SlideShare uma empresa Scribd logo
1 de 77
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
The Culture Map
Outcomes
Behaviors
Levers
(stated)
Levers
(unstated)
The Culture Map
Outcomes
Behaviors
Levers
(stated)
Levers
(unstated)
Drive
innovation
Current State
The Culture Map
Outcomes
Behaviors
Levers
(stated)
Levers
(unstated)
SLOW. Lots of
waiting
Drive
innovation
Customer
validation
VERYLATE
Current State
The Culture Map
Outcomes
Behaviors
Levers
(stated)
Levers
(unstated)
SLOW. Lots of
waiting
Drive
innovation
Inertia,
frustration
Customer
validation
VERYLATE
Current State
Deep detail
prematurely Stalling
Seeking
approval, not
insight
Too technical
The Culture Map
Outcomes
Behaviors
Levers
(stated)
Levers
(unstated)
SLOW. Lots of
waiting
Drive
innovation
Inertia,
frustration
Customer
validation
VERYLATE
Current State
Deep detail
prematurely
Passing the
exams
Stalling
Seeking
approval, not
insight
Too technical
Reward
hardware
sales
The Culture Map
Outcomes
Behaviors
Levers
(stated)
Levers
(unstated)
SLOW. Lots of
waiting
Drive
innovation
Inertia,
frustration
Customer
validation
VERYLATE
Cultureof
consensus
Just get stuff
out there!
Current State
Deep detail
prematurely
Passing the
exams
Stalling
Seeking
approval, not
insight
Too technical
Reward
hardware
sales
Engineering
anxiety Technical
focusJapan-Europe
culture
differences
Customer
research
skepticism
55
Current State Culture Map Desired State Culture Map
The Culture Map
Outcomes
Behaviors
Levers
(stated)
Levers
(unstated)
SLOW. Lots of
waiting
Drive
innovation
Inertia,
frustration
Customer
validation
VERY LATE
Cultureof
consensus
Just get stuff
out there!
Desired State
Deep detail
prematurely
Passing the
exams
Stalling
Seeking
approval, not
insight
Too technical
Reward
hardware
sales
Engineering
anxiety Technical
focusJapan-Europe
culture
differences
Customer
research
skepticism
The Culture Map
Outcomes
Behaviors
Levers
(stated)
Levers
(unstated)
SLOW. Lots of
waiting
Drive
innovation
Inertia,
frustration
Customer
validation
VERY LATE
Cultureof
consensus
Just get stuff
out there!
Desired State
Deep detail
prematurely
Passing the
exams
Stalling
Seeking
approval, not
insight
Too technical
Reward
hardware
sales
Engineering
anxiety Technical
focusJapan-Europe
culture
differences
Customer
research
skepticism
FAST
Early
customer
validation
The Culture Map
Outcomes
Behaviors
Levers
(stated)
Levers
(unstated)
SLOW. Lots of
waiting
Drive
innovation
Inertia,
frustration
Customer
validation
VERY LATE
Cultureof
consensus
Just get stuff
out there!
Desired State
Deep detail
prematurely
Passing the
exams
Stalling
Seeking
approval, not
insight
Too technical
Reward
hardware
sales
Engineering
anxiety Technical
focusJapan-Europe
culture
differences
Customer
research
skepticism
FAST
Early
customer
validation
Confident
decision
making
Balance
technical and
customer
Steady
progress
A languageof
the customer
The Culture Map
Outcomes
Behaviors
Levers
(stated)
Levers
(unstated)
SLOW. Lots of
waiting
Drive
innovation
Inertia,
frustration
Customer
validation
VERY LATE
Cultureof
consensus
Just get stuff
out there!
Desired State
Deep detail
prematurely
Passing the
exams
Stalling
Seeking
approval, not
insight
Too technical
Reward
hardware
sales
Engineering
anxiety Technical
focusJapan-Europe
culture
differences
Customer
research
skepticism
FAST
Early
customer
validation
Confident
engineers
Customer
focusExperimental
culture
Confident
decision
making
Balance
technical and
customer
Steady
progress
A languageof
the customer
The Culture Map
Outcomes
Behaviors
Levers
(stated)
Levers
(unstated)
SLOW. Lots of
waiting
Drive
innovation
Inertia,
frustration
Customer
validation
VERY LATE
Cultureof
consensus
Just get stuff
out there!
Desired State
Deep detail
prematurely
Passing the
exams
Stalling
Seeking
approval, not
insight
Too technical
Reward
hardware
sales
Engineering
anxiety Technical
focusJapan-Europe
culture
differences
Customer
research
skepticism
Redesign
exam?
HW, SWand
service sales
FAST
Early
customer
validation
Confident
engineers
Customer
focus
Simple ruleof
meeting
Experimental
culture
Confident
decision
making
Balance
technical and
customer
Steady
progress
A languageof
the customer
61
Current State Culture Map Desired State Culture Map
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77

