1.
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"Building a website that
converts visitors
into customers"

2.
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Topics Covered
1) Discover what website usability really means
2) How to test whether your site is easy to use or not
3) When do you need a substantial redesign
4) Understanding how Conversion Rate Optimisation
(CRO) works

3.
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 Server uptime
 Broken links
 Mobile responsiveness
Availability and Accessibility

4.
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 Simplicity
 Familiarity
 Consistency
 Guidance
 Direct feedback
 Good information
architecture
Clarity

5.
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Learnability

6.
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Credibility

7.
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Relevancy

8.
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 Site load‐time is reasonable
Adequate text‐to‐background contrast
Font size/spacing is easy to read
Flash & add‐ons are used sparingly
Images have appropriate ALT tag
 Site has custom not‐found/404 page
 Main navigation is easily identifiable
Navigation labels are clear & concise
Number of buttons/links is reasonable
 Company logo is linked to home‐page
Links are consistent & easy to identify
 Site search is easy to access
Accessibility Identity

9.
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Company logo is prominently placed
 Tagline makes company’s purpose clear
 Home‐page is digestible in 5 seconds
Clear path to company information
Clear path to contact information
 Major headings are clear & descriptive
 Critical content is above the “fold”
 Styles & colors are consistent
Emphasis (bold, etc.) is used sparingly
 Ads & pop‐ups are unobtrusive
Main copy is concise & explanatory
URLs are meaningful & user‐friendly
HTML page titles are explanatory
Navigation
Content

10.
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 Your website looks and feels outdated
 Your website is difficult to navigate
 Your website is not optimised for SEO
 Your website has slow performance
 Your website is not mobile friendly
 Your website is hard to keep updated
 Your website does not represent your business anymore
When you have to redesign your website

11.
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Conversion Rate Optimization is the practice of increasing
the amount of online sales and leads on a website, without
increasing the amount of web visitors.
Conversion Rate Optimization

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13.
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14.
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15.
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