1 introduction to digital marketing

1 introduction to digital marketing
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 1 Introduction to digital Marketing
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 2 Topics Covered 1) What is Digital Marketing 2) Overview of Digital Marketing 3) Why Digital Marketing is important in Indian Context 4) How Marketing is changed with Digital Marketing 5) Key Metrics and Trends of Digital Marketing
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 3 What is Digital Marketing
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 4 Let’s Understand why Digital Marketing is important Why are people going online?  For information on a new product, service or location  If they have a question  If they are looking for help  If they want more information on certain individuals or organizations With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small businesses that wants to trade online and make a name for themselves on the web. The web is crowded with information. If you have a website, can these people reach you that are searching the web for answers?
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 5  Website design (user experience)  Search engine optimization (SEO)  Pay per click (PPC)  Social media marketing (SMM)  Email marketing  Display advertising (banner ads)  Affiliate marketing  Content marketing  Online reputation management (ORM) Overview of Digital Marketing
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 6 Over traditional marketing * Digital Marketing is MORE BENEFICIAL  Puts the consumer in control  Provides convenience  Increases satisfaction  Drives brand loyalty  Reduces the selling cycle  Reduces the cost of sales  Builds your brand  Provides targeted results  It is measurable  Cost effective
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 7 Why Digital Marketing is important in Indian Context
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 8 Indian Internet Stats
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 11
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 12 Because People have changed!!! You might think that the basic rules of marketing don’t need to change because people don’t change. But people have changed. In three significant ways, your potential customers are different. First, they don’t see themselves as passive consumers. They don’t expect to call your toll free help line and be placed on hold forever. They expect to get the attention of someone on Twitter or Facebook NOW. And if not, they will get the attention of plenty of others about their problems. Second, their attention spans are shorter. Attention marketing is where there is hope. You can’t just be providing a wonderful product anymore. You have to use your platform as a business to make their lives more meaningful. Third, they don’t see themselves as the targets that marketing people have traditionally seen them as. They see themselves as people with innumerable options. They’ll call you when they decide. How Marketing is changed with Digital Marketing
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 13 Even the Four P’s of marketing have changed Brian Fetherstonhaugh of Ogilvy One has spoken and written about how marketing is no longer about Product, Place, Price and Promotion But it is about Experience Everyplace Exchange Evangelism Well, if the Four Ps of marketing have changed, then the textbooks need to be rewritten.
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 14  When we started using the phone instead of the letter, or mobile phone instead of the land line, our lives changed in significant ways  New communication tools have meant lost industries and jobs as well as new opportunities  The same is and will be true in marketing so we should not deny the major changes that face us How Marketing is changed with Digital Marketing So are you feeling dejected, No you should not
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 15 Marketers Understood this Phenomenon
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 21 Digital Marketing Trends - 2014  Location-based Marketing Makes use of GPS technology to deliver multimedia content tailored to the geographical location straight to the potential customer’s mobile device.  Social Media Diversification It’s no longer only Facebook, Twitter, YouTube, and LinkedIn. Though these are the most popular, networks such as Pinterest, Google+, and Instagram are on the surge too.  Content Curation Data is filtered and customized information platforms are curated by users according to their needs.  More Video Marketing Videos can convey a message ten times more powerfully than text content, though persuasive content is in a much higher league. Video marketing is already popular but it will get more so in 2014.
10/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 22 Coming Up Using Social Media to grow your business

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