Top 10 Marketing Trends For 2013
- 1. Top 10 Marketing Trends for 2013
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
Presented by Glenn Smith and Angelo Gonzalez
www.TheGrowthCoachHouston.com 281-841-6680
- 2. #1: Inbound Marketing is
Gaining Momentum
• Inbound Marketing is permission-based marketing
(vs. “interruption” marketing).
• Inbound Marketing is where you first gain
permission to market to the potential customer by
delivering value before the sales opportunity.
• How: blogs, videos, ebooks, educational resources,
seminars, webinars, podcasts, SEO, and social media
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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- 3. #1: Inbound Marketing is
Gaining Momentum
How a Good Inbound Marketing
Strategy Typically Works
1.Attract traffic
2.Convert traffic into leads
3.Convert leads into sales
4.Turn customers into repeat, high-margin customers
5.Analyze for continuous improvement
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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- 4. #2: Real-Time Marketing is
Beginning to Replace Campaigns
Using social media, video, Google
Alerts, reviews, etc., companies are
responding FAST (real-time) to
market their products or services -
(vs. marketing campaigns planned
out way in advance!)
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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- 5. Top 10 Marketing Trends 2013
©2013 Glenn Smith and G.C. Franchising
System
Oreo Super Bowl Tweet
Read More: http://onforb.es/WmWxck
- 6. #3: Every Employee Is a Marketer
Companies are becoming more intentional about
turning their employees into “brand
representatives.” The key: employee training!
•Customer Relations
•Community Relations/Charitable Causes
•Social Media
•Blogging
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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- 7. #4: Mobile is a Must
4 Ways Every Business Can Optimize Their Web-
Presence for Mobile
•Dynamic Site (WP)
•Mobile Site (e.g. .mobi site)
•Apps
•QR Codes
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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- 8. Top 10 Marketing Trends 2013
©2013 Glenn Smith and G.C. Franchising
System
Diesel’s Facebook QR Codes
Read More: http://on.mash.to/iBBZA9
- 9. #5: Marketing is More
Customer-Centric Than Ever
• Social Media
• CRM Software (see
http://crm-software-review.toptenreviews.com/
)
• Online surveys (e.g. Survey Monkey)
• Retargeting Strategies/Technology
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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- 10. #6: New SEO Strategies Are Emerging
• Companies are now paying more attention to
Search Engine Optimization!
• Quality content is more important that
keywords!
• Social media is becoming an essential part of
organic search optimization!
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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- 11. Top 10 Marketing Trends 2013
©2013 Glenn Smith and G.C. Franchising
System
“By Lauren Luke” How To Videos
Read More: http://bit.ly/Zm4nC0
- 12. #7: Email Marketing Lives On
• Email is NOT dead!
• “Opt-in” is now the strategy vs. “Opt-out”
• Create segmented marketing lists using auto-
responders
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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- 13. #8: Crowd sourcing and gamification
are on the rise
Crowd sourcing: Using the “crowd” to generate new
ideas, content, and creativity.
Gamification: The integration of game mechanics or
game dynamics into a website, service, community,
campaign, or application in order to engage users
and solve problems.
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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- 14. Top 10 Marketing Trends 2013
©2013 Glenn Smith and G.C. Franchising
System
Levi’s Crowdsources Models
Read More: http://bit.ly/16PilSP
- 15. #9: Picture is Worth 1000 Words
• Key tools: Pinterest, Instagram,
Facebook
• Photos, video, picture boards,
infographics, etc.
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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- 16. Top 10 Marketing Trends 2013
©2013 Glenn Smith and G.C. Franchising
System
Taste of Texas Facebook Photos
Read More: http://bit.ly/12CZHwh
- 18. Bonus: What’s New in Social Media
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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- 19. Take Action: What Will You Do With
This Information Today?
• Please share your best “take-away”
• Please give us feedback
• Consider our complimentary 1-hour Strategy
Session
• Business Owners: Consider our complimentary
Strategic Retreat on July 17th
!
Top 10 Marketing Trends 2013 ©2013 Glenn Smith and G.C. Franchising System
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Editor's Notes
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Lauren Luke went from being a taxi cab dispatcher in England to building a brand bigger than beauty giant Estee Lauder. Why? You get the idea. In 2007 Lauren wanted to subsidize her day job, so she started selling make-up on eBay. It took a few months of saving up to get enough money together to buy my first selection of stock. I can remember how hard it was to part with my savings and I wondered if the risk was worth it. – Lauren Luke To increase sales, Lauren created “how to” videos and posted them online. Those videos not only made her bigger than Estee Lauder on YouTube, they sparked the launch of her own make-up company, By Lauren Luke, which is distributed by one of the most luxurious names in the industry, Sephora. Lauren stopped dispatching cabs and became a successful business owner. She never spent a penny on traditional marketing. Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Levi’s is to launch a global casting call for its 2012 brand campaign using photo-sharing app Instagram. Levi’s is asking both men and women to upload images of themselves onto Instagram and tag them with #iamlevis. Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Levi’s is to launch a global casting call for its 2012 brand campaign using photo-sharing app Instagram. Levi’s is asking both men and women to upload images of themselves onto Instagram and tag them with #iamlevis. Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.
- Quarter One Copyright © 2002-2013 by GC Franchising Systems, Inc.