Mais conteúdo relacionado

Mais procurados

How to Integrate UX and Agile
How to Integrate UX and AgileHow to Integrate UX and Agile
How to Integrate UX and Agile
UserZoom
 
Extended Project Presentation
Extended Project PresentationExtended Project Presentation
Extended Project Presentation
Jill Allden
 

Mais procurados (20)

A guide to service blueprinting by Adaptive Path
A guide to service blueprinting by Adaptive PathA guide to service blueprinting by Adaptive Path
A guide to service blueprinting by Adaptive Path
 
UX Research by Lisandra Maioli
UX Research by Lisandra MaioliUX Research by Lisandra Maioli
UX Research by Lisandra Maioli
 
Design thinking process explained
Design thinking process explained Design thinking process explained
Design thinking process explained
 
How to Integrate UX and Agile
How to Integrate UX and AgileHow to Integrate UX and Agile
How to Integrate UX and Agile
 
Lean UX
Lean UXLean UX
Lean UX
 
Moving Motivators
Moving MotivatorsMoving Motivators
Moving Motivators
 
Service Design Introduction
Service Design IntroductionService Design Introduction
Service Design Introduction
 
Sung Woo Kim: Citizen Engagement in policy design
Sung Woo Kim: Citizen Engagement in policy designSung Woo Kim: Citizen Engagement in policy design
Sung Woo Kim: Citizen Engagement in policy design
 
Design Thinking Sprint (3 Hours)
Design Thinking Sprint (3 Hours)Design Thinking Sprint (3 Hours)
Design Thinking Sprint (3 Hours)
 
UX Research - The Most Powerful Tool in Your Kit
UX Research - The Most Powerful Tool in Your KitUX Research - The Most Powerful Tool in Your Kit
UX Research - The Most Powerful Tool in Your Kit
 
Crash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeetsCrash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeets
 
Design for Social Innovation A Brief Overview
Design for Social Innovation A Brief OverviewDesign for Social Innovation A Brief Overview
Design for Social Innovation A Brief Overview
 
LEGO® Serious Play®. How To Solve Your Business Challenges Playfully
LEGO® Serious Play®. How To Solve Your Business Challenges PlayfullyLEGO® Serious Play®. How To Solve Your Business Challenges Playfully
LEGO® Serious Play®. How To Solve Your Business Challenges Playfully
 
Szkolenie UX: nawigacja, formularze, tabele
Szkolenie UX:  nawigacja, formularze, tabeleSzkolenie UX:  nawigacja, formularze, tabele
Szkolenie UX: nawigacja, formularze, tabele
 
27 Tendencias en eCommerce Post-Pandemia
27 Tendencias en eCommerce Post-Pandemia27 Tendencias en eCommerce Post-Pandemia
27 Tendencias en eCommerce Post-Pandemia
 
Personas Bootcamp - Where Product Meets User Needs
Personas Bootcamp - Where Product Meets User NeedsPersonas Bootcamp - Where Product Meets User Needs
Personas Bootcamp - Where Product Meets User Needs
 
The business value of UX/UI
The business value of UX/UI The business value of UX/UI
The business value of UX/UI
 
Service Design Doing
Service Design DoingService Design Doing
Service Design Doing
 
Mapping Experiences - Workshop Presentation
Mapping Experiences - Workshop PresentationMapping Experiences - Workshop Presentation
Mapping Experiences - Workshop Presentation
 
Extended Project Presentation
Extended Project PresentationExtended Project Presentation
Extended Project Presentation
 

Destaque

Crosslinguistic influence
Crosslinguistic influenceCrosslinguistic influence
Crosslinguistic influence
CameliaN
 
