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Notas do Editor

  • Clams. Dinero. Benjamins. It’s all about the money as Nucky Thompson likes to say.
  • Not necessarily a bad thing, but plenty of web (inclusive of mobile) companies are looking to generate ad revenue without a full strategy.
  • There are a lot of marketing and advertising technology companies who would like to help you drive advertising dollars. It’s only getting worse.
  • Two ways to generate revenue from advertising: the old-school way but relationship driven (human led) and the newer friction-less programmatic way (via API’s)
  • Direct relationships are always best because it removes friction. Generate relationship + keep majority of dollars.
  • Anytime there is a middleman, the middleman is compensated in some capacity. Also, the middleman might remove the relationship between the advertiser + publisher.
  • The cost of friction is FOCUS. Friction allows you to concentrate on other things which might be right for an early stage company who needs to ship product.

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