupts in everyone's mind as soon as they hear those four words; "our servers are down". This is when it becomes clear that businesses are relying too much on technology because in this moment they aren't able to do their jobs the convenient way, and for some, there is no other way. In the case of Amazon Web Services (AWS) in February 2017, when their servers went down and affected many other websites as well. AWS is Get more content on HelpWriting.net
  • 6. Cambridge Software Corporation CAMBRIDGE SOFTWARE CORPORATION Cambridge Software Corporation is about to decide whether to offer multiple versions of Modeler, a new Lotus–1, 2, 3 compatible modeling software product. Software Market Research Group cooperating with Modeler Project team identified five segments as large, multidivisional corporations; corporate R&D and universities labs; consultant and professional companies; small businesses; and students. CSC has identified three versions to serve these segments. These versions are "Industrial", "Commercial" and "Student" versions. The decision to be made are, if the company want to launch only one version of software which version should it offer, at what price and how many different versions of the Modeler should they...show more content... Based on the calculations in Exhibit 2B, maximum price options are $2400, $1950 and $450. Among these options $1950 gives the highest net total contribution margin for the "Industrial" version, $12,655,000 (Exhibit 2C). The total net total contribution margin is turned out to be as $20,580,000 (Exhibit 2C) when the "Student" version is priced as $50 and the "Industrial" version is priced as $1,950. In option 2, we target the consultants and professional companies; and small businesses with the "Commercial" version so it should be priced as $225 to make these segments buy this version. Considering this price as constant at $225, the price for "Industrial" version should be set to ensure the large, multidivisional corporations and corporate R&D and university labs to prefer "Industrial" version over "Commercial" version. The maximum price is the price which makes the consumer surplus of the "Industrial" version to be equal to the consumer surplus of "Commercial" version where the consumer will be indifferent between two options. Based on the calculations in Exhibit 2D, maximum price options are $1525, $1225 and $525. Among these options $525 gives the highest net total contribution margin for the "Industrial" version, $12,280,000 (Exhibit 2E). Since in the price option of $525, the consultants and professional companies may prefer the "Commercial" version which leads to a decrease in the total contribution, it is not determined as the optimal price. The total net Get more content on HelpWriting.net
  • 7. My enthusiasm for Cambridge Friends School has grown enormously since I was first informed in March that you would be searching for a new Head of School. I have enjoyed my exploration of your school and simultaneous education about Quakerism. I may be the most unique applicant for a Head of School position, having spent the majority of my career in a most distinctive, imitable, and evolving college preparatory school administrative position – Director of The Rivers School Conservatory, Chair of The Rivers School Performing Arts Department, and Director of Summer Academics. I am often mistakenly characterized as being too narrowly focused on the performing arts or as having a job description that seems far too comprehensive for me to...show more content... I enjoy the challenges of leadership and have been well–served by my predisposition to include all voices in conversation, to listen carefully, and to be willing to make what I feel is the right decision even if it is not the popular one. I am committed to setting institutional culture that is centered on creating opportunities for students to excel and faculty to thrive. My first task as Director of The Rivers School Conservatory was to integrate the 375 student music school with the 325 student preparatory day school in order to create a comprehensive curricular and co–curricular performing arts program. By hiring the best possible teachers, I have developed a program that has won national and international acclaim. I am proud of having increased Rivers Conservatory faculty salaries to the highest of any school in the Boston area and having started the first professional development program of any community conservatory in New England. The Rivers School Conservatory has become one of the premier pre–college music programs in the country and some of its programs are modelled by schools around the world. Today, the conservatory has over 900 students and is both a feeder program for the day school and a powerful attraction to The Rivers School for students with an interest in music. I initiated program, management and fund raising changes in order Get more content on HelpWriting.net
