To start with setting your business strategies is very important. Know your business and how can mention a Brand story to life in a more authentic and personal way. Knowing your customers and how will they connect with your brand is an important mod us operand for this process. The content which they feel is important to them is definitely going to engage them. Keeping a long term business view in mind your goals should be set correctly. You should know what kind of relationship you want to have with your customers which should positively result in driving sales and traffic.