Making Rabid Fans: Community Engagement Ideas from Other Industries

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Whether they're customers, audiences, communities or fans, the people you serve are changing, and the best ways to create loyalty are changing, too. Learn what other industries, who are often ahead of the arts, have done to create fierce loyalty. Americans for the Arts Annual Convention 2014 in Nashville.

Social Media Business

Making Rabid Fans:
Community Engagement Ideas
from Other Industries
#AFTACON
Americans for the Arts Convention | Arts Leadership Preconference | June 12, 2014

Provide access "
to talent.
Fans want exclusive content.

Give fans inﬂuence.
They ll be more invested "
in sharing your success.

Serve their needs.
Leverage the resources you have.

Produce a "
better experience.
Fans ﬁnd value in the community.

Be authentic.
Fans will believe in what you re selling.

Ask fans for help.
Fans feel more committed "
to something they ve helped build.

How to Make Rabid Fans
1. Provide access to talent
2. Give them inﬂuence
3. Serve their needs
4. Produce a better experience
5. Be authentic
6. Ask them for help

Thank You!
@devonvsmith
#AFTACON
Americans for the Arts Convention | Arts Leadership Preconference | June 12, 2014

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