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Social Media:  Intro to Media Relations     May 12, 2010
Presenter: Debbie Friez Vice President, Major Accounts, Burrelles Luce @dfriez
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 “TIPS” ON SOCIAL MEDIA ,[object Object]
[object Object],4 “TIPS” OF SOCIAL MEDIA
[object Object],4 “TIPS” OF SOCIAL MEDIA
[object Object],4 “TIPS” OF SOCIAL MEDIA
SOCIAL MEDIA ETIQUETTE ,[object Object],Twitter etiquette – a blog post by Chris Brogan: http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-gui de/
PITCHING BLOGGERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Courtesy of Confessions of a PR Gal: Sarah Helfgott’s Blog http://sarahhelfgott.com/2010/05/05/10-tips-for-pitching-bloggers/
FINDING REPORTERS ON SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LINKEDIN TO THE MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YOUTUBE ,[object Object],[object Object],[object Object]
FLICKR ,[object Object],[object Object],[object Object]
TWITTER TACTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TWITTER TACTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT’S BEING SAID ABOUT YOU?
HELPFUL HASHTAGS  FOR PUBLIC RELATIONS PROFESSIONALS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHO SHOULD YOU FOLLOW FOR JOURNALIST INQUIRIES? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TWEETING ETIQUETTE DO’s, DON’Ts AND MAYBE’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.glassonionblog.us/
BE A THOUGHT LEADER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GETTING ATTENTION ,[object Object],[object Object],[object Object],[object Object]
WHAT’S HOT? Trending Topics
PITCHING BEST PRACTICES ,[object Object],[object Object],[object Object]
GOOD PITCH
PITCHING RESOURCES ,[object Object],[object Object]
IMPORTANT REMINDERS ,[object Object],[object Object],[object Object]
[object Object],[object Object],USING TWITTER FOR PUBLIC RELATIONS
TAKING IT OFFLINE ,[object Object],[object Object],[object Object],[object Object]
Q&A TIME
CONTACT INFO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MORE RESOURCES Learn more:  Free downloads and Burrelles Luce  BLOG Fresh Ideas www.BurrellesLuce.com/resources www.burrellesluce.com/freshideas

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Social Media: Intro To Media Relations

Notas do Editor

  1. .
  2. socialgoodies.wordpress.com /
  3. 500 x 524 - 30k - jpg - www.educatednation.com/.../teacher-doris-day.jpg
  4. Remember, Twitter is a conversation. Ask questions; don't just pontificate. What part of 140 characters do you not understand? Remember the limitations. Some things are better left unsaid. So avoid stream-of-consciousness-blogging via Twitter. Transparency is vital - just as with any other social media. Consider quality vs. quantity. Many users provide links to interesting articles, information. Use proper grammar. If people follow you, it's polite to "follow" them back. However, because of that, be careful about adding too many people at one time -- that's the Twitter version of spamming. People will think you're trying to sell or hype something rather than start a conversation. It's really all about the art of conversation. http://rob573.blogspot.com/2009/07/twitter-etiquette-10-simple-rules.html
  5. Muckrack.com Reporters by and area Trending topics You can do a mass Twitter follow
  6. How to search using twitter
  7. Sometimes it is just newspaper without the s
  8. Don’t be too informal
  9. Tell them you are following them, so they can DM you Most post their website on their Twitter home page. Most have their e-mail address on their website. Follow-up with an e-mail saying you saw the tweet.
  10. Etiquette By Lacey Haines ( @ laceyhaines ), K/F Communications, San Francisco and Adam Vincenzini ( @ adamvincenzini ), Paratus Communications, London. KEEP YOUR PITCHES SHORT: E-mail pitches are still too long, and several people we heard from preferred a 140-character pitch on Twitter, to a traditional one via e-mail. DIRECT MESSAGES ARE BETTER THAN @REPLY: Reporters can’t “opt-in” to pitches, but they can with Twitter. If there is a mutual following between PR people and a reporter, it usually means they know each other, and may welcome a direct message more than a longer e-mail pitch. A reporter for a major US business daily (who asked not to be quoted) said that he only follows PR people he knows or has worked with in the past, and prefers DM to @reply because he wouldn’t want competitors to know who he’s speaking with. TWITTER PITCHES ARE NOVEL: A journalist for the News of the World(UK) said that but only one or two direct messages, so pitches made through Twitter stand out more. And even if there isn’t a direct relationship in the beginning, pitching on Twitter has helped reporters and PR people build relationships that continue on e-mail or in person.