Capas de enlace y red
Capas de enlace y redCapas de enlace y red
Capas de enlace y red
efrainnueve2
 

Destaque (20)

The connected company
The connected companyThe connected company
The connected company
 
A marketers tour of Timeline and Pages
A marketers tour of Timeline and PagesA marketers tour of Timeline and Pages
A marketers tour of Timeline and Pages
 
Woody Goulart presentation 10-10-15 Las Vegas, NV
Woody Goulart presentation 10-10-15 Las Vegas, NVWoody Goulart presentation 10-10-15 Las Vegas, NV
Woody Goulart presentation 10-10-15 Las Vegas, NV
 
Socialtext Motley Fool's Social Intranet is Jingle
Socialtext Motley Fool's Social Intranet is JingleSocialtext Motley Fool's Social Intranet is Jingle
Socialtext Motley Fool's Social Intranet is Jingle
 
Towards the intranet of the future
Towards the intranet of the futureTowards the intranet of the future
Towards the intranet of the future
 
Using your Intranet to boost Employee Engagement
Using your Intranet to boost Employee EngagementUsing your Intranet to boost Employee Engagement
Using your Intranet to boost Employee Engagement
 
Strategy for Social Intranet Success
Strategy for Social Intranet SuccessStrategy for Social Intranet Success
Strategy for Social Intranet Success
 
Build Self-confidence: Here are 23 Ways to help You to be Super Confident!
Build Self-confidence: Here are 23 Ways to help You to be Super Confident!Build Self-confidence: Here are 23 Ways to help You to be Super Confident!
Build Self-confidence: Here are 23 Ways to help You to be Super Confident!
 
Crosslinguistic influence
Crosslinguistic influenceCrosslinguistic influence
Crosslinguistic influence
 
Cultural Mapping
Cultural MappingCultural Mapping
Cultural Mapping
 
Culture mapping: Space and place
Culture mapping: Space and placeCulture mapping: Space and place
Culture mapping: Space and place
 
Collaboration on the Intranet: Keynote at Interaction 2013 Conference in Lond...
Collaboration on the Intranet: Keynote at Interaction 2013 Conference in Lond...Collaboration on the Intranet: Keynote at Interaction 2013 Conference in Lond...
Collaboration on the Intranet: Keynote at Interaction 2013 Conference in Lond...
 
Racismo moderno
Racismo modernoRacismo moderno
Racismo moderno
 
Tarea1
Tarea1Tarea1
Tarea1
 
Tarea1
Tarea1Tarea1
Tarea1
 
Tarea1
Tarea1Tarea1
Tarea1
 
Las tic y la enseñanza
Las tic y la enseñanzaLas tic y la enseñanza
Las tic y la enseñanza
 
Tarea1
Tarea1Tarea1
Tarea1
 
Capas de enlace y red
Capas de enlace y redCapas de enlace y red
Capas de enlace y red
 
Concursal 3.0
Concursal 3.0Concursal 3.0
Concursal 3.0
 

Mais de Dave Gray

Mais de Dave Gray (13)

Berlin 2017 Podojo Talk
Berlin 2017 Podojo TalkBerlin 2017 Podojo Talk
Berlin 2017 Podojo Talk
 
The browser and the book
The browser and the bookThe browser and the book
The browser and the book
 
XPLANE is hiring!
XPLANE is hiring!XPLANE is hiring!
XPLANE is hiring!
 
Culture and change for thought summit 2015
Culture and change for thought summit 2015Culture and change for thought summit 2015
Culture and change for thought summit 2015
 
Change checklist
Change checklistChange checklist
Change checklist
 
Squiggle birds
Squiggle birdsSquiggle birds
Squiggle birds
 
Liminal thinking video
Liminal thinking videoLiminal thinking video
Liminal thinking video
 
When service design meets the connected company
When service design meets the connected companyWhen service design meets the connected company
When service design meets the connected company
 
UX Framework
UX FrameworkUX Framework
UX Framework
 
Free the facts
Free the factsFree the facts
Free the facts
 
The unbook
The unbookThe unbook
The unbook
 
What is language?
What is language?What is language?
What is language?
 