  • 8. What Does Service Mean To You Essay I've grown up with the influence of strong women in my life, a lot of which came from my sisters. One of my sisters was a member of National Honors Society and she always taught me in the ways to conduct myself like a member would. So growing up I would always try to be the best person I could be whether that means by studying my hardest, leading the way for my peers and other generations, doing good deeds for others, or building my character. I would try to tie in the values to make me as unique and individual as I could. Service is something that every person does in their life. I try to do as much service as I can, which means a lot of my service is in the summer or while school in on breaks. While service can be done through organizations and for well–known causes, service is also seen in everyday life. Service can be through small acts of kindness, such as, holding open the door, helping someone who's carrying a particularly heavy load, or simply just being there when they need a shoulder to lean on. Service is about making someone day brighten with little rays of kindness and to show that someone out there definitely cares for them. Acts of service always created a desire in me to help make people's lives better. People often put forth their best when...show more content... National Honors Society students also exhibit the individual traits of sincerity, reliability, and honesty. My service experiences have made me become more sincere and genuine. I wish to provide hope for better lives in everyone. My history with leadership shows that I am willing to put forth the hard effort to help make dreams comes true, not just for me but for everyone else around me. My studies have shown me that a path of honesty and truth make a person truly stand out from the rest. It separates the hard workers from the people who cut Get more content on HelpWriting.net
  • 9. Celta Pre Interview Task Essay example Cambridge CELTA Pre –Interview Task Name ______________________________________________________________________ Complete this task carefully. It is an important factor in considering your application. CELTA is an intensive four–week course of study. Because of this, candidates need to be fully prepared for the demands of the course and show that they are able to research language structures, a skill required of ESL teachers. Keep in mind that we cover language analysis on the CELTAcourse, so we do not expect you to be an expert in grammar before the course starts. To help you please refer to a grammar book such as "Practical English Usage" by Michael Swan (Oxford University Press) or any other grammar reference book you...show more content... Differences in meaning Comment on the difference in meaning between the following pairs of sentences, and outline how you might teach these differences in meaning. Example: a) Claire is working late again; she's so passionate about her work! b) Jane is working late again; she's so obsessed with her work! In the first sentence, the word 'passionate' suggests that Claire's reason for working late is that she is driven by a love for her job and a healthy desire to succeed. In the second sentence, the word 'obsessed' suggests that Claire's reason for working late is that she lacks a healthy balance in her life. She is so fixated on her work that perhaps she doesn't do anything else, or perhaps other areas of her life are negatively affected. To teach it, I would draw two pictures (or bring in two photographs). The first would be of a person working at her desk in an office. I would show the time with a clock on the wall (showing 9:30 pm). She would have a smile on her face to show that she was happy (and passionate about her work!) For the second sentence, I would have a Get more content on HelpWriting.net
  • 10. University Of Cambridge Admissions Essay University of Cambridge Admissions With 800–year history of research and education, University of Cambridge has been a wonderland for those who are seeking a perfect place and academic atmosphere to develop ideas and advance knowledge. Being a student here, you can interchange your ideas with other students, academic staff who are pioneers in their fields and those frequent visiting lecturers. Today, around 20,000 students are studying at Cambridge, among which 7,500 are graduate students with 50% coming from overseas, and over 40% being women. Though courses are touch at Cambridge, those who bear a belief to achieve their goals in beloved fields can really learn a lot and get intellectual satisfaction. Following list is the portal for...show more content... Arrangements vary depending on what country you are from (England, Scotland, Wales, Northern Ireland or the EU). Yon't need a confirmed place at auniversity to apply. Cambridge Financial Support – Also available to UK/EU students for their first undergraduate degree. Bursaries, college and faculty awards and grants such as book and equipment grants, scholarships and prizes and travel grants are also provided. Loan – Tuition Fee Loan up to ВЈ9,000 per year; Maintenance Loan up to ВЈ8,200 per year, Up to ВЈ4,840 per year and up to ВЈ4,480 in final year especially for students from Northern Ireland. Part Time Work– Doing some part time work in the College bar, College library or as a student helper during open days can also earn you some money to fund your education. You are suggested to achieve work–life balance while working within the University and Colleges. Types of University of Cambridge Scholarships Cambridge scholarships can be divided to three parts: undergraduate scholarships, graduate scholarships and international students scholarships which could be divided to smaller parts as listed below. The Cambridge Commonwealth, European & International Trust was the place where students from all degree could find suitable scholarship opportunities for them. The Trust was established for 1,100 to 1,400 students from 85 countries worldwide each year on degree courses to get access to approximately 500 scholarships annually. Nearly 18,000 Get more content on HelpWriting.net
