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Using Social Media
to grow your business

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Topics Covered
1) Understanding what Social Media is and isn’t
2) The advantages of Social Media Marketing
3) Tracking the online conversation
4) The main social media tools
5) Building an effective Social Media presence
6) Converting Social Media activity into leads and sales

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What is Social Media?
This new form of media makes the
transfer of text, photos, audio, video,
and information in general increasingly
fluid among internet users.
Social Media has relevance not only for
regular internet users, but business as
well.
Social media refers to the means of
interactions among people in which
they create, share, and/or exchange
information and ideas in virtual
communities and networks.

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Traditional Vs. Social Media

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 You can get exposure to Quora’s 2.5 million
monthly visitors worldwide.
 You can demonstrate your expertise on
almost any topic.
 You can get insights from experts in any
industry.
 You can give direct answers to anyone asking
about your business, products, or services.
 You can share content from other websites
(including your own) in topic-focused boards
on your profile.

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 Cost related
 Social Interaction
 Interactivity
 Targeted Marketing
 Customer Service

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 First thing. Head over to Google Alerts and enter the keywords you want to
monitor. This is the easy one.
 Then do the same over at Socialmention Alerts. An easy one too. However,
these first two ones are a little bit slow so continue reading.
 Register an account on Netvibes.com and once your done keep that Internet
browser window open.
 Open one more window
 In the new window, go to socialmention.com and perform a search on the
keywords (for example the name of your brand) you want to track.
 Once you have gotten your result. Look for the orange RSS icon in the top right
corner. Click the RSS Feed icon.
 Now select the link in your web browser and copy
 Switch back to the window where you have your new Netvibes.com page.
 In the top, press new Tab and name it with the keyword you searched for.
 In the top left, click the green button ‘Ad Content’ and choose Ad a Feed in the
drop down menu.
21 Steps on How to Monitor Your Brand Online and Keep Track of the
Conversation

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 Place your marker in the field that says ‘Enter a feed address or website URL for
auto detection’ and paste
 Press the button Add Feed besides your pasted link.
 Now press the little green button that says ‘add’ and you search result will be
displayed in the bottom field below the Tab that you just named.
 Switch windows and perform the same search in Socialmention but this time click
the tab Microblogs above the search field
 Redo the entire process and you have added your next search.
 Once you are done you should have searches in each and every area from the web.
 Now Switch window back to the one with Social Mention and go to Icerocket.com
 On Icerocket you will find the RSS results to the left.
 Now perform the same process except for creating new tabs in Netvibes.
 Once done, go to Twingly.com and perform the same searches on both Blogs and
Microblogs.
 Last thing to do. Go to the preferences of your internet browser and change your
startpage to netvibes.com
21 Steps on How to Monitor Your Brand Online and Keep Track of the
Conversation

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Social Media Tools

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Building an effective Social Media presence
 Research where your customers are
 Set up your profiles on the social media sites that your prospects
and customers are on
 Brand your profile
 Import your email contacts and follow all your customers, past
and present
 Spruce your blog up (you’re going to need some content to share
on your social sites)
 Set up your listening posts
 Sequence your content and schedule it for distribution across the
social channel of choice
 Think and Focus on Visuals

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Converting Social Media activity into leads and sales
 Audit
 Target, Target, Target!
 Leverage Existing Databases
 Content Marketing on Steroids
 Decision Maker’s neeDs

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Coming Up
How to get to
the top of the
search engines (SEO)