Lenguaje visual
Lenguaje visualLenguaje visual
Lenguaje visual
 

Último

Agile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxAgile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptx
alinstan901
 
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTECAbortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Riyadh +966572737505 get cytotec
 

Último (20)

Continuous Improvement Posters for Learning
Continuous Improvement Posters for LearningContinuous Improvement Posters for Learning
Continuous Improvement Posters for Learning
 
Call Now Pooja Mehta : 7738631006 Door Step Call Girls Rate 100% Satisfactio...
Call Now Pooja Mehta :  7738631006 Door Step Call Girls Rate 100% Satisfactio...Call Now Pooja Mehta :  7738631006 Door Step Call Girls Rate 100% Satisfactio...
Call Now Pooja Mehta : 7738631006 Door Step Call Girls Rate 100% Satisfactio...
 
Reviewing and summarization of university ranking system to.pptx
Reviewing and summarization of university ranking system  to.pptxReviewing and summarization of university ranking system  to.pptx
Reviewing and summarization of university ranking system to.pptx
 
Imagine - HR; are handling the 'bad banter' - Stella Chandler.pdf
Imagine - HR; are handling the 'bad banter' - Stella Chandler.pdfImagine - HR; are handling the 'bad banter' - Stella Chandler.pdf
Imagine - HR; are handling the 'bad banter' - Stella Chandler.pdf
 
Disrupt or be Disrupted - Kirk Vallis.pdf
Disrupt or be Disrupted - Kirk Vallis.pdfDisrupt or be Disrupted - Kirk Vallis.pdf
Disrupt or be Disrupted - Kirk Vallis.pdf
 
GENUINE Babe,Call Girls IN Baderpur Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Baderpur  Delhi | +91-8377087607GENUINE Babe,Call Girls IN Baderpur  Delhi | +91-8377087607
GENUINE Babe,Call Girls IN Baderpur Delhi | +91-8377087607
 
BDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 99 Noida Escorts >༒8448380779 Escort Service
 
Intro_University_Ranking_Introduction.pptx
Intro_University_Ranking_Introduction.pptxIntro_University_Ranking_Introduction.pptx
Intro_University_Ranking_Introduction.pptx
 
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
Call now : 9892124323 Nalasopara Beautiful Call Girls Vasai virar Best Call G...
 
Empowering Local Government Frontline Services - Mo Baines.pdf
Empowering Local Government Frontline Services - Mo Baines.pdfEmpowering Local Government Frontline Services - Mo Baines.pdf
Empowering Local Government Frontline Services - Mo Baines.pdf
 
Agile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptxAgile Coaching Change Management Framework.pptx
Agile Coaching Change Management Framework.pptx
 
Peak Performance & Resilience - Dr Dorian Dugmore
Peak Performance & Resilience - Dr Dorian DugmorePeak Performance & Resilience - Dr Dorian Dugmore
Peak Performance & Resilience - Dr Dorian Dugmore
 
Construction Project Management | Coursera 2024
Construction Project Management | Coursera 2024Construction Project Management | Coursera 2024
Construction Project Management | Coursera 2024
 
Continuous Improvement Infographics for Learning
Continuous Improvement Infographics for LearningContinuous Improvement Infographics for Learning
Continuous Improvement Infographics for Learning
 
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTECAbortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC
 
Day 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC BootcampDay 0- Bootcamp Roadmap for PLC Bootcamp
Day 0- Bootcamp Roadmap for PLC Bootcamp
 
Dealing with Poor Performance - get the full picture from 3C Performance Mana...
Dealing with Poor Performance - get the full picture from 3C Performance Mana...Dealing with Poor Performance - get the full picture from 3C Performance Mana...
Dealing with Poor Performance - get the full picture from 3C Performance Mana...
 
Imagine - Creating Healthy Workplaces - Anthony Montgomery.pdf
Imagine - Creating Healthy Workplaces - Anthony Montgomery.pdfImagine - Creating Healthy Workplaces - Anthony Montgomery.pdf
Imagine - Creating Healthy Workplaces - Anthony Montgomery.pdf
 
Becoming an Inclusive Leader - Bernadette Thompson
Becoming an Inclusive Leader - Bernadette ThompsonBecoming an Inclusive Leader - Bernadette Thompson
Becoming an Inclusive Leader - Bernadette Thompson
 
situational leadership theory by Misba Fathima S
situational leadership theory by Misba Fathima Ssituational leadership theory by Misba Fathima S
situational leadership theory by Misba Fathima S
 

Culture and change for intranet managers