  • 11. The Meaning of Service Essay The Meaning of Service Service is a word used constantly. The word service has an impression on many people. For example; people who work as lifeguards view their work as a service to the community. Naturally, based on working as a lifeguard their definition of service would be an action beneficial to the well–being of others. Not surprisingly, a similar definition was found in the Oxford English Dictionary (OED). Service is described in the Oxford English Dictionary as "the action of serving, helping, or benefiting; conduct tending to the welfare or advantage of another; condition or employment of a public servant; friendly or professional assistance." Furthermore, in Webster's Ninth New Collegiate Dictionary, service is...show more content... A service berry is "any one of various American trees or shrubs of the genus Amelanchier" (Dictionary of Americanisms). The second definition was one many may not have recognized right away. Service is "public worship according to form and order" (OED). After people read this they think, of course! People are always saying "are you going to attend service on Sunday?" Many immediately think the word service means providing for another and completely forget by attending mass they are performing a service to a higher being. Becoming so firmly planted in one definition of service people tend to ignore its other uses. A strong attachment to one definition or another can be attributed to working as a lifeguard or work with other programs like YouVote. With YouVote, participants are helping and benefitting others by providing them with information important to upcoming elections. By providing people with information it helps them along their way to making an educated decision when they vote. Working with YouVote has helped to extend the definition of service to all persons who help or serve others like; waitresses, teachers, lifeguards, doctors, lawyers, coaches, and the government. The government continuously provides "service" to our country, or at least they try. The many readings in WRA135 class have shown the government needs to provide more service to those in need like all those living below the poverty line and/or on Get more content on HelpWriting.net
  • 12. Park Cambridge Essay CONTRACTS AND COMMERCIAL PRACTICE Question answered: Contracts and Commercial Practice – Question 1 Project: Park Terrace Location: 30 and 34 Park Terrace, Abbey Client: Abbey University Prepared by: Aldwin Kalaw Contents 1.0Introduction 2.0Procurement Options Available 3.0Comparison of Advantages and Disadvantages 4.0Brief Comparison of Procurement Strategy 5.0Conclusion References 1.0Introduction Abbey University, the Client, proposed a Design and Build procurement route for the development of Park Terrace should they decide to purchase the property. The purpose of this report is to provide an alternative procurement route and compare the strategy on how this will relate with each other and subsequently aid Abbey University with their final determination on the chosen procurement route by outlining numerous possibilities or advantages and disadvantages. The principle of identifying the best procurement strategy is to manage the Client objectives and guarantee that the project sits within the correct price and within the appropriate time. It is apparent that whatever strategy adopted by the Client and its appointed professionals this might have an impact on the chosen procurement...show more content... Traditional Lump Sum: A full design is done by the client appointed design team. The design progresses thru different design phases until a fully developed design is completed and only until then the contractor can be appointed thru a tendering process prior to entering into a binding agreement with the client. The appointed contractor assumes the full responsibility and risk for the programme and financial interest, while the client is fully responsible for the quality and delivery of the design and its performance. For this type of strategy, this route usually don't overlap the design and construction. Figure 4 below shows the organizational structure of a traditional lump sum strategy. Also shown in Figure 5 is the relevant sequence of Get more content on HelpWriting.net
  • 13. ICT Cambridge Tech AS P1 – Summarise accurately the principles of interactive media authoring with some appropriate use of subject terminology. In this report there will be an overview explaining and talking about the tools used for interactive media authoring, the production process, the uses of interactive media authoring, the delivery formats of interactive media authoring products, the elements which will be included for creating the product and the interactivity and control methods which will be used. Definition of tools used for interactive media authoring: Director Flash is a program and a multimedia application which can be used to create games and interactive products which allows the creator to be the director and the program can support both 2D and...show more content... Creation is when the process of bringing something into existence using ideas and designs, it involves the actual making of the product. If the production process had no actual creation there would be no final product, so it is an important part of the process where the design of the product is put into making and become the final product for use and testing purposes. Implementation is including new ideas and designs into projects and existing designs to help further them in all ways, implementation also means to put something into action, people use implementation to try and achieve targets and goals when something is failing for example, a cereal company such as "Kellogg's" may be doing bad in the market in terms of sales of their cereal boxes so try and help this issue they could implement a toy which would come with the cereal, this would attract more people to buy the cereal, if there was no implementation into any projects or designs then there would be no new ideas to further the original idea. Testing is when you check for faults, take measures to check quality, look at reliability and look at the Get more content on HelpWriting.net
