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How to Kickstart your Online Marketing - When you don't know what to do

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How to Kickstart your Online Marketing - When you don't know what to do

  1. 1. Dhawal Damania, Growth Hacker Action Point Guide to kick-start your digital marketing when you don’t know what to do
  2. 2. • Get your Analytics Right! • SEO - Top Rankings on Google • Content Marketing • Social Media • EDM and Increase the number of website subscribers • Affiliate Marketing • Increase Basket Size + Number of Quotes Generated • Reduce Cart Abandonment • Get Google Trusted Stores on the website • Get Reviews – Feedback system • Increase conversion rate • Reduce customer service – help related calls by implement an online knowledge base • Enhance product affinity (cross – sell / up – sell) • Competitive pricing Top Strategies to Focus on
  3. 3. On Page SEO • Content Creation • Interlinking • Blogs • Page titles • Meta Descriptions • Meta Tags • URL Structure • Body Tags • Image SEO • Website loading times SEO - Top Rankings on Google
  4. 4. • 60 - 70% of the non-technical business online don’t have analytics setup correctly. If you can’t measure it, you can’t improve it. • Don’t rely just on Google Analytics, there are various tools to achieve various results, Mixpanel, piwik etc. Get your Analytics Right
  5. 5. Local SEO • Reviews • Local listings – Free / Paid • Local Directory Submissions • MOZ Subscription SEO - Top Rankings on Google
  6. 6. On Page SEO • Content Creation • Interlinking • Blogs • Page titles • Meta Descriptions • Meta Tags • URL Structure • Body Tags • Image SEO • Website loading times SEO - Top Rankings on Google
  7. 7. • Create 15-20 blog articles monthly • Creating 20 articles for guest posting and link back • Creating PDF / PPT and sharing them on LinkedIn / Slideshare • Website Product videos • How-to Videos • Tutorial guides • Create infographics – Sharable content • Hosting a Webinar – office furniture experts • Testimonials from the customers • Create landing pages • Blogger Out reach • Giveaway • Reviews • Link Baits Content Marketing
  8. 8. LinkedIn • LinkedIn Sponsored updates - Sponsored updates provide a better way to put your content in front of key influencers and decision makers on LinkedIn • add photos, videos, linked articles with images, screenshots or even infographics and SlideShare presentations • Networking with people • Discussion group participation • Tag Connections in posts • Focus on some groups to start with • Header image with a compelling image with a CTA • Create a pitch in the company description • Blogs, Infographics etc updates related to office furniture business • Developing and sharing content on LinkedIn • InMails • LinkedIn Groups – Contribute to groups in your domain Social media
  9. 9. Facebook • Share your projects – testimonials – make a case study, make a video • Share blog posts • Share tips in your industry • Interlinking posts from other networks • Facebook Offers • Customer support • Environmental images • Inspiration • Interesting niche related articles • Videos – How to’s – direct upload to facebook > views as opposed to the links • Ads- Retargetting and regular ads to target decision makers Social media
  10. 10. Twitter • Following / follow back people in the niche • RTs and sharing content • Hashtaging keywords • Generate leads • Sharing interesting content • Connect with industry people • Create lists on twitter, to target specific users – • Favourite good content and mentions • Customer support on twitter • Lead Gen Cards • Connect Instagram to post photos • Use tracking URL • Tag people in the images Social media
  11. 11. Google+ • Blog Article’s links • Interesting furniture related articles • Hashtag • Google+ Review • Adding people to circles • Comment • Discussion • Cross promote • Create hangouts with suppliers • Hangout on air (webinars) Social media
  12. 12. • Popups to get • Price drops • Coupon Codes • Competitions • New product releases • Industry news • Tips and tricks • First order discount to use on the website with Facebook /twitter / pinterest google+ like box • Exclusive giveaways for subscribers – post them on social media / blog • In line Subscription form – below product page • Run a contest – Giveaway – ask for emails • Add number of subscribes to social proof – “5000+ sign ups already “ • Retargeting ads to offer 10% discount if they subscribe to email – Acquisition cost will be about .1 to .5 per acquisition – requires landing page • A contest to win gadgets etc every month from the draw of subscribers • Email Conceptualization, graphics, content creation, format/design, schedule, track report • Drip Campaigns EDM – Email Marketing
  13. 13. • Creating a new channel for people to make money out of selling your products / services– commission based • Daily deal sites • Coupon sites • Creating Creatives • Affiliate Publisher Interactions • Setup TOS • Affiliate payout Affiliate Marketing
  14. 14. • Free Shipping over a certain amount • Discount Codes • Buy $X worth products get 10% discount, $X+X– 20% • Personalised coupons • Bundled product discount • Re-design up-sell / cross-sell • 10% Cash backs for the next purchase • Coupons popup to do certain tasks to get discounts (like us on facebook, leave a review etc) Increase Basket Size / No. Of Quotes
  15. 15. • Takes 7x more to acquire a new customer than to retain a customer • Everything from basket Size Increase • Dynamic Retargetting using Adroll- Adwords • Emails with coupon to come back and buy • Cart abandonment tools – like barilliance etc. • Include Security proofing • Guarantee delivery at a certain date Cart Abandonment
  16. 16. • Increase the sales to 200 a month • Sell in products which move quickly – best option for consistent sale numbers • Cart Abandonment and Increase basket size steps • Offer incentive to buy Google Trusted Stores
  17. 17. • Implement automatic feedback system - eg. Trustpilot • Sales / operation teams to get in touch with the customers to get review ratings about the website / service • Google+ Local Listing review Reviews / Feedback system
  18. 18. • A/B Testing • Create Landing Pages for Ads to achieve 1 specfic Goal – eg. Lead Gen • Make product page / Category page more compelling • Build trust, explain the benefits right away– push a deal top bar with money back guarantee, return policy – Quick Shipping etc [proven data increase sale upto 400%] • Customer testimonial / review on the product page • Video showcase for all products • Popup to segment users to go to various part of the sites according to their functional role • Content creation for all of the above Increase Conversion rate
  19. 19. • Reduce help related calls by implement an online knowledge base • Build an online knowledge base for content marketing • To reduce support calls to the website • Create instruction content – slide shows, video, document for assembly etc • Create evergreen solutions for general issues Reduce Customer Service Hit Rate
  20. 20. • Enhance or deduce a way to create worthly cross-sell / up sell Enhance Product Affinity (Cross/Upsell)
  21. 21. • Use tools like price2spy to ensure we are at the lowest or the most competitive prices Competitive Pricing
  22. 22. Need a Comprehensive strategy, have a question? Or need a helping hand with your digital marketing effort? I have helped more than 200+ startups across the world grow from single person businesses to well funded ones Email me: dhawaldamania@gmail.com

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