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Deﬁne your target users
1. Picture a portrait of your
2. Write some facts
demographic, be speciﬁc
3. Brainstorm their behaviour,
how are they solving
4. Validate! could enough
people like this exist? if not
re-do your work
Unique Value Propositions
• Imagine it’s time to launch your product. What is the ﬁrst
announcing tweet you will send out?
• Writing that can help the team focus their strategy in 140
characters… or less.
Envision the uses
Determine if it’s a tier 1 problem or not!
• Design sprints are a framework to
solve and test design problems in
• Adapted by Google UX teams,
Google Ventures and Google X
• The sprint gives teams a shortcut
to learning without building and
• Ensure the design is simple
enough for your audience
8 ideas in 5 min
Share storyboard on the
whiteboard, do voting on
best ideas, decide what to
1 big ideas in 5 min 1 storyboard in 5 min
Prototype and validate methods
Create a real-looking version of storyboard and show it to users tomorrow.
Measure what matters
• Focus on people, validation customer feedback, did
they use the app? does app do what they need it to?
• Think how to measure when writing features
• Use the product regularly as users, break the
• Do retrospective every month
Measure what mattersPrioritise your release
Still the same Formula
but more challenging!
Business development is important
Lets raise some money
Hiring ﬁrst product manager
Understand user behaviour
• Kill it: admit defeat, and start
to remove it from your product.
• Increase the adoption rate:
get more people to use it.
• Increase the frequency: get
people to use it more often.
• Deliberately improve it: make
it quantiﬁably better for those
who use it.
qualitative survey and in-site analytics
Prioritise through a roadmap
Deﬁne the theme for next 2-3 months
Breakdown roadmap into concrete release markers
Rarely say yes to feature
• Does it ﬁt your vision?
• Will it improve, complement or
innovate on the existing
• Does it grow the business?
• Will it generate new meaningful
Three buckets of
• Metrics movers
• Customer requests
• Innovation ideas
Measure your app
• Do more A/B testing i.e compare recommendation
algorithm, headline testing
• Deﬁne metrics you want to track and start collecting
data from your app
• User activation, analyse why users are happy and
some come never again
Tools to make life easier
• Manage task list, workﬂowy, evernote
• Wireframe and prototype, lucidchart, invision, moqups
• Track development status, pivotal tracker, asana
• User feedback, uservoice, survey monkey, intercom
• Analytics, google analytics, mixpanel, appsﬂyer, optimizely
• PM job role https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec
• UX as a stack http://www.slideshare.net/intelleto/designing-with-lean-ux-rapid-product-
• Design Sprint Google https://www.gv.com/lib/the-product-design-sprint-understandday-1
• Lean canvas http://leanstack.com/why-lean-canvas/
• Hiring Product Manager http://iamnotaprogrammer.com/what-does-a-product-manager-
• Prioritisation tips, three features bucket http://blog.adamnash.com/2009/07/22/guide-to-
• Prioritisation tips, rarely saying yes https://blog.intercom.io/rarely-say-yes-to-feature-
• Understand user behaviour https://blog.intercom.io/before-you-plan-your-product-roadmap/