  • 14. Cambridge Software Corporation Case solution CAMBRIDGE SOFTWARE CORPORATION CASE QUESTION 1: IF CAMBRIDGE SOFTWARE IS OBLIGED TO LAUNCH JUST ONE PRODUCT, WHICH ONE SHOULD IT BE, AND HOW SHOULD IT BE PRICED? For every single version, we have calculated the total contribution for each price that segments are willing to pay, and chosen the price that can maximize the total contribution. SELL ONLY "STUDENT" VERSION Price Segments unit cost Unit Contribution Seg. Dev. Costs Demand Total Contribution $200 Consultants $15 $185 $200,000 $20,000 $3,500,000 $175
  • 15. Small business& Consultants $15 $160 $400,000 $35,000 $5,200,000 $150 Large Corporate & Small business & Consultants $15 $135 $550,000 $40,000 $4,850,000 $100 Corporate...show more content... And we also noticed that I version only caters for the first three segments, which means I version is more profitable among high–end customers. Meanwhile, under the optimal price, Student version (S) caters for all the segments and Commercial version (C) caters for the segments apart from students, which means S version can earn more from low–end customers and C version can earn more from middle–end customers. Therefore, if CSC wants to make more profit, it can use I version to attract high–end customers and use C or S version to attract middle–to–low–end customers. So based on these logics, we have two choices, which are S+I and C+I. In these combinations, we cannot directly know which situation is the most profitable one since there are many situations where different versions cater for different segments. To achieve the precise result, we listed all the possibilities and calculated all the profits based on the assumption of consumer surplus to see which combination is most profit. (Detailed calculation process can be found in Appendix.) S VERSION + I VERSION: SEGMENTS SITUATIONS
  • 16. C VERSION + I VERSION: SEGMENTS SITUATIONS From the above tables we can see that, S version + I version can achieve the biggest profit, which is $21,180,000. And the price should be set at $50 for S version and not more than 1950 for I version. In conclusion, the Student version and Industrial Get more content on HelpWriting.net
  • 17. Essay On My Life In University Of Cambridge My Life in University of Cambridge Having snoozed for five minutes after the vibration of my alarm clock, I finally succeeded in getting up at 7:00. Considering the most of the people in my hall were still in sleep, I had to try to not make a big noise in case they would be awakened and be annoyed at me. The first thing after my getting up every day is to take a shower in order to refresh myself. Then I will have to make myself a breakfast which usually includes biscuits and gravy, a bowl of cereal, some fresh fruit or a ham sandwich. I hate eating breakfast since I do not have any appetite for any food in the morning while the bad feeling of my stomach will drive me to. Consequently, I tend to treat my breakfast as a tough task which I...show more content... I live in a little apartment on St. Mary's St where is near Great St Mary's Church and I need to pass Senate House Hill and King's Parade which is the center of the city and is naturally full of cute stores and tourists from all over the world. Furthermore, I like one of the restaurants in this thriving area which is called The Cambridge Chop House. From my perspective, it is a nice place with good service and a nice selection of local meals to for visitors to experience the British cuisine while most importantly, it is well located, which means customers can get good views from the ground floor while having their meals. As a foodie, I usually go there once a week due to its high price but delicious steak which I'm obsessed with. On the opposite of the restaurant named Rainbow Vegetarian CafГ©, there is the gate ofKing's College, also King's College Porters' Lodge where I will go through and enter the narrow passage inside the campus. Within nearly two minutes' riding, I'll be on King's College Bridge which is an iconic bridge and one of the best ways of crossing the river. Then I will go keep going straight until Queen's Rd and I'll turn left to enter West Rd. Within a distance of approximately three–minute riding, I arrived at the English faculty library. To tell the truth, I pretty enjoy the journey to the library in the early morning every time owing to the fresh air, the beauty of quietness and the picture–like Get more content on HelpWriting.net
