UMD Integrated Marketing Class

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Devon Smith

Education

improving
informing enriching life
public policy +
the public. + culture.
government.

supporting
creating social
saving lives. thought
change.
leadership.

the “not so social” networks.
Data RSS Events

creative destruction.
The Has-Beens The Not-Yets

1. Kick off
2. Landscape & audit
3. Creative concepts
4. Strategy brief
5. Design & development
6. Post-launch management

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Overview of social and mobile media with an emphasis on how the communication paradigm we use has to change to use them most effectively. This version was presented in the course "Pass It On – Health Communication and Marketing in a New Age" and Institute 2010 on 4 October 2010 in Atlanta GA. It is based on an earlier version presented at the International Nonprofit and Social Marketing Conference in Brisbane, Australia in July 2010.

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