The document discusses the need for improved governance and strategy around corporate content. It notes that many different teams and individuals are creating content in silos without coordination. This has resulted in a messy collection of technical documentation and other materials. The document argues that companies should implement an enterprise content strategy to bring governance to content creation and encourage collaboration. A dedicated content team could help standardize content and ensure it is easy to find and understand.

1. Corporate
Content
Needs a
Kick
in the
Pants
David Farbey
24th January 2012
http://www.flickr.com/photos/mikeoliveri/6248266610/

2. “What’s corporate content?
We’re only fixing the website.”

3. Where did they come
from?
What did they do?
Where did they go
next?
...everything you need
to know...

4. 10%
90%
http://www.flickr.com/photos/tim_ellis/26360948/

5. we’ve known
about the mess
for a long time
Photo by David Farbey

6. 6
...corporate content needs
some governance...
http://www.flickr.com/photos/aldeadle/5471429140/

7. everyone is creating
content, all the time
www.istockphoto.com

8. but everyone’s
working separately
http://www.flickr.com/photos/wiccked/228099027/

9. and ignoring
everyone else
http://www.flickr.com/photos/birdwatcher63/5367727228/

10. even when there’s
a style guide
Photo by David Farbey

11. but Content Strategy is
only for websites, right?

12. do you have your own team?
www.istockphoto.com

13. tons of
technical
content
http://www.flickr.com/photos/cote/94256599/

14. work together and
share content
www.istockphoto.com

15. there are plenty
of technical
writers out
there who could
help
participants at the TCUK 2011 conference, copyright (c) Ken Hosie and ISTC, used by permission

16. ...wading through...
http://www.flickr.com/photos/wow/638185069/

17. get a sponsor
www.istockphoto.com

18. Slide by Rahel Anne Bailie,
http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-
100513225850-phpapp01-slide-5-768.jpg?1273810299

19. almost boundless opportunities
www.istockphoto.com

20. http://www.flickr.com/photos/mikemcilveen/6027330091/
 David Farbey
 @dfarb
Thank you  david@farbey.co.uk
 http://www.farbey.co.uk