Sladjana Starcevic, Ph.D.

branding consumer behavior marketing licnost brenda ponasanje potrosaca imidz brenda brand management vrednost brenda brand image propaganda marketing and advertising diferenciranje brenda advertising advertising history consumer psychology percepcija potrosaca licni koncept brend marketing generations millennial statistics millennial trends millennial travel millennials traits millennials characteristics travel millennials generation millennials tourism marketing travel and tourism tourism brandpersonality measuring brand personality fivefactormodel personal traits bigfive jenifferaaker aaker brand personality brand as person personality marketing history ancient greece old civilizations branding history brand economics mesopotamia babylon ancient egypt ancient world ancient china vrednost brenda za potrosace vrednost brenda za kompaniju vrijednost brenda brand equity kapital brenda imovina brenda interbrend procena vrednosti brenda potrosaci i brendovi procena vrednosti brenda procena brenda goodwill gudvil brend ekviti metodologija procene vrednosti brenda neopipljiva imovina trzisna vrednost brenda brendovi markiranje esp psihologija potrosaca usp nastanak brendova prvi brendovi istorija brendova five factor model stavovi potrosaca petofaktorski model licnosti merenje stavova potrosaca licnost potrsoaca licnost celebrity endorsement advertising uticaj poznatih licnosti brand image and celebrity brand awareness and brand image reklame efektivnost oglasavnja celebrity endorsement model podudarnosti poznate licnosti i brenda poznate licnosti i brendovi model atraktivnosti izvora poznate licnosti u reklami model kredibiliteta izvora reklame i poznate licnosti advertising and media arketing razvoj propagande oglašavanje pr and advertising istorija reklame ekonomska propaganda advertsising evolutioon istorija propagande advertising development marketing research razvoj reklame imidz marke simbolizam marke simbolicki imidz imidž brenda definicija imidža marke value definicija imidza marke imidž marke funkcionalna komponenta imidza simbolicka komponenta imidza vrednost brenda za potrosaca brand community izgradnja imidza vrednost marke and komponente imidza soccer muskraci u reklami bredniranje oglasavanje stereotipi u oglasavanju muskarci i zene u reklamama zene u reklami subliminalne poruke uticaj reklame percepcija reklame podsvest subliminal effect subliminalna percepcija subliminal perception manipulisanje potrosacima consumer perception subliminal advertising psihologija reklame skriveni ubedjivaci subliminalna propaganda subliminalno zavodjenje subliminal vance packard podsvest potrosaca podsvesne poruke determinante ponasanja potrosaca licnost potrosaca licni imidz ponasanje potrosca faktori koji uticu na ponasanje potrosaca