  • 18. Rosemary-Cambridge Model Of Nursing Case Studies Mrs Banks was then taken back to the consulting room to be with her husband. From the health history and physical examination findings, a definite diagnosis was not obtained and it was explained that further investigation were needed to establish the cause of the pain and bleeding. Upon reviewing the differential diagnosis, the possibility of ectopic pregnancy was identified, this presents a major health problem for women of childbearing age. Without timely diagnosis and treatment ectopic pregnancy can be a life threatening situation (RCOG 2016).It is the leading cause of maternal death in the first trimester of pregnancy accounting for 10–15% of all pregnancy related deaths (National Institute for Health and clinical Excellence (NICE) 2015)...show more content... The case study demonstrates how important the process of detailed health assessments are, through both obtaining a comprehensive health history and physical examination, in identifying differential diagnosis with a view to arranging further investigations, in order to plan and deliver appropriate patient care. The Calgary–Cambridge model of assessment provided a framework for the practitioner to work within, promoting structure and direction. By following this assessment guide after initiating the assessment, information was gathered which provided history of the presenting symptoms and implications for Mrs. Banks. Physical assessment although not conclusive, demonstrated right adnexal pain and positive chandleier's sign, highlighting the possibility of an ectopic pregnancy which directed the practitioner regarding initiation of further investigations. Following a thorough health assessment and further investigations Mrs Banks was ultimately diagnosed with an ectopic pregnancy. Complications linked to ectopic pregnancy can be secondary to misdiagnosis, late diagnosis or treatment. Full detailed thorough health assessment is paramount for any patient, but especially important for pregnant woman who present Get more content on HelpWriting.net
  • 19. Cambridge Financial Case There were a few key issues with this case. First, the issues with what Roger did. Although minimal, Roger did not follow up with Steve. SP was in dire need of funding, every second counted. Cambridge's team had completed their required research three weeks ago, yet Roger did not call SPs only prospective investor to touch base. Secondly, once Roger did speak with Steve at Cambridge, he misrepresented SP, by agreeing to an offer to sell controlling ownership of SP to Cambridge. ("fraud___internal_audit_iia_6sep2012," n.d.) Roger misrepresented SP since he did not discuss Steve's offer of purchasing ownership with the Chief Executive Officer (CEO) or the Audit committee. Roger agreeing to Steve's terms meant that the Cambridge offer would go...show more content... When Beth initially suspected that something was not right about the purchase of the Dugas stock, she should have acted. Instead of Beth reporting to Roger, who was the CFO and her immediate boss, Beth should have reported her suspicions to the audit committee prior to investigating further with Roger. This is important because Beth needs to be able to be independent from anyone who directly affects the daily work functions. ("Should Internal Auditor Report to the CFO?," n.d.). Another key issue was that Beth felt that Roger behaved ethically. It is concerning because she is an internal auditor and should be able to maintain objectivity. Her actions should not be based on how she feels. The last key issue with Beth was that she decided to wait two months before acting on her findings. Empathetically speaking, Beth's ethical dilemma was huge. Does she go to the audit committee since her immediate boss /CFO risked all of SPs funds to purchase stock based off privileged information, that Cambridge would invest in Dugas, one day prior to the public announcement. Should she consider the fact that by purchasing the stock, the CFO essentially saved her job as well as allowing the drug to be affordable which would in turn potentially aid in saving others from leukemia? I do understand Beth's concerns. However, It is of my opinion that Beth did not act ethically, in this case. Aside from the fact that it took her two months to decide, her end decision was based off the concern for legal ramifications. Beth's basis for concern was focused on what she could be held accountable. She felt that what Roger did was ethical, which essentially blinded her ability to make decisions. Beth should have handled her discovery in a different way. Instead of Beth confronting Roger, she should have brought her suspicions to the audit committee. From here, they could have come up with an investigation plan. The investigation Get more content on HelpWriting.net
  • 20. St Catherines College Cambridge Essay Founded 1473 by Robert Wodelarke, Provost of King's College. Probably named after Saint Catharine of Alexandria. Previously known as Katharine Hall (1473–1860). Sister College – Worcester College Oxford. St Catharine's is universally referred to as 'Catz' and is just a two–minute walk from the market place. Facing Trumpington Street to the east, it has Corpus Christi directly opposite. To the north it joins King's College and sits in front of Queens' to the west. Indeed, in the past it rented land from Queens', which it finally purchased when both parties got fed up of renegotiating the lease. 