My talk from WordCamp Barcelona 2015 on the types of products marketing needs from them. Covering themes, plugins, custom integrations and where to find ideas.
18. Plugins
• Fixes a (big) problem
• Makes it easy
• Makes it pretty
• Is easy to work with
• Free trial + yearly payment plan
• Pricing for consultants
19. Solution: Theme Your Ontraport Smartform Plugin
Problem: Ugly order forms
Case study - IT Mooti
20. Solution: Theme Your Ontraport Smartform Plugin
Problem: Ugly order forms
Case study - IT Mooti
21. Solution: Theme Your Ontraport Smartform Plugin
Problem: Ugly order forms
Case study - IT Mooti
22. Solution: Theme Your Ontraport Smartform Plugin
Problem: Ugly order forms
Case study - IT Mooti
23. Case study - Wishlist member
Problem: Clients are using a more powerful
membership plugin than the built-in solution.
Solution: Make it work with the software
24. Case study - Deadline Funnel
Problem: Have a custom expiration timer for
managing Evergreen launches
Previous solution:
• Required simple custom coding and a lot of testing
• People had to click the link in their email, otherwise
they would be taken to an Error page
• Not user friendly. Barely any sale.
25. Case study - Deadline Funnel
Problem: Evergreen launch timer
Solution: Design + functionality
26. custom solutions
• Problem - the opt-in forms code is slowing
down the client’s website.
• Solution - Build a custom API that is loading
less js scripts and should speed up the
website significantly.
27. custom solutions
• Problem - the opt-in forms code is slowing
down the client’s website.
• Solution - Build a custom API that is loading
less js scripts and should speed up the
website significantly.
28. custom solutions
• Problem - the opt-in forms code is slowing
down the client’s website.
• Solution - Build a custom API that is loading
less js scripts and should speed up the
website significantly.