'Catz' enjoys an excellent academic reputation, coupled with a fine sporting tradition that has seen it provide several members of the...show more content... By 1673 it was necessary for the college to start upgrading the site. The original crumbling stock was demolished and replaced with the more suitable current buildings. The Main Court is enclosed on three sides, with the open east side facing Trumpington Street, revealing the entire court to passers by. There have been several plans to build an east range but they have never materialised. This classical brick court was built by Robert Grumbold, between 1673 and 1697, and now mixes styles in an idiosyncratic way. The north range contains the old dining hall which was Gothicised by architect Fawcett in 1868. The adjoining plain chapel retains its original clumsy classical form. This unhinged mix has a definite appeal for students of the unusual. The library, built over the hall, was refitted in 1756 by Bishop Sherlock and contains the medical cabinet of former student Dr. John Addenbrooke, who went on to found the local Addenbrooke's Hospital. The west and south ranges are much more coherent, with neat classical proportions and decorative stone entrances to the stair wells, complete with columns and sweeping curvaceous top pieces. To the south Sherlock Court contains the oldest building on site, a small rambling black and white cottage built in the 1400's and purchased by Catherine's in 1871. Opposite is H. L. Mullett's 1936 retro Elizabethan John's Building, constructed in red Get more content on HelpWriting.net
  • 21. Cambridge Software Corporation Case Study Harvard Business School 9–191–072 Rev. June 17, 1993 Cambridge Software Corporation "If we don't decide soon, Paula, your people won't have time to make changes in the software and to write the documentation for the student version, and my people won't have time to publicize the software at colleges and with professors. It's already Thanksgiving; any further delay, and we won't be ready for the next academic year." Tony Atkinson, the new product manager at Cambridge Software Corporation (CSC) was meeting with Paula Stewards, vice president, Software Development, and Chuck Kennedy, CSC's president and chairman, in November 1989 to decide whether to offer multiple versions of Modeler, a new Lotus 1–2–3В®–compatible modeling software ...show more content... Taking heart from this success, CSC dedicated itself to developing software that, while specialized in application, was generic enough to be of wide appeal to the engineering community. All of the corporation's products had a serious limitation, however: they ran only on mini– and mainframe computers. CSC overcame this hurdle in 1983, when it hired Paula Stewards, a 20–year old engineering dropout, a microcomputer zealot, and a self–proclaimed "hacker." Stewards loved to develop computer–based analytical models but had little patience for "mainframe fogies." Kennedy, who had interviewed Stewards for a routine software job, was captivated by her passion for microcomputers; he hired her instead to convert CSC's best–selling commercial software–a program to test a structure's resilience against high winds for use on a personal computer. Stewards was highly successful in her effort: she completed the conversion on her own, in less than four months, and CSC sold six times as many copies of the new product as the old mainframe–based version. Stewards then began to argue for a total transformation of CSC. A child of the heyday of the mainframe, Kennedy was initially reluctant, but Stewards followed up success after success, and he had to give in. Stewards masterminded one other change. Until 1983, over 70% of CSC's revenues Get more content on HelpWriting.net
  • 22. ASSIGNMENT 1. AN ESSAY ON THE MEANING OF SUSTAINABLE DEVELOPMENT. Introduction: In this essay I will discuss what sustainable development means? I will also discuss weak and strong approaches to sustainability and how this is related to sustainable development. Finally I will discuss how Isaac Construction in Christchurch has adopted sustainable development practices. In order to somewhat understand what sustainable development means, you must first separate the two words and view them both individually. Development and sustainability discussion: Firstly, development can be seen as progress and growth which builds over time at both societal and individual levels. There are also three senses in which the word...show more content... 34). Strong sustainability as mentioned earlier in this essay is an environment–centred, balanced /sustained approach to the demands on Earths resources and for all human activities to be within the limitations of our natural eco–systems, and also to share those natural systems with other species (Phase2.org). In weak sustainability, Patterson states "manufactured capital can substitute for losses in natural capital" (p. 17), and also for that capital to be maintained from generation to generation so human society is economically sustainable (Patterson, M., 2002, p. 17). From the strong sustainability point of view this is negative. The perspective of strong sustainability is for natural capital to be maintained, because you can't produce manufactured capital without natural capital. Natural capital can perform many economic functions when it is maintained properly. Such as environmental eco–systems that support human life and the co–existence of other species. Through strong sustainability natural capital when maintained over numerous generations, allows everyone over time to have equal access. This is difficult to do, being able to maintain natural capital over multiple generations. It is much easier to maintain total capital and manufactured stock. This is reflected in present day society, with declining natural stocks but increased manufactured Get more content on HelpWriting.net